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Make 'EM Wonder, 24H Soft Matte Foundation 21 Neutral Tan dupes and alternatives NYX Professional Makeup

Tan · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 3 applied

Coverage

Finish

  • Matte2
  • Natural matte0
  • Natural0
  • Radiant0

Formulation

  • Liquid0
  • Stick0
  • Powder0
  • Serum0
  • Gel0

Skin type

Preferences

Fragrance-free2No drying alcohol0Vegan0Cruelty-free0Oil-free0With SPF0Mineral0

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2 of 32

Only showing matches made for sensitive skin, with medium coverage, without talc.

  • 1 match has no skin type listed and is not shown.
  • 1 match has no ingredient list listed and is not shown.

Closest shade match: Charlotte Tilbury Airbrush Flawless Foundation 13 Cool

The equivalent shade: scored on colour, depth and undertone only.

Your shade
NYX Professional Makeup
21 Neutral TanChange shade
Depth and undertone: Tan · Neutral
Finish and coverage: Matte · Buildable coverage
The match
Charlotte Tilbury
13 Cool
Depth and undertone: Tan · Cool
Finish and coverage: Matte · Medium coverage
Shade match
88out of 100
Colour
95
Depth
98
Undertone
65
Medium confidence· Digital matchWhy it matches
Best price
$52SephoraSephora
Costs $37.01 more

Your shade $14.99 at Target

SephoraView at Sephora

Closest overall alternative: L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer 325 Tan Warm

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
NYX Professional Makeup
21 Neutral TanChange shade
Depth and undertone: Tan · Neutral
Finish and coverage: Matte · Buildable coverage
The match
L'Oréal Paris
325 Tan Warm
Depth and undertone: Tan · Warm
Finish and coverage: Matte · Medium coverage
Overall match
79out of 100
Shade (Shade match)
87
Finish (Finish & visual result)
86
Wear (Wear & performance)
40
Skin (Skin suitability)
84
Medium confidence· Digital matchWhy it matches
Match price
$18.99Ulta BeautyUlta Beauty
Costs $4 more

Your shade $14.99 at Target · product price; shade not separately priced · lowest price $14.97 at Walmart

Ulta BeautyView at Ulta Beauty

Looking for a concealer in your shade?

The closest shade to NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation 21 Neutral Tan (Tan · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Dior Forever Skin Correct Full-Coverage Concealer

    5 Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 5 Neutral

    • Very close colour
    • Tan · Neutral undertone

    $42

    SephoraView at Sephora
  2. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Teak 9.5

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Teak 9.5

    • Very close colour
    • Tan · Neutral undertone

    $39

    SephoraView at Sephora
  3. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Crumble 7.1 Neutral

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Crumble 7.1 Neutral

    • Very close colour
    • Medium tan · Neutral undertone

    $31

    SephoraView at Sephora
  4. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    5C

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 5C

    • Very close colour
    • Tan · Neutral undertone

    $38

    SephoraView at Sephora
  5. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    11 Tan

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 11 Tan

    • Close colour
    • Medium tan · Neutral undertone

    $36

    SephoraView at Sephora
  6. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Caramel

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Caramel

    • Close colour
    • Medium tan · Neutral undertone

    $12

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Charlotte Tilbury Airbrush Flawless Foundation in 13 Cool, against NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation in 21 Neutral Tan. Every attribute compared, with its share of the score.

ComparedYour shade21 Neutral TanClosest shade match13 CoolScore
Shade match55% of overall88
Colour95#c17b4f#bc7a4cLooks identicalColour difference 1.5 (0 is identical)
Depth98TanTanSameDepth difference: 1.2
Retailer descriptionNot statedDeepNo depth word in one descriptionNot compared
Undertone65NeutralCoolSome differencefrom retailer shade descriptions
Finish & visual result25% of overall79
Finish100MatteMatteSameSame matte finish
Coverage100BuildableMediumCloseMedium coverage rather than buildable (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared40
Longevity40Not listed24-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall84
Skin type84Combination, normal, oilyCombination, dry, normal, oily, sensitiveBoth marketed for combination/​normal/​oily skin
Overall match 78/100Shade match 88/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Charlotte Tilbury Airbrush Flawless Foundation in 13 Cool.

Same or better

  • Near-identical swatch colour
  • Same matte finish
  • Medium rather than buildable coverage
  • Claims a skin-like finish
  • Claims a blurring effect
  • Claims 24-hour wear
  • Claims transfer resistance
  • Claims colour stability
  • Claims a lightweight feel

Different

  • Slightly cooler undertone

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseNo ingredient listWater-based, high silicone
FragranceNo ingredient listNot listed
Drying alcoholNo ingredient listListed (alcohol)
SPFNot listedNot listed
Overlap
View full match

Why the closest overall alternative works

L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer in 325 Tan Warm, against NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation in 21 Neutral Tan. Every attribute compared, with its share of the score.

ComparedYour shade21 Neutral TanClosest overall alternative325 Tan WarmScore
Shade match55% of overall87
Colour93#c17b4f#bc7649Very close colourColour difference 1.8 (0 is identical)
Depth96TanTanSameDepth difference: 2.7
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone65NeutralWarmSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared86
Finish100MatteMatteSameSame matte finish
Coverage100BuildableMediumCloseMedium coverage rather than buildable (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared40
Longevity40Not listed48-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall84
Skin type84Combination, normal, oilyCombination, dry, normal, oily, sensitiveBoth marketed for combination/​normal/​oily skin
Overall match 79/100Shade match 87/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer in 325 Tan Warm.

Same or better

  • Very close colour
  • Same matte finish
  • Medium rather than buildable coverage
  • Claims a skin-like finish
  • Claims 48-hour wear
  • Claims transfer resistance
  • Claims not settling into lines
  • Claims a lightweight feel

Different

  • Slightly warmer undertone

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseNo ingredient listSilicone-based, high silicone
FragranceNo ingredient listNot listed
Drying alcoholNo ingredient listListed (alcohol denat.)
SPFNot listedNot listed
Overlap
View full match

Where to buy

Closest shade match

Charlotte Tilbury Airbrush Flawless Foundation 13 Cool

Best price
$52SephoraSephora
Costs $37.01 more

Your shade $14.99 at Target

SephoraView at Sephora

Closest overall alternative

L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer 325 Tan Warm

Match price
$18.99Ulta BeautyUlta Beauty
Costs $4 more

Your shade $14.99 at Target · product price; shade not separately priced · lowest price $14.97 at Walmart

Ulta BeautyView at Ulta Beauty

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.