Make 'EM Wonder, 24H Soft Matte Foundation 12 Natural dupes and alternatives NYX Professional Makeup
Medium light · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Filters, 3 applied
Formulation
- Liquid1
- Cream0
- Powder0
- Cushion0
- Serum0
Skin type
- Dry1
- Normal1
- Combination0
- Oily0
- Sensitive1
Preferences
Avoid an ingredient
- Dimethicone0
- Fragrance1
- Alcohol denat.0
- Silicones0
- Coconut oil1
SortSort byOverall match
1 of 32 matches
Only showing matches with medium coverage, with a radiant finish, without talc.
Closest shade matchClosest overall alternative: Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation NP10
The equivalent shade and the most similar foundation overall.
12 NaturalChange shade
- Fair Porcelain
- Fair
- Cool Porcelain
- Fair Ivory
- Light
- Light Ivory
- Golden Light
- Golden Caramel
- Golden
- Honey
- Deep Rich
- Deep Truffle
- Deep Ebony
- 15 Buff
- 32 Cappuccino
- 20 Classic Tan
- 39 Cocoa
- 22 Medium
- 16 Natural Beige
- 29 Warm Pecan
- 36 Warm Rich
- 41 Warm Walnut
- 11 Classic Ivory
- 13 Light Sand
- 34 Mahogany
- 12 Naturalcurrent shade
- 45 Rich Cocoa
- 27 True Caramel
- 17 Medium Olive
- 8 Vanilla
- 21 Neutral Tan
- 31 Maple
- 09 Light Nude
- 30 Light Nutmeg
- 33 Sienna
- 40 Walnut
- 42 Deep Walnut
- 44 Rich Espresso
- 01 Pale
- 10 Nude
- 14 True Beige
- 19 Warm Beige
- 25 Warm Honey
- 35 Soft Mocha
- CAPUCCINO 32
- Cinnamon
- Cool Porcelai
- Golden Carame
- Overall match
- 73out of 100
- Shade (Shade match)
- 96
- Finish (Finish & visual result)
- 50
- Wear (Wear & performance)
- 40
- Skin (Skin suitability)
- 28
- Shade match
- 96out of 100
- Colour
- 94
- Depth
- 99
- Undertone
- 100
SephoraYour shade $14.97 at Walmart
Where to buy NP10
Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at Sephora
Ulta Beautyfrom $52 · product priceView at Ulta BeautyLooking for a concealer in your shade?
The closest shade to NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation 12 Natural (Medium light · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Closest concealers
N8
L'Oréal Paris True Match Radiant Serum Concealer, shade N8
- Looks identical
- Medium · Neutral undertone
$16.99
130
Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 130
- Looks identical
- Medium light · Neutral · neutral golden undertone
$12.99
Tone 07 N
Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 07 N
- Looks identical
- Medium light · Neutral · neutral golden undertone
$32
2N1
Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 2N1
- Very close colour
- Medium light · Neutral undertone
$34
Warm Beige
Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Warm Beige
- Very close colour
- Medium light · Neutral undertone
$36
4N
Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 4N
- Close colour
- Medium · Neutral undertone
$38
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation in NP10, against NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation in 12 Natural. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation in NP10.
Same or better
- Very close colour
- Same neutral undertone
- Medium rather than buildable coverage
- Claims a blurring effect
- Claims 18-hour wear
- Claims not settling into lines
Different
- Radiant finish instead of matte
- Not marketed for combination/oily skin
Ingredients (information only, not scored)
No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.
Where to buy NP10
SephoraYour shade $14.97 at Walmart
How these matches are scored
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.