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Bare With Me Hydrating Face & Body Concealer Serum Medium dupes and alternatives NYX Professional Makeup

Medium

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Dior Forever Skin Correct Full-Coverage Concealer 4 Warm

The equivalent shade: scored on colour, depth and undertone only.

Your shade
NYX Professional Makeup
MediumChange shade
Depth and undertone: Medium
Finish and coverage: Natural · Medium coverage
The match
Dior
4 Warm
Depth and undertone: Medium · Warm
Finish and coverage: Natural · Full coverage
Shade match
90out of 100
Colour
97
Depth
98
Undertone
70
Medium confidence· Digital matchWhy it matches
Best price
$42SephoraSephora
Costs $30 more

Your shade $12 at Ulta Beauty

Closest overall alternative: Milk Makeup Future Fluid Longwear Hydrating Concealer 11C

The most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
NYX Professional Makeup
MediumChange shade
Depth and undertone: Medium
Finish and coverage: Natural · Medium coverage
The match
Milk Makeup
11C
Depth and undertone: Medium tan · Cool
Finish and coverage: Natural · Buildable coverage
Overall match
82out of 100
Shade (Shade match)
78
Finish (Finish & visual result)
100
Wear (Wear & performance)
72
Skin (Skin suitability)
50
Match price
$30Ulta BeautyUlta Beauty
Costs $18 more

Your shade $12 at Ulta Beauty · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 88
    $39SephoraSephoraCosts $27 more

    Matches: Very close colourSame natural finishBoth claim a skin-like finish

    Differences: Full rather than medium coverage

    Score details
    Shade match
    88
    Finish & visual result
    79
    Wear & performance
    72
    Skin suitability
    50

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Full rather than medium coverage

    Retailer shade note: Medium, Warm Golden

    Medium confidence· Digital match

    View match
  2. Shade match 76
    $30Ulta BeautyUlta BeautyCosts $18 more

    Matches: Same natural finishBoth claim a skin-like finishClaims long-wearing

    Differences: Slightly lighterBuildable rather than medium coverage

    Score details
    Shade match
    76
    Finish & visual result
    100
    Wear & performance
    72
    Skin suitability
    50

    Close colour · Natural · Buildable coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Slightly lighter · Buildable rather than medium coverage

    Retailer shade note: light medium with warm undertones

    Medium confidence· Digital match

    View match
  3. #5 · Rare Beauty

    Liquid Touch Brightening Concealer

    400W
    Shade match 84
    $24SephoraSephoraCosts $12 more

    Matches: Very close colourSame medium coverageBoth claim a skin-like finish

    Differences: Radiant rather than natural finish

    Score details
    Shade match
    84
    Finish & visual result
    82
    Wear & performance
    72
    Skin suitability
    50

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Radiant rather than natural finish

    Retailer shade note: medium tan with warm neutral undertones

    Medium confidence· Digital match

    View match
  4. Shade match 75
    $30Ulta BeautyUlta Beauty(product price)Costs $18 more

    Matches: Same natural finishBoth claim a skin-like finishClaims long-wearing

    Differences: Buildable rather than medium coverage

    Score details
    Shade match
    75
    Finish & visual result
    100
    Wear & performance
    72
    Skin suitability
    50

    Close colour · Natural · Buildable coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Buildable rather than medium coverage

    Retailer shade note: medium with neutral undertones

    Medium confidence· Digital match

    View match
  5. Shade match 84
    $39SephoraSephoraCosts $27 more

    Matches: Very close colourSame natural finishBoth claim a skin-like finish

    Differences: Full rather than medium coverage

    Score details
    Shade match
    84
    Finish & visual result
    79
    Wear & performance
    72
    Skin suitability
    50

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Full rather than medium coverage

    Retailer shade note: Medium, Cool Rosy

    Medium confidence· Digital match

    View match
  6. Shade match 88
    $32SephoraSephoraCosts $20 more

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: No skin-like finish claimedDoes not claim not settling into lines

    Score details
    Shade match
    88
    Finish & visual result
    79
    Wear & performance
    54
    Skin suitability
    50

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: No skin-like finish claimed · Does not claim not settling into lines

    Retailer shade note: light with peach undertones

    Medium confidence· Digital match

    View match
  7. Shade match 79
    $34SephoraSephoraCosts $22 more

    Matches: Same natural finishSame medium coverageClaims 16-hour wear

    Differences: No skin-like finish claimed

    Score details
    Shade match
    79
    Finish & visual result
    86
    Wear & performance
    72
    Skin suitability
    50

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: No skin-like finish claimed

    Retailer shade note: light to medium with warm yellow undertones

    Medium confidence· Digital match

    View match
  8. #10 · Haus Labs

    Triclone Skin Tech Hydrating + De-puffing Concealer

    21 Light Medium Neutral
    Shade match 86
    $32SephoraSephoraCosts $20 more

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: No skin-like finish claimedDoes not claim not settling into lines

    Score details
    Shade match
    86
    Finish & visual result
    79
    Wear & performance
    54
    Skin suitability
    50

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: No skin-like finish claimed · Does not claim not settling into lines

    Retailer shade note: light medium with neutral undertones

    Medium confidence· Digital match

    View match
  9. Shade match 71
    $30Ulta BeautyUlta Beauty(product price)Costs $18 more

    Matches: Same natural finishBoth claim a skin-like finishClaims long-wearing

    Differences: Slightly deeperBuildable rather than medium coverage

    Score details
    Shade match
    71
    Finish & visual result
    100
    Wear & performance
    72
    Skin suitability
    50

    Slight colour difference · Natural · Buildable coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Slightly deeper · Buildable rather than medium coverage

    Retailer shade note: medium with neutral warm undertones

    Medium confidence· Digital match

    View match
  10. Shade match 87
    $42SephoraSephoraCosts $30 more

    Matches: Very close colourSame medium coverageBoth claim a skin-like finish

    Differences: Radiant rather than natural finishDoes not claim not settling into lines

    Score details
    Shade match
    87
    Finish & visual result
    76
    Wear & performance
    54
    Skin suitability
    50

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Radiant rather than natural finish · Does not claim not settling into lines

    Retailer shade note: tan with a neutral undertone

    Medium confidence· Digital match

    View match
  11. Shade match 81
    $36SephoraSephoraCosts $24 more

    Matches: Same natural finishClaims long-wearingBoth claim not settling into lines

    Differences: Full rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    81
    Finish & visual result
    79
    Wear & performance
    72
    Skin suitability
    50

    Close colour · Natural · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Full rather than medium coverage · No skin-like finish claimed

    Retailer shade note: tan with golden undertones

    Medium confidence· Digital match

    View match
  12. #14 · e.l.f. Cosmetics

    Hydrating Camo Concealer

    Deep Cinnamon
    Shade match 88
    $8Ulta BeautyUlta Beauty(product price)$4 less (33%)

    Matches: Very close colourClaims long-wearingBoth claim not settling into lines

    Differences: Satin rather than natural finishFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    88
    Finish & visual result
    63
    Wear & performance
    72
    Skin suitability
    50

    Very close colour · Satin · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Satin rather than natural finish · Full rather than medium coverage · No skin-like finish claimed

    Retailer shade note: deep with rosy cool undertones

    Medium confidence· Digital match

    View match
  13. #15 · Haus Labs

    Triclone Skin Tech Hydrating + De-puffing Concealer

    20 Light Medium Peach
    Shade match 85
    $32SephoraSephoraCosts $20 more

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: No skin-like finish claimedDoes not claim not settling into lines

    Score details
    Shade match
    85
    Finish & visual result
    79
    Wear & performance
    54
    Skin suitability
    50

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: No skin-like finish claimed · Does not claim not settling into lines

    Retailer shade note: light medium with peach undertones

    Medium confidence· Digital match

    View match
  14. #16 · Clinique

    Even Better All-Over Concealer + Eraser

    WN 114 Golden
    Shade match 84
    $22$32SephoraSephoraCosts $10 more

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: No skin-like finish claimedDoes not claim not settling into lines

    Score details
    Shade match
    84
    Finish & visual result
    79
    Wear & performance
    54
    Skin suitability
    50

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: No skin-like finish claimed · Does not claim not settling into lines

    Retailer shade note: deep, warm-neutral undertones

    Medium confidence· Digital match

    View match
  15. #17 · Rare Beauty

    Liquid Touch Brightening Concealer

    350C
    Shade match 77
    $24SephoraSephoraCosts $12 more

    Matches: Same medium coverageBoth claim a skin-like finishClaims long-wearing

    Differences: Slightly lighterRadiant rather than natural finish

    Score details
    Shade match
    77
    Finish & visual result
    82
    Wear & performance
    72
    Skin suitability
    50

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly lighter · Radiant rather than natural finish

    Retailer shade note: medium tan with cool pink undertones

    Medium confidence· Digital match

    View match
  16. Shade match 84
    $30SephoraSephoraCosts $18 more

    Matches: Very close colourSame natural finishClaims long-wearing

    Differences: Full rather than medium coverageNo skin-like finish claimedDoes not claim a lightweight feel

    Score details
    Shade match
    84
    Finish & visual result
    72
    Wear & performance
    59
    Skin suitability
    50

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Full rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel

    Retailer shade note: for warm undertones

    Medium confidence· Digital match

    View match
  17. #19 · Rare Beauty

    Liquid Touch Brightening Concealer

    410N
    Shade match 76
    $24SephoraSephoraCosts $12 more

    Matches: Same medium coverageBoth claim a skin-like finishClaims long-wearing

    Differences: Slightly deeperRadiant rather than natural finish

    Score details
    Shade match
    76
    Finish & visual result
    82
    Wear & performance
    72
    Skin suitability
    50

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly deeper · Radiant rather than natural finish

    Retailer shade note: medium tan with neutral peach undertones

    Medium confidence· Digital match

    View match
  18. #20 · Rare Beauty

    Liquid Touch Brightening Concealer

    380W
    Shade match 75
    $24SephoraSephoraCosts $12 more

    Matches: Same medium coverageBoth claim a skin-like finishClaims long-wearing

    Differences: Radiant rather than natural finish

    Score details
    Shade match
    75
    Finish & visual result
    82
    Wear & performance
    72
    Skin suitability
    50

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Radiant rather than natural finish

    Retailer shade note: medium tan with warm golden undertones

    Medium confidence· Digital match

    View match
  19. Shade match 73
    $34SephoraSephoraCosts $22 more

    Matches: Same natural finishSame medium coverageClaims 16-hour wear

    Differences: Slightly lighterNo skin-like finish claimed

    Score details
    Shade match
    73
    Finish & visual result
    86
    Wear & performance
    72
    Skin suitability
    50

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly lighter · No skin-like finish claimed

    Retailer shade note: light to medium with warm red undertones

    Medium confidence· Digital match

    View match
  20. Shade match 84
    $42SephoraSephoraCosts $30 more

    Matches: Very close colourSame natural finishClaims 24-hour wear

    Differences: Full rather than medium coverageNo skin-like finish claimedDoes not claim not settling into lines

    Score details
    Shade match
    84
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    50

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance

    Retailer shade note: light medium skin with neutral undertones

    Medium confidence· Digital match

    View match
  21. Shade match 82
    $30SephoraSephoraCosts $18 more

    Matches: Same natural finishClaims long-wearingBoth claim not settling into lines

    Differences: Slightly lighterFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    82
    Finish & visual result
    72
    Wear & performance
    59
    Skin suitability
    50

    Close colour · Natural · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly lighter · Full rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel

    Retailer shade note: for neutral undertones

    Medium confidence· Digital match

    View match
  22. Shade match 84
    $42SephoraSephoraCosts $30 more

    Matches: Very close colourSame natural finishClaims 24-hour wear

    Differences: Full rather than medium coverageNo skin-like finish claimedDoes not claim not settling into lines

    Score details
    Shade match
    84
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    50

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance

    Retailer shade note: medium skin with neutral undertones

    Medium confidence· Digital match

    View match
  23. Shade match 81
    $32Ulta BeautyUlta BeautyCosts $20 more

    Matches: Same medium coverageClaims a blurring effectClaims 24-hour wear

    Differences: Slightly lighterMatte rather than natural finishNo skin-like finish claimed

    Score details
    Shade match
    81
    Finish & visual result
    64
    Wear & performance
    72
    Skin suitability
    50

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly lighter · Matte rather than natural finish · No skin-like finish claimed

    Retailer shade note: medium-deep with golden undertones

    Medium confidence· Digital match

    View match
  24. Shade match 83
    $38SephoraSephoraCosts $26 more

    Matches: Same natural finishClaims a blurring effectClaims 24-hour wear

    Differences: Full rather than medium coverageNo skin-like finish claimedDoes not claim not settling into lines

    Score details
    Shade match
    83
    Finish & visual result
    73
    Wear & performance
    51
    Skin suitability
    50

    Close colour · Natural · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines

    Retailer shade note: medium deep with neutral undertones

    Medium confidence· Digital match

    View match
  25. Shade match 81
    $30Ulta BeautyUlta Beauty(product price)Costs $18 more

    Matches: Same natural finishClaims long-wearingBoth claim not settling into lines

    Differences: Full rather than medium coverageNo skin-like finish claimedDoes not claim a lightweight feel

    Score details
    Shade match
    81
    Finish & visual result
    72
    Wear & performance
    59
    Skin suitability
    50

    Close colour · Natural · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Full rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel

    Retailer shade note: cool undertone

    Medium confidence· Digital match

    View match
  26. Shade match 80
    $30SephoraSephoraCosts $18 more

    Matches: Same natural finishClaims long-wearingBoth claim not settling into lines

    Differences: Slightly lighterFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    80
    Finish & visual result
    72
    Wear & performance
    59
    Skin suitability
    50

    Close colour · Natural · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly lighter · Full rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel

    Retailer shade note: for warm undertones

    Medium confidence· Digital match

    View match

Showing 12 of 26 matches

Looking for a foundation in your shade?

The closest shade to NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum Medium (Medium) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. NYX Professional Makeup Bare With Me Blur Tint Foundation

    09: Light Medium

    NYX Professional Makeup Bare With Me Blur Tint Foundation, shade 09: Light Medium

    • Close colour
    • Medium · Warm undertone

    $14

Closest foundations

  1. Estée Lauder Futurist Skin Tint Serum Foundation SPF 20

    2C3 Fresco

    Estée Lauder Futurist Skin Tint Serum Foundation SPF 20, shade 2C3 Fresco

    • Looks identical
    • Medium · Cool · rosy undertone

    $55

  2. Clinique Beyond Perfecting Foundation + Concealer

    CN 90 Sand

    Clinique Beyond Perfecting Foundation + Concealer, shade CN 90 Sand

    • Looks identical
    • Medium · Neutral · neutral pink undertone

    $41

  3. Jung Saem Mool Essential Skin Nuder Long-Lasting Hydrating Compact Cushion Foundation

    30N Amber

    Jung Saem Mool Essential Skin Nuder Long-Lasting Hydrating Compact Cushion Foundation, shade 30N Amber

    • Looks identical
    • Medium · Neutral undertone

    $32

  4. Clinique Acne Solutions Liquid Makeup Foundation

    CN 70 Vanilla

    Clinique Acne Solutions Liquid Makeup Foundation, shade CN 70 Vanilla

    • Looks identical
    • Medium · Neutral · neutral golden undertone

    $39

  5. Milani Conceal + Perfect Blur Out Skin Tint Stick

    009

    Milani Conceal + Perfect Blur Out Skin Tint Stick, shade 009

    • Looks identical
    • Medium · Warm · golden undertone

    $18.49

  6. Makeup By Mario SurrealSkin Luminous Hydrating Foundation

    11N

    Makeup By Mario SurrealSkin Luminous Hydrating Foundation, shade 11N

    • Looks identical
    • Medium · Neutral undertone

    $48

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Dior Forever Skin Correct Full-Coverage Concealer in 4 Warm, against NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum in Medium. Every attribute compared, with its share of the score.

ComparedYour shadeMediumClosest shade match4 WarmScore
Shade match55% of overall90
Colour97#c29472#c69573Looks identicalColour difference 1.0 (0 is identical)
Depth98MediumMediumSameDepth difference: 1.0
Retailer descriptionNot statedLight mediumNo depth word in one descriptionNot compared
Undertone70UnknownWarmSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared79
Finish100NaturalNaturalSameSame natural finish
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared40
Longevity40Not listed24-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall50
Skin type50Not publishedNormalSkin-type suitability not published for one product
Overall match 78/100Shade match 90/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Dior Forever Skin Correct Full-Coverage Concealer in 4 Warm.

Same or better

  • Near-identical swatch colour
  • Same natural finish
  • Full rather than medium coverage
  • Claims 24-hour wear
  • Claims transfer resistance

Different

  • No skin-like finish claimed
  • Does not claim not settling into lines
  • Does not claim a lightweight feel
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 12%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, moderate siliconemoderate silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs unknown-based; silicone moderate vs moderate

Why the closest overall alternative works

Milk Makeup Future Fluid Longwear Hydrating Concealer in 11C, against NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum in Medium. Every attribute compared, with its share of the score.

ComparedYour shadeMediumClosest overall alternative11CScore
Shade match55% of overall78
Colour78#c29472#c68b61Close colourColour difference 3.9 (0 is identical)
Depth95MediumMedium tanCloseDepth difference: 3.0
Retailer descriptionNot statedLight mediumNo depth word in one descriptionNot compared
Undertone70UnknownCoolSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared100
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared72
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Not publishedNot publishedSkin-type suitability not published for one product
Overall match 82/100Shade match 78/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Milk Makeup Future Fluid Longwear Hydrating Concealer in 11C.

Same or better

  • Same natural finish
  • Buildable rather than medium coverage
  • Both claim a skin-like finish
  • Claims long-wearing
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 17%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, moderate siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone moderate vs none

Where to buy

Closest shade match

Dior Forever Skin Correct Full-Coverage Concealer 4 Warm

Best price
$42SephoraSephora
Costs $30 more

Your shade $12 at Ulta Beauty

Closest overall alternative

Milk Makeup Future Fluid Longwear Hydrating Concealer 11C

Match price
$30Ulta BeautyUlta Beauty
Costs $18 more

Your shade $12 at Ulta Beauty · product price; shade not separately priced

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.