Beautler.Your beauty butler

Make 'EM Wonder, 24H Soft Matte Foundation 22 Medium dupes and alternatives NYX Professional Makeup

Tan · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 3 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free, applied. RemoveNo drying alcohol4Vegan0Cruelty-free0Oil-free0With SPF1Mineral0

Avoid an ingredient

Sort

5 of 33

Only showing matches with full coverage, in liquid form, fragrance-free.

  • 4 matches have no formulation listed and are not shown.
  • 1 match has no ingredient list listed and is not shown.

Closest shade matchClosest overall alternative: KimChi Chic Beauty A Really Good Foundation 117M

The equivalent shade and the most similar foundation overall.

Your shade
NYX Professional Makeup
22 MediumChange shade
Depth and undertone: Tan · Neutral · neutral golden
Finish and coverage: Matte · Buildable coverage
The match
KimChi Chic Beauty
117M
Depth and undertone: Medium tan · Neutral
Finish and coverage: Natural matte · Full coverage
Overall match
82out of 100
Shade (Shade match)
94
Finish (Finish & visual result)
79
Wear (Wear & performance)
40
Skin (Skin suitability)
90
Shade match
94out of 100
Colour
97
Depth
98
Undertone
85
Medium confidence· Digital matchWhy it matches
Match price
$29Ulta BeautyUlta Beauty
Costs $14.03 more

Your shade $14.97 at Walmart · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    NC45.5
    Shade match 90
    $39SephoraSephoraCosts $24.03 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Same matte finish

    Differences: Full rather than buildable coverageNot marketed for combination skin

    Score details
    Shade match
    90
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    67

    Very close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Full rather than buildable coverage · Not marketed for combination skin

    Retailer shade note: deep with golden undertones

    Medium confidence· Digital match

    View match
  2. #3 · Anastasia Beverly Hills

    Impeccable Blurring Second-Skin Matte Foundation

    5WP
    Shade match 94
    $49SephoraSephoraCosts $34.03 more

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same matte finish

    Differences: Full rather than buildable coverage

    Score details
    Shade match
    94
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    100

    Looks identical · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Full rather than buildable coverage

    Retailer shade note: tan skin with warm peach undertones

    Medium confidence· Digital match

    View match
  3. #4 · KimChi Chic Beauty

    A Really Good Foundation

    119M
    Shade match 92
    $29Ulta BeautyUlta Beauty(product price)Costs $14.03 more

    Matches: Very close colourSame neutral undertoneClaims long-wearing

    Differences: Natural matte rather than matte finishFull rather than buildable coverage

    Score details
    Shade match
    92
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    90

    Very close colour · Natural matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Natural matte rather than matte finish · Full rather than buildable coverage

    Retailer shade note: Medium/Tan with Neutral Undertones

    Medium confidence· Digital match

    View match
  4. #5 · KimChi Chic Beauty

    A Really Good Foundation

    122MD
    Shade match 91
    $29Ulta BeautyUlta Beauty(product price)Costs $14.03 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Claims long-wearing

    Differences: Natural matte rather than matte finishFull rather than buildable coverage

    Score details
    Shade match
    91
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    90

    Very close colour · Natural matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Natural matte rather than matte finish · Full rather than buildable coverage

    Retailer shade note: Medium/Tan with Warm Yellow Undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation 22 Medium (Tan · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Rare Beauty Liquid Touch Brightening Concealer

    410N

    Rare Beauty Liquid Touch Brightening Concealer, shade 410N

    • Very close colour
    • Medium tan · Neutral · neutral golden undertone

    $24

    SephoraView at Sephora
  2. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    35.5 Rich

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 35.5 Rich

    • Looks identical
    • Tan · Warm undertone

    $30

    SephoraView at Sephora
  3. Clinique Even Better All-Over Concealer + Eraser

    WN 118 Amber

    Clinique Even Better All-Over Concealer + Eraser, shade WN 118 Amber

    • Very close colour
    • Tan · Neutral · neutral golden undertone

    $22

    SephoraView at Sephora
  4. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    5N

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 5N

    • Very close colour
    • Tan · Neutral · neutral golden undertone

    $38

    SephoraView at Sephora
  5. Milk Makeup Future Fluid Longwear Hydrating Concealer

    15NW

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 15NW

    • Very close colour
    • Medium tan · Neutral · neutral golden undertone

    $30

    Ulta BeautyView at Ulta Beauty
  6. NARS Radiant Creamy Concealer

    Amande

    NARS Radiant Creamy Concealer, shade Amande

    • Very close colour
    • Medium tan · Neutral undertone

    $36

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

KimChi Chic Beauty A Really Good Foundation in 117M, against NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation in 22 Medium. Every attribute compared, with its share of the score.

ComparedYour shade22 MediumClosest match117MScore
Shade match55% of overall94
Colour97#b68159#b88359Looks identicalColour difference 0.9 (0 is identical)
Depth98TanMedium tanCloseDepth difference: 1.1
Retailer descriptionNot statedMediumNo depth word in one descriptionNot compared
Undertone85Neutral · neutral goldenNeutralClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared79
Finish78MatteNatural matteCloseNatural matte finish rather than matte
Coverage80BuildableFullCloseFull coverage rather than buildable (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared40
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall90
Skin type90Combination, normal, oilyDry, normal, combination, oilyBoth marketed for combination/​normal/​oily skin
Overall match 82/100Shade match 94/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To KimChi Chic Beauty A Really Good Foundation in 117M.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Natural matte finish instead of matte
  • Full rather than buildable coverage
  • Claims long-wearing
  • Claims not settling into lines
  • Claims a lightweight feel

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseNo ingredient listWater-based, high silicone
FragranceNo ingredient listNot listed
Drying alcoholNo ingredient listNot listed
SPFNot listedNot listed
Overlap
View full match

Where to buy 117M

Match price
$29Ulta BeautyUlta Beauty
Costs $14.03 more

Your shade $14.97 at Walmart · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.