Make 'EM Wonder, 24H Soft Matte Foundation 22 Medium dupes and alternatives NYX Professional Makeup
4.5 (15,723)·Tan · Neutral · neutral golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
The closest shade to NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation 22 Medium (Tan · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
CoverGirl Clean Fresh Skin Milk Foundation in 610 Rich/Deep, against NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation in 22 Medium. Every attribute compared, with its share of the score.
ComparedYour shade22 MediumClosest shade match610 Rich/DeepHow they compareScore
Shade match55% of overall98
Colour60%96#b68159#b87f54Looks identicalColour difference 1.1 (0 is identical)
Depth15%99TanTanSameDepth difference: 0.4
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Overall match 75/100Shade match 98/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Kylie Cosmetics Skin Tint Blurring Elixir Foundation in 6.5WN, against NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation in 22 Medium. Every attribute compared, with its share of the score.
ComparedYour shade22 MediumClosest overall alternative6.5WNHow they compareScore
Shade match55% of overall97
Colour60%96#b68159#b5835fLooks identicalColour difference 1.3 (0 is identical)
Depth15%99TanMedium tanCloseDepth difference: 0.7
Retailer descriptionNot statedTanNo depth word in one descriptionNot compared
Finish35%56MatteNaturalSome differenceNatural finish rather than matte
Coverage30%80BuildableLightCloseLight coverage rather than buildable (buildable: one step of tolerance)
Skin-like finish20%40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring15%40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared40
Longevity30%40Not listed12-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall67
Skin type100%67Combination, normal, oilyCombination, normalBoth marketed for combination/normal skin
Overall match 77/100Shade match 97/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Target
Ulta Beauty(product price)Costs $6.02 more
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