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Make 'EM Wonder, 24H Soft Matte Foundation 10 Nude dupes and alternatives NYX Professional Makeup

Medium light · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Coverage

Finish

Formulation

Skin type

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Fragrance-free9No drying alcohol9Vegan4Cruelty-free4Oil-free0With SPF4Mineral1

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10 of 31

Only showing matches with full coverage, without talc.

  • 1 match has no ingredient list listed and is not shown.

Closest shade match: IT Cosmetics CC+ Cream Natural Matte Foundation Neutral Tan

The equivalent shade: scored on colour, depth and undertone only.

Your shade
NYX Professional Makeup
10 NudeChange shade
Depth and undertone: Medium light · Neutral
Finish and coverage: Matte · Buildable coverage
The match
IT Cosmetics
Neutral Tan
Depth and undertone: Medium light · Neutral
Finish and coverage: Matte · Full coverage
Shade match
97out of 100
Colour
95
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$39SephoraSephora
Costs $24.01 more

Your shade $14.99 at Target

SephoraView at Sephora

Closest overall alternative: bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation Light 20 Neutral

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
NYX Professional Makeup
10 NudeChange shade
Depth and undertone: Medium light · Neutral
Finish and coverage: Matte · Buildable coverage
The match
bareMinerals
Light 20 Neutral
Depth and undertone: Medium light · Neutral
Finish and coverage: Matte · Full coverage
Overall match
86out of 100
Shade (Shade match)
96
Finish (Finish & visual result)
91
Wear (Wear & performance)
40
Skin (Skin suitability)
84
Medium confidence· Digital matchWhy it matches
Best price
$42SephoraSephora
Costs $27.01 more

Your shade $14.99 at Target

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    N6
    Shade match 96
    $39SephoraSephoraCosts $24.01 more

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Full rather than buildable coverageNot marketed for combination skin

    Score details
    Shade match
    96
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    67

    Very close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Full rather than buildable coverage · Not marketed for combination skin

    Retailer shade note: light with neutral undertones

    Medium confidence· Digital match

    View match
  2. #4 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    NC27
    Shade match 95
    $39SephoraSephoraCosts $24.01 more

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Full rather than buildable coverage

    Score details
    Shade match
    95
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Full rather than buildable coverage

    Retailer shade note: beige with neutral undertone for light to medium skin

    Medium confidence· Digital match

    View match
  3. #5 · Make Up For Ever

    HD Skin Matte Velvet Blurring Powder Foundation

    2N26 Sand
    Shade match 95
    $45SephoraSephoraCosts $30.01 more

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Full rather than buildable coverage

    Score details
    Shade match
    95
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Full rather than buildable coverage

    Retailer shade note: medium skin tones with neutral undertones

    Medium confidence· Digital match

    View match
  4. #6 · bareMinerals

    BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20

    Medium 35 Neutral
    Shade match 95
    $45Ulta BeautyUlta Beauty(product price)Costs $30.01 more

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Full rather than buildable coverage

    Score details
    Shade match
    95
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Full rather than buildable coverage

    Retailer shade note: for medium rich neutral skin with a peach hue

    Medium confidence· Digital match

    View match
  5. #7 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    NC27
    Shade match 90
    $39SephoraSephoraCosts $24.01 more

    Matches: Near-identical swatch colourSame matte finishClaims 24-hour wear

    Differences: Slightly warmer undertoneFull rather than buildable coverageNot marketed for combination skin

    Score details
    Shade match
    90
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    67

    Looks identical · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly warmer undertone · Full rather than buildable coverage · Not marketed for combination skin

    Retailer shade note: medium with soft peachy undertones

    Medium confidence· Digital match

    View match
  6. #8 · Tarte

    Face Tape Full Coverage Foundation

    37N Medium-Tan Neutral
    Shade match 90
    $42SephoraSephoraCosts $27.01 more

    Matches: Near-identical swatch colourSame matte finishClaims a blurring effect

    Differences: Slightly cooler undertoneFull rather than buildable coverage

    Score details
    Shade match
    90
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    100

    Looks identical · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly cooler undertone · Full rather than buildable coverage

    Retailer shade note: medium to tan skin with a balance of warm & cool undertones

    Medium confidence· Digital match

    View match
  7. #9 · Live Tinted

    HUESTICK Complexion Stick

    12 Medium
    Shade match 95
    $42Ulta BeautyUlta Beauty(product price)Costs $27.01 more

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Full rather than buildable coverage

    Score details
    Shade match
    95
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Full rather than buildable coverage

    Retailer shade note: neutral undertone

    Medium confidence· Digital match

    View match
  8. #10 · Make Up For Ever

    HD Skin Matte Velvet Blurring Powder Foundation

    2Y20 Warm Nude
    Shade match 87
    $45SephoraSephoraCosts $30.01 more

    Matches: Very close colourSame matte finishClaims a blurring effect

    Differences: Slightly warmer undertoneFull rather than buildable coverage

    Score details
    Shade match
    87
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly warmer undertone · Full rather than buildable coverage

    Retailer shade note: light to medium skin tones with yellow undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation 10 Nude (Medium light · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    2N1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 2N1

    • Looks identical
    • Medium light · Neutral undertone

    $34

    SephoraView at Sephora
  2. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Warm Beige

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Warm Beige

    • Very close colour
    • Medium light · Neutral undertone

    $36

    SephoraView at Sephora
  3. Rare Beauty Liquid Touch Brightening Concealer

    330N

    Rare Beauty Liquid Touch Brightening Concealer, shade 330N

    • Looks identical
    • Light medium · Neutral · neutral pink undertone

    $24

    SephoraView at Sephora
  4. Dior Forever Skin Correct Full-Coverage Concealer

    4N Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 4N Neutral

    • Very close colour
    • Medium light · Neutral undertone

    $42

    Ulta BeautyView at Ulta Beauty
  5. e.l.f. Cosmetics Hydrating Camo Concealer

    Tan Walnut

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Tan Walnut

    • Very close colour
    • Medium light · Neutral · neutral pink undertone

    $8

    Ulta BeautyView at Ulta Beauty
  6. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 07 N

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 07 N

    • Very close colour
    • Medium light · Neutral · neutral golden undertone

    $32

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

IT Cosmetics CC+ Cream Natural Matte Foundation in Neutral Tan, against NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation in 10 Nude. Every attribute compared, with its share of the score.

ComparedYour shade10 NudeClosest shade matchNeutral TanScore
Shade match55% of overall97
Colour95#dba17d#d8a27cLooks identicalColour difference 1.4 (0 is identical)
Depth100Medium lightMedium lightSameDepth difference: 0.1
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared81
Finish100MatteMatteSameSame matte finish
Coverage80BuildableFullCloseFull coverage rather than buildable (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · none of 5 comparable50
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall67
Skin type67Combination, normal, oilyCombination, oilyBoth marketed for combination/​oily skin
Overall match 85/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To IT Cosmetics CC+ Cream Natural Matte Foundation in Neutral Tan.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Same matte finish
  • Full rather than buildable coverage
  • Claims a blurring effect
  • Adds SPF 40

Different

  • Not marketed for normal skin

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseNo ingredient listWater-based, high silicone
FragranceNo ingredient listNot listed
Drying alcoholNo ingredient listNot listed
SPFNot listedSPF 40
Overlap
View full match

Why the closest overall alternative works

bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation in Light 20 Neutral, against NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation in 10 Nude. Every attribute compared, with its share of the score.

ComparedYour shade10 NudeClosest overall alternativeLight 20 NeutralScore
Shade match55% of overall96
Colour94#dba17d#dfa57dVery close colourColour difference 1.6 (0 is identical)
Depth97Medium lightMedium lightSameDepth difference: 2.0
Retailer descriptionNot statedVery fairNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared91
Finish100MatteMatteSameSame matte finish
Coverage80BuildableFullCloseFull coverage rather than buildable (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared40
Longevity40Not listed24-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall84
Skin type84Combination, normal, oilyCombination, dry, normal, oily, sensitiveBoth marketed for combination/​normal/​oily skin
Overall match 86/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation in Light 20 Neutral.

Same or better

  • Very close colour
  • Same neutral undertone
  • Same matte finish
  • Full rather than buildable coverage
  • Claims 24-hour wear
  • Claims transfer resistance
  • Claims not settling into lines
  • Claims a lightweight feel

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseNo ingredient listPowder-based, high silicone
FragranceNo ingredient listNot listed
Drying alcoholNo ingredient listNot listed
SPFNot listedNot listed
Overlap
View full match

Where to buy

Closest shade match

IT Cosmetics CC+ Cream Natural Matte Foundation Neutral Tan

Best price
$39SephoraSephora
Costs $24.01 more

Your shade $14.99 at Target

SephoraView at Sephora

Closest overall alternative

bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation Light 20 Neutral

Best price
$42SephoraSephora
Costs $27.01 more

Your shade $14.99 at Target

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.