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HY-GLAM Powder Foundation Y10 dupes and alternatives Natasha Denona

Medium · Warm · yellow undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free8No drying alcohol8Vegan3Cruelty-free4Oil-free0With SPF1Mineral2

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Only showing matches with buildable coverage, without talc.

  • 2 matches have no ingredient list listed and are not shown.

Closest shade match: R.E.M. Beauty Sweetener Foundation medium 8 g

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Natasha Denona
Y10Change shade
Depth and undertone: Medium · Warm · yellow
Finish and coverage: Matte · Medium coverage
The match
R.E.M. Beauty
medium 8 g
Depth and undertone: Medium · Warm · golden
Finish and coverage: Matte · Buildable coverage
Shade match
97out of 100
Colour
96
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$35Ulta BeautyUlta Beauty
$20 less (36%)

Your shade $55 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: bareMinerals ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15 Neutral Tan 21

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Natasha Denona
Y10Change shade
Depth and undertone: Medium · Warm · yellow
Finish and coverage: Matte · Medium coverage
The match
bareMinerals
Neutral Tan 21
Depth and undertone: Medium · Warm · golden
Finish and coverage: Matte · Buildable coverage
Overall match
88out of 100
Shade (Shade match)
95
Finish (Finish & visual result)
88
Wear (Wear & performance)
66
Skin (Skin suitability)
68
Medium confidence· Digital matchWhy it matches
Match price
$39.50Ulta BeautyUlta Beauty
$15.50 less (28%)

Your shade $55 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · R.E.M. Beauty

    Sweetener Foundation

    medium 10 w
    Shade match 96
    $35Ulta BeautyUlta Beauty(product price)$20 less (36%)

    Matches: Near-identical swatch colourSame warm undertoneSame matte finish

    Differences: Buildable rather than medium coverageNo skin-like finish claimedDoes not claim a lightweight feel

    Score details
    Shade match
    96
    Finish & visual result
    88
    Wear & performance
    40
    Skin suitability
    100

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Buildable rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel

    Retailer shade note: medium to tan with warm undertones

    Medium confidence· Digital match

    View match
  2. #4 · Laura Mercier

    Real Flawless Feather Matte Powder Foundation

    4N Palmier
    Shade match 87
    $54Ulta BeautyUlta Beauty(product price)$1 less (2%)

    Matches: Very close colourSame matte finishBoth claim a blurring effect

    Differences: Neutral rather than warm undertoneBuildable rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    87
    Finish & visual result
    88
    Wear & performance
    51
    Skin suitability
    68

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Neutral rather than warm undertone · Buildable rather than medium coverage · No skin-like finish claimed

    Retailer shade note: medium with neutral undertones

    High confidence· Digital match

    View match
  3. #5 · Tarte

    Timeless Hydrating Foundation

    38N Medium-Tan Neutral
    Shade match 90
    $42Ulta BeautyUlta Beauty(product price)$13 less (24%)

    Matches: Near-identical swatch colourBoth claim a blurring effectClaims 12-hour wear

    Differences: Neutral rather than warm undertoneNatural rather than matte finishBuildable rather than medium coverage

    Score details
    Shade match
    90
    Finish & visual result
    73
    Wear & performance
    60
    Skin suitability
    68

    Looks identical · Natural · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than matte finish · Buildable rather than medium coverage · No skin-like finish claimed

    Medium confidence· Digital match

    View match
  4. #6 · L'Oréal Paris

    Infallible Cushion Foundation

    300 Cool
    Shade match 78
    $19.99Ulta BeautyUlta Beauty$35.01 less (64%)

    Matches: Near-identical swatch colourSame matte finishBoth claim a skin-like finish

    Differences: Slightly cooler undertoneBuildable rather than medium coverage

    Score details
    Shade match
    78
    Finish & visual result
    100
    Wear & performance
    54
    Skin suitability
    68

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly cooler undertone · Buildable rather than medium coverage

    High confidence· Digital match

    View match
  5. #7 · Laura Mercier

    Real Flawless Feather Matte Powder Foundation

    4C Canelé
    Shade match 80
    $54Ulta BeautyUlta Beauty(product price)$1 less (2%)

    Matches: Near-identical swatch colourSame matte finishBoth claim a blurring effect

    Differences: Slightly cooler undertoneBuildable rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    80
    Finish & visual result
    88
    Wear & performance
    51
    Skin suitability
    68

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Slightly cooler undertone · Buildable rather than medium coverage · No skin-like finish claimed

    Retailer shade note: medium with cool undertones

    High confidence· Digital match

    View match
  6. #8 · Well People

    Skinforia Serum Foundation

    26 Medium Warm
    Shade match 80
    $30TargetTarget$25 less (45%)

    Matches: Same warm undertoneBoth claim a skin-like finishClaims long-wearing

    Differences: Natural rather than matte finishBuildable rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    80
    Finish & visual result
    76
    Wear & performance
    60
    Skin suitability
    70

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Natural rather than matte finish · Buildable rather than medium coverage · No blurring effect claimed

    Low confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Natasha Denona HY-GLAM Powder Foundation Y10 (Medium · Warm · yellow undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Medium Golden

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Medium Golden

    • Very close colour
    • Medium · Warm · golden undertone

    $12

    Ulta BeautyView at Ulta Beauty
  2. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 08 W

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 08 W

    • Very close colour
    • Medium · Warm · golden undertone

    $32

    SephoraView at Sephora
  3. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    395 Walnut

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 395 Walnut

    • Very close colour
    • Medium

    $15.99

    Ulta BeautyView at Ulta Beauty
  4. L'Oréal Paris True Match Radiant Serum Concealer

    N8

    L'Oréal Paris True Match Radiant Serum Concealer, shade N8

    • Very close colour
    • Medium · Neutral undertone

    $16.99

    Ulta BeautyView at Ulta Beauty
  5. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    130

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 130

    • Very close colour
    • Medium light · Neutral · neutral golden undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  6. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC42

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC42

    • Close colour
    • Medium · Warm · golden undertone

    $30

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

R.E.M. Beauty Sweetener Foundation in medium 8 g, against Natasha Denona HY-GLAM Powder Foundation in Y10. Every attribute compared, with its share of the score.

ComparedYour shadeY10Closest shade matchmedium 8 gScore
Shade match55% of overall97
Colour96#d9936a#d99467Looks identicalColour difference 1.3 (0 is identical)
Depth100MediumMediumSameDepth difference: 0.2
Retailer descriptionMediumMedium tanSome differenceRetailer descriptions one depth band apart
Undertone100Warm · yellowWarm · goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall88
Finish100MatteMatteSameSame matte finish
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared40
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall100
Skin type100CombinationCombinationBoth marketed for combination skin
Overall match 87/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To R.E.M. Beauty Sweetener Foundation in medium 8 g.

Same or better

  • $20 less
  • Near-identical swatch colour
  • Same warm undertone
  • Same matte finish
  • Buildable rather than medium coverage
  • Both claim a blurring effect
  • Claims not settling into lines

Different

  • No skin-like finish claimed
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BasePowder-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapPowder-based vs silicone-based; silicone high vs high
View full match

Why the closest overall alternative works

bareMinerals ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15 in Neutral Tan 21, against Natasha Denona HY-GLAM Powder Foundation in Y10. Every attribute compared, with its share of the score.

ComparedYour shadeY10Closest overall alternativeNeutral Tan 21Score
Shade match55% of overall95
Colour93#d9936a#d18e66Very close colourColour difference 1.8 (0 is identical)
Depth95MediumMediumSameDepth difference: 3.1
Retailer descriptionMediumMedium tanSome differenceRetailer descriptions one depth band apart
Undertone100Warm · yellowWarm · goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall88
Finish100MatteMatteSameSame matte finish
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared66
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall68
Skin type68CombinationCombination, dry, normal, oily, sensitiveBoth marketed for combination skin
Overall match 88/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To bareMinerals ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15 in Neutral Tan 21.

Same or better

  • $15.50 less
  • Very close colour
  • Same warm undertone
  • Same matte finish
  • Buildable rather than medium coverage
  • Both claim a blurring effect
  • Claims not settling into lines
  • Both claim a lightweight feel
  • Adds SPF 15

Different

  • No skin-like finish claimed

Ingredients (information only, not scored)

1 shared ingredient; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BasePowder-based, high siliconePowder-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 15
OverlapBoth powder-based; silicone high vs none
View full match

Where to buy

Closest shade match

R.E.M. Beauty Sweetener Foundation medium 8 g

Match price
$35Ulta BeautyUlta Beauty
$20 less (36%)

Your shade $55 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

bareMinerals ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15 Neutral Tan 21

Match price
$39.50Ulta BeautyUlta Beauty
$15.50 less (28%)

Your shade $55 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.