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Make 'EM Wonder, 24H Soft Matte Foundation 31 Maple dupes and alternatives NYX Professional Makeup

Deep tan · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free3No drying alcohol3Vegan2Cruelty-free2Oil-free0With SPF0Mineral0

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Only showing matches made for dry skin, with full coverage, without talc or alcohol denat.

Closest shade match: Youthforia DATE NIGHT Skin Tint Serum Foundation 425

The equivalent shade: scored on colour, depth and undertone only.

Your shade
NYX Professional Makeup
31 MapleChange shade
Depth and undertone: Deep tan · Neutral
Finish and coverage: Matte · Buildable coverage
The match
Youthforia
425
Depth and undertone: Deep tan · Neutral
Finish and coverage: Natural · Full coverage
Shade match
95out of 100
Colour
93
Depth
97
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$48Ulta BeautyUlta Beauty
Costs $36.89 more

Your shade $11.11 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation F13.5N

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
NYX Professional Makeup
31 MapleChange shade
Depth and undertone: Deep tan · Neutral
Finish and coverage: Matte · Buildable coverage
The match
Revolution Beauty
F13.5N
Depth and undertone: Deep tan · Neutral
Finish and coverage: Matte · Full coverage
Overall match
84out of 100
Shade (Shade match)
90
Finish (Finish & visual result)
91
Wear (Wear & performance)
50
Skin (Skin suitability)
84
Medium confidence· Digital matchWhy it matches
Match price
$8Ulta BeautyUlta Beauty
$3.11 less (28%)

Your shade $11.11 at Walmart · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · PÜR

    4-in-1 Love Your Selfie Longwear Foundation & Concealer

    DN7 Cocoa
    Shade match 90
    $40Ulta BeautyUlta Beauty(product price)Costs $28.89 more

    Matches: Same neutral undertoneSame matte finishClaims a skin-like finish

    Differences: Full rather than buildable coverage

    Score details
    Shade match
    90
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    84

    Close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Full rather than buildable coverage

    Retailer shade note: dark brown skin w/ neutral undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation 31 Maple (Deep tan · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. NARS Soft Matte Complete Concealer

    Café

    NARS Soft Matte Complete Concealer, shade Café

    • Very close colour
    • Deep tan · Neutral undertone

    $36

    SephoraView at Sephora
  2. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    14.5 Deep

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 14.5 Deep

    • Very close colour
    • Deep tan · Neutral · neutral golden undertone

    $36

    SephoraView at Sephora
  3. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    147.5

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 147.5

    • Close colour
    • Deep tan · Neutral undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  4. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    6N

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 6N

    • Close colour
    • Deep tan · Neutral undertone

    $38

    SephoraView at Sephora
  5. L'Oréal Paris True Match Radiant Serum Concealer

    N9

    L'Oréal Paris True Match Radiant Serum Concealer, shade N9

    • Close colour
    • Deep tan · Neutral undertone

    $16.99

    Ulta BeautyView at Ulta Beauty
  6. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Butterscotch 7.5 Golden

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Butterscotch 7.5 Golden

    • Looks identical
    • Deep tan · Warm · golden undertone

    $31

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Youthforia DATE NIGHT Skin Tint Serum Foundation in 425, against NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation in 31 Maple. Every attribute compared, with its share of the score.

ComparedYour shade31 MapleClosest shade match425Score
Shade match55% of overall95
Colour93#a75f3b#a75a32Very close colourColour difference 1.9 (0 is identical)
Depth97Deep tanDeep tanSameDepth difference: 1.8
Retailer descriptionNot statedMedium tanNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared67
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage80BuildableFullCloseFull coverage rather than buildable (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared40
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall84
Skin type84Combination, normal, oilyCombination, dry, normal, oily, sensitiveBoth marketed for combination/​normal/​oily skin
Overall match 79/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Youthforia DATE NIGHT Skin Tint Serum Foundation in 425.

Same or better

  • Very close colour
  • Same neutral undertone
  • Full rather than buildable coverage
  • Claims long-wearing
  • Claims not settling into lines
  • Claims a lightweight feel

Different

  • Natural finish instead of matte

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseNo ingredient listno silicone
FragranceNo ingredient listNot listed
Drying alcoholNo ingredient listNot listed
SPFNot listedNot listed
Overlap
View full match

Why the closest overall alternative works

Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation in F13.5N, against NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation in 31 Maple. Every attribute compared, with its share of the score.

ComparedYour shade31 MapleClosest overall alternativeF13.5NScore
Shade match55% of overall90
Colour84#a75f3b#a4663fClose colourColour difference 3.1 (0 is identical)
Depth97Deep tanDeep tanSameDepth difference: 1.8
Retailer descriptionNot statedDeepNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared91
Finish100MatteMatteSameSame matte finish
Coverage80BuildableFullCloseFull coverage rather than buildable (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · none of 5 comparable50
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Combination, normal, oilyCombination, dry, normal, oily, sensitiveBoth marketed for combination/​normal/​oily skin
Overall match 84/100Shade match 90/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation in F13.5N.

Same or better

  • $3.11 less
  • Same neutral undertone
  • Same matte finish
  • Full rather than buildable coverage

Different

  • Small colour difference on the swatch

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseNo ingredient listSilicone-based, high silicone
FragranceNo ingredient listNot listed
Drying alcoholNo ingredient listNot listed
SPFNot listedNot listed
Overlap
View full match

Where to buy

Closest shade match

Youthforia DATE NIGHT Skin Tint Serum Foundation 425

Best price
$48Ulta BeautyUlta Beauty
Costs $36.89 more

Your shade $11.11 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation F13.5N

Match price
$8Ulta BeautyUlta Beauty
$3.11 less (28%)

Your shade $11.11 at Walmart · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.