Very deep · Olive undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Preferences
Avoid an ingredient
10 of 30 matches
Only showing matches with full coverage, without talc or fragrance.
The equivalent shade and the most similar foundation overall.
Ulta BeautyYour shade $15 at Ulta Beauty
Dermablend Flawless Creator Liquid Foundation Drops
Every store that sells this shade · prices as last checked
Ulta Beauty$42View at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty$0.05 less (0%)Matches: Same matte finishSame full coverageAdds SPF 15
Differences: Not marketed for combination/oily/sensitive skin
Close colour · Matte · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Not marketed for combination/oily/sensitive skin
Low confidence· Digital match
BLK/OPL TRUE COLOR Mineral Matte Crème Powder Foundation SPF 15
Every store that sells this shade · prices as last checked
Walmart$14.78View at WalmartUlta Beauty$14.95View at Ulta BeautyUlta Beauty(product price)Costs $30 moreMatches: Very close colourSame full coverageClaims 16-hour wear
Differences: Neutral rather than olive undertoneNatural rather than matte finish
Very close colour · Natural · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Neutral rather than olive undertone · Natural rather than matte finish
Retailer shade note: level-one dark with a neutral undertone
Medium confidence· Digital match
Smashbox Always On Skin-Balancing Foundation
Every store that sells this shade · prices as last checked
Macy's$45View at Macy'sUlta Beautyfrom $45 · product priceView at Ulta BeautyUlta Beauty(product price)$0.50 less (3%)Matches: Same matte finishSame full coverageClaims a blurring effect
No material differences in the data we have.
Close colour · Matte · Full coverage
Ingredients (not scored): no ingredient list for one product
Medium confidence· Digital match
BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15
Every store that sells this shade · prices as last checked
Walmart$13.48View at Walmart
Target$13.69View at TargetUlta Beautyfrom $14.50 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $30 moreMatches: Very close colourSame full coverageClaims 16-hour wear
Differences: Slightly deeperNeutral rather than olive undertoneNatural rather than matte finish
Very close colour · Natural · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Slightly deeper · Neutral rather than olive undertone · Natural rather than matte finish
Retailer shade note: level-two dark with a neutral undertone
Medium confidence· Digital match
Smashbox Always On Skin-Balancing Foundation
Every store that sells this shade · prices as last checked
Macy's$45View at Macy'sUlta Beautyfrom $45 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $34 moreMatches: Same matte finishSame full coverageClaims 24-hour wear
Differences: Slightly deeperSlightly cooler undertoneNot marketed for combination/sensitive skin
Close colour · Matte · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Slightly deeper · Slightly cooler undertone · Not marketed for combination/sensitive skin
Retailer shade note: deep, cool-neutral undertones
Medium confidence· Digital match
Clinique Even Better Clinical Serum Foundation Broad Spectrum SPF 25
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $49 · product priceView at Ulta BeautyMacy's$49View at Macy's
SephoraCosts $40 moreMatches: Same olive undertoneSame full coverageClaims 16-hour wear
Differences: Natural rather than matte finishNot marketed for oily/sensitive skin
Close colour · Natural · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Natural rather than matte finish · Not marketed for oily/sensitive skin
Retailer shade note: D7 - very deep with neutral undertones and an olive tone
Medium confidence· Digital match
NARS Natural Radiant Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$55View at SephoraMacy's$55View at Macy'sUlta Beauty(product price)Costs $34 moreMatches: Same matte finishSame full coverageClaims 24-hour wear
Differences: Slightly cooler undertoneNot marketed for combination/sensitive skin
Close colour · Matte · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Slightly cooler undertone · Not marketed for combination/sensitive skin
Retailer shade note: deep, cool-neutral undertones
Medium confidence· Digital match
Clinique Even Better Clinical Serum Foundation Broad Spectrum SPF 25
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $49 · product priceView at Ulta BeautyMacy's$49View at Macy'sUlta BeautyCosts $27.50 moreMatches: Same matte finishSame full coverageClaims a skin-like finish
Differences: Slightly warmer undertone
Close colour · Matte · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Slightly warmer undertone
Retailer shade note: for deep skin with warm terra cotta undertones
Medium confidence· Digital match
KVD Beauty Good Apple Skin-Perfecting Hydrating Foundation Balm
Every store that sells this shade · prices as last checked
Ulta Beauty$42.50View at Ulta BeautySephoraCosts $24 moreMatches: Same full coverageClaims long-wearingAdds SPF 50
Differences: Neutral rather than olive undertoneNatural rather than matte finish
Close colour · Natural · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Neutral rather than olive undertone · Natural rather than matte finish
Retailer shade note: deep complexion with neutral undertones
Medium confidence· Digital match
IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyThe closest shade to NYX Professional Makeup Can't Stop Won't Stop 24HR Full Coverage Matte Foundation Walnut (Very deep · Olive undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
435 Coffee
$15.99
Cocoa
$36
61G espresso golden
$32
4N74
$35
26N
$30
8C
$38
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Dermablend Flawless Creator Liquid Foundation Drops in 75W, against NYX Professional Makeup Can't Stop Won't Stop 24HR Full Coverage Matte Foundation in Walnut. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Dermablend Flawless Creator Liquid Foundation Drops in 75W.
No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.
Ulta BeautyYour shade $15 at Ulta Beauty
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
