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Make 'EM Wonder, 24H Soft Matte Foundation 13 Light Sand dupes and alternatives NYX Professional Makeup

Light medium · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade matchClosest overall alternative: NARS Natural Matte Longwear Foundation BARCELONA

The equivalent shade and the most similar foundation overall.

Overall match
85out of 100
Shade (Shade match)
98
Finish (Finish & visual result)
81
Wear (Wear & performance)
40
Skin (Skin suitability)
100
Shade match
98out of 100
Colour
97
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$55SephoraSephora
Costs $40.03 more

Your shade $14.97 at Walmart

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Milani

    Conceal + Perfect 2-in-1 Foundation

    Golden Beige
    Shade match 98
    $11.97WalmartWalmart$3 less (20%)

    Matches: Near-identical swatch colourSame warm undertoneSame matte finish

    Differences: Full rather than buildable coverage

    Score details
    Shade match
    98
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    50

    Looks identical · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Full rather than buildable coverage

    Medium confidence· Digital match

    View match
  2. #3 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    NC13
    Shade match 96
    $39SephoraSephoraCosts $24.03 more

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Full rather than buildable coverageNot marketed for combination skin

    Score details
    Shade match
    96
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    67

    Very close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Full rather than buildable coverage · Not marketed for combination skin

    Retailer shade note: fair with golden undertones

    Medium confidence· Digital match

    View match
  3. #4 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    NC38
    Shade match 96
    $39SephoraSephoraCosts $24.03 more

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Full rather than buildable coverage

    Score details
    Shade match
    96
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Full rather than buildable coverage

    Retailer shade note: medium beige with peach undertone for medium skin

    Medium confidence· Digital match

    View match
  4. #5 · Tarte

    Face Tape Full Coverage Foundation

    35H Medium Honey
    Shade match 96
    $42SephoraSephoraCosts $27.03 more

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Full rather than buildable coverage

    Score details
    Shade match
    96
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Full rather than buildable coverage

    Retailer shade note: medium skin with warm, peach undertones

    Medium confidence· Digital match

    View match
  5. #6 · Tarte

    Face Tape Full Coverage Foundation

    27S Light-Medium Sand
    Shade match 96
    $42SephoraSephoraCosts $27.03 more

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Full rather than buildable coverage

    Score details
    Shade match
    96
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Full rather than buildable coverage

    Retailer shade note: light to medium skin with warm, golden undertones

    Medium confidence· Digital match

    View match
  6. #7 · Live Tinted

    HUESTICK Complexion Stick

    14 Light/Medium
    Shade match 97
    $42Ulta BeautyUlta BeautyCosts $27.03 more

    Matches: Near-identical swatch colourSame warm undertoneSame matte finish

    Differences: Full rather than buildable coverage

    Score details
    Shade match
    97
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    84

    Looks identical · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Full rather than buildable coverage

    Retailer shade note: warm undertone

    Medium confidence· Digital match

    View match
  7. #8 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    C40
    Shade match 90
    $39SephoraSephoraCosts $24.03 more

    Matches: Near-identical swatch colourSame matte finishClaims 24-hour wear

    Differences: Olive rather than warm undertoneFull rather than buildable coverageNot marketed for combination skin

    Score details
    Shade match
    90
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    67

    Looks identical · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Olive rather than warm undertone · Full rather than buildable coverage · Not marketed for combination skin

    Retailer shade note: light with olive undertones

    Medium confidence· Digital match

    View match
  8. Shade match 89
    $42SephoraSephoraCosts $27.03 more

    Matches: Near-identical swatch colourSame matte finishClaims 24-hour wear

    Differences: Neutral rather than warm undertoneFull rather than buildable coverage

    Score details
    Shade match
    89
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    84

    Looks identical · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Neutral rather than warm undertone · Full rather than buildable coverage

    Retailer shade note: for light neutral skin with a subtle yellow hue

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation 13 Light Sand (Light medium · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    3W

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 3W

    • Looks identical
    • Light medium · Warm undertone

    $38

  2. Dior Forever Skin Correct Full-Coverage Concealer

    4W Warm

    Dior Forever Skin Correct Full-Coverage Concealer, shade 4W Warm

    • Looks identical
    • Light medium · Warm · yellow undertone

    $42

  3. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC25

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC25

    • Very close colour
    • Light medium · Warm · golden undertone

    $30

  4. Tarte Shape Tape Full Coverage Matte Concealer

    36S medium-tan sand

    Tarte Shape Tape Full Coverage Matte Concealer, shade 36S medium-tan sand

    • Very close colour
    • Light medium · Warm · golden undertone

    $32

  5. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Light/Medium 2.5W

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Light/Medium 2.5W

    • Very close colour
    • Light medium · Warm · yellow undertone

    $31

  6. NARS Soft Matte Complete Concealer

    Sucre D'orge

    NARS Soft Matte Complete Concealer, shade Sucre D'orge

    • Very close colour
    • Light medium · Warm · peach undertone

    $36

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

NARS Natural Matte Longwear Foundation in BARCELONA, against NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation in 13 Light Sand. Every attribute compared, with its share of the score.

ComparedYour shade13 Light SandClosest matchBARCELONAScore
Shade match55% of overall98
Colour97#e1ad80#ddac81Looks identicalColour difference 0.9 (0 is identical)
Depth99Light mediumLight mediumSameDepth difference: 0.9
Retailer descriptionNot statedMediumNo depth word in one descriptionNot compared
Undertone100WarmWarm · peachClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared81
Finish100MatteMatteSameSame matte finish
Coverage80BuildableFullCloseFull coverage rather than buildable (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared40
Longevity40Not listed24-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall100
Skin type100Combination, normal, oilyNormal, combination, oilyBoth marketed for combination/​normal/​oily skin
Overall match 85/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NARS Natural Matte Longwear Foundation in BARCELONA.

Same or better

  • Near-identical swatch colour
  • Same warm undertone
  • Same matte finish
  • Full rather than buildable coverage
  • Claims a blurring effect
  • Claims 24-hour wear
  • Claims transfer resistance
  • Claims a lightweight feel

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseNo ingredient listWater-based, high silicone
FragranceNo ingredient listNot listed
Drying alcoholNo ingredient listNot listed
SPFNot listedNot listed
Overlap

Where to buy BARCELONA

Best price
$55SephoraSephora
Costs $40.03 more

Your shade $14.97 at Walmart

SephoraView at Sephora

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.