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Make 'EM Wonder, 24H Soft Matte Foundation 17 Medium Olive dupes and alternatives NYX Professional Makeup

Medium · Olive undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Polite Society More Than a Pretty Face Skin-Caring Foundation Medium Tan Cool

The equivalent shade: scored on colour, depth and undertone only.

Shade match
91out of 100
Colour
98
Depth
98
Undertone
70
Medium confidence· Digital matchWhy it matches
Match price
$42Ulta BeautyUlta Beauty
Costs $27.03 more

Your shade $14.97 at Walmart · product price; shade not separately priced

Closest overall alternative: Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation F11.5C

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Overall match
83out of 100
Shade (Shade match)
89
Finish (Finish & visual result)
91
Wear (Wear & performance)
50
Skin (Skin suitability)
84
Match price
$8Ulta BeautyUlta Beauty
$6.97 less (47%)

Your shade $14.97 at Walmart · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 89
    $39.50Ulta BeautyUlta Beauty(product price)Costs $24.53 more

    Matches: Near-identical swatch colourSame matte finishSame buildable coverage

    Differences: Neutral rather than olive undertone

    Score details
    Shade match
    89
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    84

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Neutral rather than olive undertone

    Retailer shade note: for medium rich neutral skin with a subtle golden hue

    Medium confidence· Digital match

    View match
  2. #4 · Laura Mercier

    Real Flawless Feather Matte Powder Foundation

    4N Palmier
    Shade match 87
    $54Ulta BeautyUlta Beauty(product price)Costs $39.03 more

    Matches: Very close colourSame matte finishSame buildable coverage

    Differences: Neutral rather than olive undertone

    Score details
    Shade match
    87
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Neutral rather than olive undertone

    Retailer shade note: medium with neutral undertones

    Medium confidence· Digital match

    View match
  3. #5 · Essence

    Foundation Stick

    190
    Shade match 77
    $6.99Ulta BeautyUlta Beauty(product price)$7.98 less (53%)

    Matches: Very close colourSame matte finish

    Differences: Slightly lighterSlightly cooler undertoneMedium rather than buildable coverage

    Score details
    Shade match
    77
    Finish & visual result
    100
    Wear & performance
    50
    Skin suitability
    84

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly lighter · Slightly cooler undertone · Medium rather than buildable coverage

    Retailer shade note: medium with rosy undertones

    Medium confidence· Digital match

    View match
  4. Shade match 89
    $54SephoraSephoraCosts $39.03 more

    Matches: Near-identical swatch colourClaims a blurring effectClaims 12-hour wear

    Differences: Neutral rather than olive undertoneNatural rather than matte finishMedium rather than buildable coverage

    Score details
    Shade match
    89
    Finish & visual result
    70
    Wear & performance
    40
    Skin suitability
    84

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Neutral rather than olive undertone · Natural rather than matte finish · Medium rather than buildable coverage

    Retailer shade note: medium with neutral undertones

    Medium confidence· Digital match

    View match
  5. Shade match 88
    $54SephoraSephoraCosts $39.03 more

    Matches: Very close colourClaims a blurring effectClaims 12-hour wear

    Differences: Neutral rather than olive undertoneNatural rather than matte finishMedium rather than buildable coverage

    Score details
    Shade match
    88
    Finish & visual result
    70
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Neutral rather than olive undertone · Natural rather than matte finish · Medium rather than buildable coverage

    Retailer shade note: light medium with neutral undertones

    Medium confidence· Digital match

    View match
  6. #8 · Laura Mercier

    Real Flawless Feather Matte Powder Foundation

    4C Canelé
    Shade match 79
    $54Ulta BeautyUlta Beauty(product price)Costs $39.03 more

    Matches: Very close colourSame matte finishSame buildable coverage

    Differences: Slightly cooler undertone

    Score details
    Shade match
    79
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly cooler undertone

    Retailer shade note: medium with cool undertones

    Medium confidence· Digital match

    View match
  7. Shade match 90
    $30Ulta BeautyUlta BeautyCosts $15.03 more

    Matches: Near-identical swatch colourClaims a skin-like finishClaims a lightweight feel

    Differences: Neutral rather than olive undertoneRadiant rather than matte finishLight-medium rather than buildable coverage

    Score details
    Shade match
    90
    Finish & visual result
    50
    Wear & performance
    40
    Skin suitability
    0

    Looks identical · Radiant · Light-medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Neutral rather than olive undertone · Radiant rather than matte finish · Light-medium rather than buildable coverage · Not marketed for combination/normal/oily skin

    Retailer shade note: Medium with neutral undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation 17 Medium Olive (Medium · Olive undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    395 Walnut

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 395 Walnut

    • Looks identical
    • Medium

    $15.99

  2. Tarte Shape Tape Full Coverage Matte Concealer

    47H tan-deep honey

    Tarte Shape Tape Full Coverage Matte Concealer, shade 47H tan-deep honey

    • Looks identical
    • Medium · Warm · peach undertone

    $32

  3. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 07 N

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 07 N

    • Very close colour
    • Medium light · Neutral · neutral golden undertone

    $32

  4. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    3W2

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 3W2

    • Very close colour
    • Medium · Warm · yellow undertone

    $34

  5. L'Oréal Paris True Match Radiant Serum Concealer

    N8

    L'Oréal Paris True Match Radiant Serum Concealer, shade N8

    • Very close colour
    • Medium · Neutral undertone

    $16.99

  6. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Light Tan

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Light Tan

    • Very close colour
    • Medium · Neutral undertone

    $12

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Polite Society More Than a Pretty Face Skin-Caring Foundation in Medium Tan Cool, against NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation in 17 Medium Olive. Every attribute compared, with its share of the score.

ComparedYour shade17 Medium OliveClosest shade matchMedium Tan CoolScore
Shade match55% of overall91
Colour98#d59777#d39574Looks identicalColour difference 0.7 (0 is identical)
Depth98MediumMediumSameDepth difference: 1.1
Retailer descriptionNot statedMedium tanNo depth word in one descriptionNot compared
Undertone70OliveNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared43
Finish12MatteRadiantDifferentRadiant finish rather than matte
Coverage80BuildableFullCloseFull coverage rather than buildable (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared40
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall84
Skin type84Combination, normal, oilyCombination, dry, normal, oily, sensitiveBoth marketed for combination/​normal/​oily skin
Overall match 71/100Shade match 91/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Polite Society More Than a Pretty Face Skin-Caring Foundation in Medium Tan Cool.

Same or better

  • Near-identical swatch colour
  • Full rather than buildable coverage
  • Claims long-wearing
  • Claims transfer resistance
  • Claims colour stability
  • Claims a lightweight feel

Different

  • Neutral rather than olive undertone
  • Radiant finish instead of matte

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseNo ingredient listWater-based, no silicone
FragranceNo ingredient listNot listed
Drying alcoholNo ingredient listNot listed
SPFNot listedNot listed
Overlap

Why the closest overall alternative works

Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation in F11.5C, against NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation in 17 Medium Olive. Every attribute compared, with its share of the score.

ComparedYour shade17 Medium OliveClosest overall alternativeF11.5CScore
Shade match55% of overall89
Colour97#d59777#da9878Looks identicalColour difference 1.1 (0 is identical)
Depth98MediumMedium lightCloseDepth difference: 1.2
Retailer descriptionNot statedMediumNo depth word in one descriptionNot compared
Undertone65OliveWarmSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared91
Finish100MatteMatteSameSame matte finish
Coverage80BuildableFullCloseFull coverage rather than buildable (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · none of 5 comparable50
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Combination, normal, oilyCombination, dry, normal, oily, sensitiveBoth marketed for combination/​normal/​oily skin
Overall match 83/100Shade match 89/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation in F11.5C.

Same or better

  • $6.97 less
  • Near-identical swatch colour
  • Same matte finish
  • Full rather than buildable coverage

Different

  • Slightly warmer undertone

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseNo ingredient listSilicone-based, high silicone
FragranceNo ingredient listNot listed
Drying alcoholNo ingredient listNot listed
SPFNot listedNot listed
Overlap

Where to buy

Closest shade match

Polite Society More Than a Pretty Face Skin-Caring Foundation Medium Tan Cool

Match price
$42Ulta BeautyUlta Beauty
Costs $27.03 more

Your shade $14.97 at Walmart · product price; shade not separately priced

Closest overall alternative

Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation F11.5C

Match price
$8Ulta BeautyUlta Beauty
$6.97 less (47%)

Your shade $14.97 at Walmart · product price; shade not separately priced

How these matches are scored

33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.