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Make 'EM Wonder, 24H Soft Matte Foundation 19 Warm Beige dupes and alternatives NYX Professional Makeup

Medium tan · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches made for sensitive skin, without dimethicone.

  • 1 match has no skin type listed and is not shown.

Closest shade match: Well People Supernatural Complexion Stick 30 Medium Tan Warm

The equivalent shade: scored on colour, depth and undertone only.

Shade match
96out of 100
Colour
94
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$18.20Ulta BeautyUlta Beauty
Costs $3.21 more

Your shade $14.99 at Target

Closest overall alternative: BLK/OPL TRUE COLOR Pore Perfecting Crème Powder Foundation Rich Caramel

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Overall match
83out of 100
Shade (Shade match)
90
Finish (Finish & visual result)
100
Wear (Wear & performance)
40
Skin (Skin suitability)
60
Best price
$14.95Ulta BeautyUlta Beauty
$0.04 less (0%)

Your shade $14.99 at Target

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 89
    $53Ulta BeautyUlta BeautyCosts $38.01 more

    Matches: Near-identical swatch colourSame matte finishClaims a blurring effect

    Differences: Medium rather than buildable coverage

    Score details
    Shade match
    89
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    84

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Medium rather than buildable coverage

    Medium confidence· Digital match

    View match
  2. Shade match 96
    $54SephoraSephoraCosts $39.01 more

    Matches: Very close colourSame warm undertoneClaims a blurring effect

    Differences: Natural rather than matte finishMedium rather than buildable coverage

    Score details
    Shade match
    96
    Finish & visual result
    70
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Natural rather than matte finish · Medium rather than buildable coverage

    Retailer shade note: medium with warm undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation 19 Warm Beige (Medium tan · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. NARS Soft Matte Complete Concealer

    Caramel

    NARS Soft Matte Complete Concealer, shade Caramel

    • Very close colour
    • Medium · Warm undertone

    $36

  2. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    11.5

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 11.5

    • Very close colour
    • Medium · Warm · golden undertone

    $42

  3. Glossier Stretch Concealer for Dewy Buildable Coverage

    Medium Tan 3

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Medium Tan 3

    • Very close colour
    • Medium tan · Warm · golden undertone

    $22

  4. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    400

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 400

    • Very close colour
    • Medium · Warm undertone

    $30

  5. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Brittle 6.5 Golden

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Brittle 6.5 Golden

    • Very close colour
    • Medium · Warm · golden undertone

    $31

  6. Milk Makeup Future Fluid Longwear Hydrating Concealer

    18W

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 18W

    • Very close colour
    • Medium tan · Warm undertone

    $30

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Well People Supernatural Complexion Stick in 30 Medium Tan Warm, against NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation in 19 Warm Beige. Every attribute compared, with its share of the score.

ComparedYour shade19 Warm BeigeClosest shade match30 Medium Tan WarmScore
Shade match55% of overall96
Colour94#c68a5c#c98a55Very close colourColour difference 1.7 (0 is identical)
Depth100Medium tanMedium tanSameDepth difference: 0.3
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone100WarmWarmSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared67
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage80BuildableLightCloseLight coverage rather than buildable (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 1 of 5 compared40
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall84
Skin type84Combination, normal, oilyCombination, dry, normal, oily, sensitiveBoth marketed for combination/​normal/​oily skin
Overall match 80/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Well People Supernatural Complexion Stick in 30 Medium Tan Warm.

Same or better

  • Very close colour
  • Same warm undertone
  • Light rather than buildable coverage
  • Claims a lightweight feel

Different

  • Natural finish instead of matte

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseNo ingredient listOil-based, no silicone
FragranceNo ingredient listNot listed
Drying alcoholNo ingredient listNot listed
SPFNot listedNot listed
Overlap

Why the closest overall alternative works

BLK/OPL TRUE COLOR Pore Perfecting Crème Powder Foundation in Rich Caramel, against NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation in 19 Warm Beige. Every attribute compared, with its share of the score.

ComparedYour shade19 Warm BeigeClosest overall alternativeRich CaramelScore
Shade match55% of overall90
Colour96#c68a5c#c1885bLooks identicalColour difference 1.1 (0 is identical)
Depth97Medium tanMedium tanSameDepth difference: 1.6
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone70WarmUnknownSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared100
Finish100MatteMatteSameSame matte finish
Coverage100BuildableMediumCloseMedium coverage rather than buildable (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 1 of 5 compared40
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Combination, normal, oilyNormal, oily, sensitiveBoth marketed for normal/​oily skin
Overall match 83/100Shade match 90/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To BLK/OPL TRUE COLOR Pore Perfecting Crème Powder Foundation in Rich Caramel.

Same or better

  • $0.04 less
  • Near-identical swatch colour
  • Same matte finish
  • Medium rather than buildable coverage
  • Claims long-wearing

Different

  • Not marketed for combination skin

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseNo ingredient listOil-based, high silicone
FragranceNo ingredient listNot listed
Drying alcoholNo ingredient listNot listed
SPFNot listedNot listed
Overlap

Where to buy

Closest shade match

Well People Supernatural Complexion Stick 30 Medium Tan Warm

Best price
$18.20Ulta BeautyUlta Beauty
Costs $3.21 more

Your shade $14.99 at Target

Closest overall alternative

BLK/OPL TRUE COLOR Pore Perfecting Crème Powder Foundation Rich Caramel

Best price
$14.95Ulta BeautyUlta Beauty
$0.04 less (0%)

Your shade $14.99 at Target

Ulta BeautyView at Ulta Beauty

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.