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Make 'EM Wonder, 24H Soft Matte Foundation 10 Nude dupes and alternatives NYX Professional Makeup

Medium light · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Coverage

Finish

Formulation

Skin type

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Fragrance-free13No drying alcohol12Vegan6Cruelty-free6Oil-free3With SPF2Mineral3

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13 of 31

Only showing matches with medium coverage, without talc.

  • 1 match has no ingredient list listed and is not shown.

Closest shade match: Ciele tint & PROTECT medium coverage serum foundation 05 | Medium

The equivalent shade: scored on colour, depth and undertone only.

Your shade
NYX Professional Makeup
10 NudeChange shade
Depth and undertone: Medium light · Neutral
Finish and coverage: Matte · Buildable coverage
The match
Ciele
05 | Medium
Depth and undertone: Medium light · Neutral
Finish and coverage: Natural · Medium coverage
Shade match
99out of 100
Colour
98
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$44SephoraSephora
Costs $29.01 more

Your shade $14.99 at Target

SephoraView at Sephora

Closest overall alternative: Essence Foundation Stick 180

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
NYX Professional Makeup
10 NudeChange shade
Depth and undertone: Medium light · Neutral
Finish and coverage: Matte · Buildable coverage
The match
Essence
180
Depth and undertone: Medium light · Neutral
Finish and coverage: Matte · Medium coverage
Overall match
89out of 100
Shade (Shade match)
95
Finish (Finish & visual result)
100
Wear (Wear & performance)
50
Skin (Skin suitability)
84
Medium confidence· Digital matchWhy it matches
Match price
$6.99Ulta BeautyUlta Beauty
$8 less (53%)

Your shade $14.99 at Target · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · bareMinerals

    ORIGINAL Loose Matte Talc-Free Mineral Powder Foundation SPF 15

    Soft Medium 11
    Shade match 94
    $39.50Ulta BeautyUlta Beauty(product price)Costs $24.51 more

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Medium rather than buildable coverageNot marketed for normal skin

    Score details
    Shade match
    94
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    67

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Medium rather than buildable coverage · Not marketed for normal skin

    Retailer shade note: light/medium skin w/ cool to neutral undertones

    Medium confidence· Digital match

    View match
  2. #4 · Estée Lauder

    Double Wear Stay-in-Place Foundation

    2N2 Buff
    Shade match 95
    $52SephoraSephoraCosts $37.01 more

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Medium rather than buildable coverageNot marketed for normal skin

    Score details
    Shade match
    95
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Medium rather than buildable coverage · Not marketed for normal skin

    Retailer shade note: light-medium with neutral subtle golden undertones

    Medium confidence· Digital match

    View match
  3. #5 · Essence

    Foundation Stick

    190
    Shade match 87
    $6.99Ulta BeautyUlta Beauty(product price)$8 less (53%)

    Matches: Very close colourSame matte finish

    Differences: Slightly cooler undertoneMedium rather than buildable coverage

    Score details
    Shade match
    87
    Finish & visual result
    100
    Wear & performance
    50
    Skin suitability
    84

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly cooler undertone · Medium rather than buildable coverage

    Retailer shade note: medium with rosy undertones

    Medium confidence· Digital match

    View match
  4. #6 · L'Oréal Paris

    Infallible Skin Ink 2-in-1 Foundation Concealer

    265 Medium Neutral
    Shade match 94
    $18.99Ulta BeautyUlta Beauty(product price)Costs $4 more

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Medium rather than buildable coverage

    Score details
    Shade match
    94
    Finish & visual result
    86
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Medium rather than buildable coverage

    Medium confidence· Digital match

    View match
  5. #7 · Estée Lauder

    Double Wear Stay-in-Place Foundation

    2W1 Dawn
    Shade match 87
    $52SephoraSephoraCosts $37.01 more

    Matches: Very close colourSame matte finishClaims 36-hour wear

    Differences: Slightly warmer undertoneMedium rather than buildable coverageNot marketed for normal skin

    Score details
    Shade match
    87
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly warmer undertone · Medium rather than buildable coverage · Not marketed for normal skin

    Retailer shade note: light-medium with warm peach undertones

    Medium confidence· Digital match

    View match
  6. #8 · ILIA

    Skin Rewind Blurring Foundation and Concealer Complexion Stick

    18N Hawthorn
    Shade match 98
    $50SephoraSephoraCosts $35.01 more

    Matches: Near-identical swatch colourSame neutral undertoneClaims a blurring effect

    Differences: Natural rather than matte finishMedium rather than buildable coverageNot marketed for oily skin

    Score details
    Shade match
    98
    Finish & visual result
    70
    Wear & performance
    40
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Natural rather than matte finish · Medium rather than buildable coverage · Not marketed for oily skin

    Retailer shade note: Medium with neutral undertones

    Medium confidence· Digital match

    View match
  7. #9 · Laura Mercier

    Real Flawless Weightless Perfecting Waterproof Foundation

    4N2 Tea
    Shade match 95
    $54SephoraSephoraCosts $39.01 more

    Matches: Very close colourSame neutral undertoneClaims a blurring effect

    Differences: Natural rather than matte finishMedium rather than buildable coverage

    Score details
    Shade match
    95
    Finish & visual result
    70
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Natural rather than matte finish · Medium rather than buildable coverage

    Retailer shade note: medium with neutral undertones

    Medium confidence· Digital match

    View match
  8. #10 · Fenty Beauty

    Pro Filt'r Fluid Flex Natural Matte Longwear Foundation

    296N
    Shade match 94
    $48SephoraSephoraCosts $33.01 more

    Matches: Very close colourSame neutral undertoneClaims a skin-like finish

    Differences: Natural rather than matte finishMedium rather than buildable coverage

    Score details
    Shade match
    94
    Finish & visual result
    68
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Natural rather than matte finish · Medium rather than buildable coverage

    Retailer shade note: for light medium skintones with neutral undertones

    Medium confidence· Digital match

    View match
  9. #11 · Lancôme

    Teint Idole Shape Stick Blurring Multi-Use Stick

    360 Bisque N
    Shade match 95
    $46SephoraSephoraCosts $31.01 more

    Matches: Very close colourSame neutral undertoneClaims a blurring effect

    Differences: Natural rather than matte finishMedium rather than buildable coverageNot marketed for combination skin

    Score details
    Shade match
    95
    Finish & visual result
    70
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Natural rather than matte finish · Medium rather than buildable coverage · Not marketed for combination skin

    Retailer shade note: medium skin with neutral/rosy undertones

    Medium confidence· Digital match

    View match
  10. #12 · ILIA

    Skin Rewind Blurring Foundation and Concealer Complexion Stick

    20N Iroko
    Shade match 95
    $50SephoraSephoraCosts $35.01 more

    Matches: Very close colourSame neutral undertoneClaims a blurring effect

    Differences: Natural rather than matte finishMedium rather than buildable coverageNot marketed for oily skin

    Score details
    Shade match
    95
    Finish & visual result
    70
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Natural rather than matte finish · Medium rather than buildable coverage · Not marketed for oily skin

    Retailer shade note: Medium with neutral undertones

    Medium confidence· Digital match

    View match
  11. #13 · Fenty Beauty

    Pro Filt'r Fluid Flex Natural Matte Longwear Foundation

    196N
    Shade match 92
    $48SephoraSephoraCosts $33.01 more

    Matches: Very close colourSame neutral undertoneClaims a skin-like finish

    Differences: Natural rather than matte finishMedium rather than buildable coverage

    Score details
    Shade match
    92
    Finish & visual result
    68
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Natural rather than matte finish · Medium rather than buildable coverage

    Retailer shade note: for light skintones with neutral peach undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation 10 Nude (Medium light · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    2N1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 2N1

    • Looks identical
    • Medium light · Neutral undertone

    $34

    SephoraView at Sephora
  2. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Warm Beige

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Warm Beige

    • Very close colour
    • Medium light · Neutral undertone

    $36

    SephoraView at Sephora
  3. Rare Beauty Liquid Touch Brightening Concealer

    330N

    Rare Beauty Liquid Touch Brightening Concealer, shade 330N

    • Looks identical
    • Light medium · Neutral · neutral pink undertone

    $24

    SephoraView at Sephora
  4. Dior Forever Skin Correct Full-Coverage Concealer

    4N Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 4N Neutral

    • Very close colour
    • Medium light · Neutral undertone

    $42

    Ulta BeautyView at Ulta Beauty
  5. e.l.f. Cosmetics Hydrating Camo Concealer

    Tan Walnut

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Tan Walnut

    • Very close colour
    • Medium light · Neutral · neutral pink undertone

    $8

    Ulta BeautyView at Ulta Beauty
  6. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 07 N

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 07 N

    • Very close colour
    • Medium light · Neutral · neutral golden undertone

    $32

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Ciele tint & PROTECT medium coverage serum foundation in 05 | Medium, against NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation in 10 Nude. Every attribute compared, with its share of the score.

ComparedYour shade10 NudeClosest shade match05 | MediumScore
Shade match55% of overall99
Colour98#dba17d#dca07cLooks identicalColour difference 0.5 (0 is identical)
Depth100Medium lightMedium lightSameDepth difference: 0.2
Retailer descriptionNot statedMediumNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamecandidate undertone inferred
Finish & visual result25% of overall64
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage100BuildableMediumCloseMedium coverage rather than buildable (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 1 of 5 compared40
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall100
Skin type100Combination, normal, oilyNormal, combination, oilyBoth marketed for combination/​normal/​oily skin
Overall match 81/100Shade match 99/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Ciele tint & PROTECT medium coverage serum foundation in 05 | Medium.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Medium rather than buildable coverage
  • Claims a skin-like finish
  • Claims a blurring effect
  • Claims a lightweight feel
  • Adds SPF 50

Different

  • Natural finish instead of matte

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseNo ingredient listhigh silicone
FragranceNo ingredient listNot listed
Drying alcoholNo ingredient listNot listed
SPFNot listedSPF 50
Overlap
View full match

Why the closest overall alternative works

Essence Foundation Stick in 180, against NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation in 10 Nude. Every attribute compared, with its share of the score.

ComparedYour shade10 NudeClosest overall alternative180Score
Shade match55% of overall95
Colour91#dba17d#d5a284Very close colourColour difference 2.1 (0 is identical)
Depth99Medium lightMedium lightSameDepth difference: 0.4
Retailer descriptionNot statedMediumNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared100
Finish100MatteMatteSameSame matte finish
Coverage100BuildableMediumCloseMedium coverage rather than buildable (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · none of 5 comparable50
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Combination, normal, oilyCombination, dry, normal, oily, sensitiveBoth marketed for combination/​normal/​oily skin
Overall match 89/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Essence Foundation Stick in 180.

Same or better

  • $8 less
  • Very close colour
  • Same neutral undertone
  • Same matte finish
  • Medium rather than buildable coverage

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseNo ingredient listmoderate silicone
FragranceNo ingredient listNot listed
Drying alcoholNo ingredient listNot listed
SPFNot listedNot listed
Overlap
View full match

Where to buy

Closest shade match

Ciele tint & PROTECT medium coverage serum foundation 05 | Medium

Best price
$44SephoraSephora
Costs $29.01 more

Your shade $14.99 at Target

SephoraView at Sephora

Closest overall alternative

Essence Foundation Stick 180

Match price
$6.99Ulta BeautyUlta Beauty
$8 less (53%)

Your shade $14.99 at Target · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.