Beautler.Your beauty butler

Make 'EM Wonder, 24H Soft Matte Foundation 16 Natural Beige dupes and alternatives NYX Professional Makeup

Medium · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free11No drying alcohol12Vegan8Cruelty-free7Oil-free1With SPF1Mineral3

Avoid an ingredient

Sort

12 of 32

Only showing matches made for normal skin, with medium coverage.

  • 1 match has no coverage listed and is not shown.
  • 1 match has no skin type listed and is not shown.

Closest shade match: Juvia's Place I am Magic Natural Radiance Foundation 600 Cairo

The equivalent shade: scored on colour, depth and undertone only.

Your shade
NYX Professional Makeup
16 Natural BeigeChange shade
Depth and undertone: Medium · Neutral
Finish and coverage: Matte · Buildable coverage
The match
Juvia's Place
600 Cairo
Depth and undertone: Medium · Neutral
Finish and coverage: Radiant · Medium coverage
Shade match
98out of 100
Colour
97
Depth
97
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$24Ulta BeautyUlta Beauty
Costs $9.03 more

Your shade $14.97 at Walmart · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Essence Foundation Stick 201

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
NYX Professional Makeup
16 Natural BeigeChange shade
Depth and undertone: Medium · Neutral
Finish and coverage: Matte · Buildable coverage
The match
Essence
201
Depth and undertone: Medium tan · Neutral
Finish and coverage: Matte · Medium coverage
Overall match
88out of 100
Shade (Shade match)
93
Finish (Finish & visual result)
100
Wear (Wear & performance)
50
Skin (Skin suitability)
84
Medium confidence· Digital matchWhy it matches
Match price
$6.99Ulta BeautyUlta Beauty
$7.98 less (53%)

Your shade $14.97 at Walmart · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Kylie Cosmetics

    Natural Blur Powder Foundation

    9N
    Shade match 96
    $38Ulta BeautyUlta Beauty(product price)Costs $23.03 more

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Medium rather than buildable coverage

    Score details
    Shade match
    96
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    90

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Medium rather than buildable coverage

    Retailer shade note: deep with neutral, subtle warm undertones

    Medium confidence· Digital match

    View match
  2. #4 · PÜR

    4-in-1 Pressed Mineral Makeup SPF 15

    Medium Tan TP4
    Shade match 97
    $34Ulta BeautyUlta Beauty(product price)Costs $19.03 more

    Matches: Near-identical swatch colourSame neutral undertoneClaims not settling into lines

    Differences: Natural rather than matte finishMedium rather than buildable coverage

    Score details
    Shade match
    97
    Finish & visual result
    76
    Wear & performance
    40
    Skin suitability
    84

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Natural rather than matte finish · Medium rather than buildable coverage

    Retailer shade note: tan skin w/neutral or pink undertones

    Medium confidence· Digital match

    View match
  3. #5 · NYX Professional Makeup

    Bare With Me Blur Tint Foundation

    09: Light Medium
    Shade match 88
    $14Ulta BeautyUlta Beauty(product price)$0.97 less (6%)

    Matches: Near-identical swatch colourSame matte finishClaims a blurring effect

    Differences: Slightly warmer undertoneMedium rather than buildable coverage

    Score details
    Shade match
    88
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    100

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly warmer undertone · Medium rather than buildable coverage

    Retailer shade note: true beige with a warm undertone

    Medium confidence· Digital match

    View match
  4. #6 · L'Oréal Paris

    True Match Super-Blendable Foundation

    N6 Neutral Medium
    Shade match 95
    $13.99Ulta BeautyUlta Beauty(product price)$0.98 less (7%)

    Matches: Very close colourSame neutral undertoneClaims a skin-like finish

    Differences: Natural rather than matte finishMedium rather than buildable coverage

    Score details
    Shade match
    95
    Finish & visual result
    68
    Wear & performance
    50
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Natural rather than matte finish · Medium rather than buildable coverage

    Medium confidence· Digital match

    View match
  5. #7 · NYX Professional Makeup

    Bare With Me Blur Tint Foundation

    10: Medium
    Shade match 85
    $14Ulta BeautyUlta Beauty$0.97 less (6%)

    Matches: Very close colourSame matte finishClaims a blurring effect

    Differences: Slightly warmer undertoneMedium rather than buildable coverage

    Score details
    Shade match
    85
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly warmer undertone · Medium rather than buildable coverage

    Retailer shade note: medium with warm undertones

    Medium confidence· Digital match

    View match
  6. #8 · Lancôme

    Teint Idole Shape Stick Blurring Multi-Use Stick

    420 Bisque N
    Shade match 96
    $46SephoraSephoraCosts $31.03 more

    Matches: Very close colourSame neutral undertoneClaims a blurring effect

    Differences: Natural rather than matte finishMedium rather than buildable coverageNot marketed for combination skin

    Score details
    Shade match
    96
    Finish & visual result
    70
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Natural rather than matte finish · Medium rather than buildable coverage · Not marketed for combination skin

    Retailer shade note: medium-deep skin with neutral/deep peachy undertones

    Medium confidence· Digital match

    View match
  7. #9 · Fenty Beauty

    Pro Filt'r Fluid Flex Natural Matte Longwear Foundation

    326N
    Shade match 93
    $48SephoraSephoraCosts $33.03 more

    Matches: Very close colourSame neutral undertoneClaims a skin-like finish

    Differences: Natural rather than matte finishMedium rather than buildable coverage

    Score details
    Shade match
    93
    Finish & visual result
    68
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Natural rather than matte finish · Medium rather than buildable coverage

    Retailer shade note: for medium skintones with neutral undertones

    Medium confidence· Digital match

    View match
  8. #10 · Ulta Beauty Collection

    Moisturizing Complexion Stick

    Tan Cool
    Shade match 91
    $16Ulta BeautyUlta BeautyCosts $1.03 more

    Matches: Near-identical swatch colourClaims a blurring effect

    Differences: Slightly cooler undertoneNatural rather than matte finishMedium rather than buildable coverage

    Score details
    Shade match
    91
    Finish & visual result
    70
    Wear & performance
    50
    Skin suitability
    84

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly cooler undertone · Natural rather than matte finish · Medium rather than buildable coverage

    Medium confidence· Digital match

    View match
  9. #11 · ILIA

    Skin Rewind Blurring Foundation and Concealer Complexion Stick

    28N Mora
    Shade match 94
    $50SephoraSephoraCosts $35.03 more

    Matches: Very close colourSame neutral undertoneClaims a blurring effect

    Differences: Natural rather than matte finishMedium rather than buildable coverageNot marketed for oily skin

    Score details
    Shade match
    94
    Finish & visual result
    70
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Natural rather than matte finish · Medium rather than buildable coverage · Not marketed for oily skin

    Retailer shade note: Deep with neutral undertones

    Medium confidence· Digital match

    View match
  10. #12 · e.l.f. Cosmetics

    Soft Glam Satin Foundation

    44 Tan Cool
    Shade match 88
    $8Ulta BeautyUlta Beauty(product price)$6.97 less (47%)

    Matches: Near-identical swatch colourClaims long-wearingClaims not settling into lines

    Differences: Slightly cooler undertoneNatural rather than matte finishMedium rather than buildable coverage

    Score details
    Shade match
    88
    Finish & visual result
    76
    Wear & performance
    40
    Skin suitability
    90

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly cooler undertone · Natural rather than matte finish · Medium rather than buildable coverage

    Retailer shade note: tan with cool undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation 16 Natural Beige (Medium · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 7.8 N

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 7.8 N

    • Looks identical
    • Medium · Neutral undertone

    $32

    SephoraView at Sephora
  2. Dior Forever Skin Correct Full-Coverage Concealer

    4 Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 4 Neutral

    • Very close colour
    • Medium · Neutral undertone

    $42

    SephoraView at Sephora
  3. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    4N

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 4N

    • Very close colour
    • Medium · Neutral undertone

    $38

    SephoraView at Sephora
  4. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Light Tan

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Light Tan

    • Very close colour
    • Medium · Neutral undertone

    $12

    Ulta BeautyView at Ulta Beauty
  5. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Caramel Corn 5.1 Neutral

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Caramel Corn 5.1 Neutral

    • Very close colour
    • Medium tan · Neutral undertone

    $31

    SephoraView at Sephora
  6. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    4C0

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 4C0

    • Very close colour
    • Medium tan · Neutral · neutral pink undertone

    $34

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Juvia's Place I am Magic Natural Radiance Foundation in 600 Cairo, against NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation in 16 Natural Beige. Every attribute compared, with its share of the score.

ComparedYour shade16 Natural BeigeClosest shade match600 CairoScore
Shade match55% of overall98
Colour97#cc8d67#cf9068Looks identicalColour difference 1.1 (0 is identical)
Depth97MediumMediumSameDepth difference: 1.6
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamecandidate undertone inferred
Finish & visual result25% of overall · 2 of 4 compared53
Finish12MatteRadiantDifferentRadiant finish rather than matte
Coverage100BuildableMediumCloseMedium coverage rather than buildable (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 1 of 5 compared40
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Combination, normal, oilyCombination, dry, normal, oily, sensitiveBoth marketed for combination/​normal/​oily skin
Overall match 77/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Juvia's Place I am Magic Natural Radiance Foundation in 600 Cairo.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Medium rather than buildable coverage
  • Claims long-wearing

Different

  • Radiant finish instead of matte

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseNo ingredient listWater-based, high silicone
FragranceNo ingredient listListed (fragrance)
Drying alcoholNo ingredient listNot listed
SPFNot listedNot listed
Overlap
View full match

Why the closest overall alternative works

Essence Foundation Stick in 201, against NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation in 16 Natural Beige. Every attribute compared, with its share of the score.

ComparedYour shade16 Natural BeigeClosest overall alternative201Score
Shade match55% of overall93
Colour90#cc8d67#c58a60Very close colourColour difference 2.3 (0 is identical)
Depth96MediumMedium tanCloseDepth difference: 2.3
Retailer descriptionNot statedMedium tanNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared100
Finish100MatteMatteSameSame matte finish
Coverage100BuildableMediumCloseMedium coverage rather than buildable (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · none of 5 comparable50
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Combination, normal, oilyCombination, dry, normal, oily, sensitiveBoth marketed for combination/​normal/​oily skin
Overall match 88/100Shade match 93/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Essence Foundation Stick in 201.

Same or better

  • $7.98 less
  • Very close colour
  • Same neutral undertone
  • Same matte finish
  • Medium rather than buildable coverage

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseNo ingredient listmoderate silicone
FragranceNo ingredient listNot listed
Drying alcoholNo ingredient listNot listed
SPFNot listedNot listed
Overlap
View full match

Where to buy

Closest shade match

Juvia's Place I am Magic Natural Radiance Foundation 600 Cairo

Match price
$24Ulta BeautyUlta Beauty
Costs $9.03 more

Your shade $14.97 at Walmart · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Essence Foundation Stick 201

Match price
$6.99Ulta BeautyUlta Beauty
$7.98 less (53%)

Your shade $14.97 at Walmart · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.