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Make 'EM Wonder, 24H Soft Matte Foundation 35 Soft Mocha dupes and alternatives NYX Professional Makeup

Deep · Neutral · neutral pink undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free3No drying alcohol4Vegan1Cruelty-free1Oil-free0With SPF0Mineral1

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Only showing matches with medium coverage, without silicones.

Closest shade match: Saie Glowy Super Skin Tint Foundation 30

The equivalent shade: scored on colour, depth and undertone only.

Your shade
NYX Professional Makeup
35 Soft MochaChange shade
Depth and undertone: Deep · Neutral · neutral pink
Finish and coverage: Matte · Buildable coverage
The match
Saie
30
Depth and undertone: Deep · Cool
Finish and coverage: Natural · Medium coverage
Shade match
88out of 100
Colour
86
Depth
98
Undertone
85
Medium confidence· Digital matchWhy it matches
Best price
$40SephoraSephora
Costs $31.02 more

Your shade $8.98 at Walmart

SephoraView at Sephora

Closest overall alternative: Lancôme Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation 550 Suede (C)

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
NYX Professional Makeup
35 Soft MochaChange shade
Depth and undertone: Deep · Neutral · neutral pink
Finish and coverage: Matte · Buildable coverage
The match
Lancôme
550 Suede (C)
Depth and undertone: Very deep
Finish and coverage: Matte · Medium coverage
Overall match
78out of 100
Shade (Shade match)
82
Finish (Finish & visual result)
89
Wear (Wear & performance)
40
Skin (Skin suitability)
84
Medium confidence· Digital matchWhy it matches
Match price
$53Ulta BeautyUlta Beauty
Costs $44.02 more

Your shade $8.98 at Walmart · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Sephora Collection

    Best Skin Ever Liquid Foundation

    35P
    Shade match 84
    $24SephoraSephoraCosts $15.02 more

    Matches: Similar undertone (cool vs neutral)Claims long-wearingClaims transfer resistance

    Differences: Slightly deeperNatural rather than matte finishMedium rather than buildable coverage

    Score details
    Shade match
    84
    Finish & visual result
    76
    Wear & performance
    40
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly deeper · Natural rather than matte finish · Medium rather than buildable coverage · Not marketed for oily skin

    Retailer shade note: deep with pink undertones

    Medium confidence· Digital match

    View match
  2. #4 · about-face

    THE PERFORMER Skin-Focused Foundation

    D1NEUTRAL
    Shade match 84
    $25Ulta BeautyUlta Beauty(product price)Costs $16.02 more

    Matches: Same neutral undertoneClaims a skin-like finishClaims long-wearing

    Differences: Natural rather than matte finishMedium rather than buildable coverage

    Score details
    Shade match
    84
    Finish & visual result
    68
    Wear & performance
    40
    Skin suitability
    90

    Close colour · Natural · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Natural rather than matte finish · Medium rather than buildable coverage

    Retailer shade note: deep with neutral undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation 35 Soft Mocha (Deep · Neutral · neutral pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Dark/Deep 5.5C

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Dark/Deep 5.5C

    • Very close colour
    • Deep · Cool · pink undertone

    $31

    Ulta BeautyView at Ulta Beauty
  2. Tarte Shape Tape Full Coverage Matte Concealer

    57N rich

    Tarte Shape Tape Full Coverage Matte Concealer, shade 57N rich

    • Very close colour
    • Deep · Cool undertone

    $32

    SephoraView at Sephora
  3. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    6C1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 6C1

    • Close colour
    • Deep · Cool undertone

    $34

    SephoraView at Sephora
  4. Milk Makeup Future Fluid Longwear Hydrating Concealer

    24N

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 24N

    • Close colour
    • Deep · Neutral undertone

    $30

    Ulta BeautyView at Ulta Beauty
  5. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW45

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW45

    • Close colour
    • Deep · Cool undertone

    $30

    SephoraView at Sephora
  6. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Hazelnut 8.1 Neutral

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Hazelnut 8.1 Neutral

    • Close colour
    • Deep · Neutral undertone

    $31

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Saie Glowy Super Skin Tint Foundation in 30, against NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation in 35 Soft Mocha. Every attribute compared, with its share of the score.

ComparedYour shade35 Soft MochaClosest shade match30Score
Shade match55% of overall88
Colour86#8f4221#8a492dVery close colourColour difference 2.9 (0 is identical)
Depth98DeepDeepSameDepth difference: 1.3
Retailer descriptionNot statedDeepNo depth word in one descriptionNot compared
Undertone85Neutral · neutral pinkCoolClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared68
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage100BuildableMediumCloseMedium coverage rather than buildable (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 1 of 5 compared40
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall56
Skin type56Combination, normal, oilyNormal, dry, combination, sensitiveBoth marketed for combination/​normal skin
Overall match 74/100Shade match 88/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Saie Glowy Super Skin Tint Foundation in 30.

Same or better

  • Very close colour
  • Similar undertone (cool vs neutral)
  • Medium rather than buildable coverage
  • Claims a skin-like finish
  • Claims a lightweight feel

Different

  • Natural finish instead of matte
  • Not marketed for oily skin

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseNo ingredient listno silicone
FragranceNo ingredient listNot listed
Drying alcoholNo ingredient listNot listed
SPFNot listedNot listed
Overlap
View full match

Why the closest overall alternative works

Lancôme Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation in 550 Suede (C), against NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation in 35 Soft Mocha. Every attribute compared, with its share of the score.

ComparedYour shade35 Soft MochaClosest overall alternative550 Suede (C)Score
Shade match55% of overall82
Colour85#8f4221#823e21Very close colourColour difference 3.0 (0 is identical)
Depth91DeepVery deepCloseDepth difference: 4.2
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone70Neutral · neutral pinkUnknownSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared89
Finish100MatteMatteSameSame matte finish
Coverage100BuildableMediumCloseMedium coverage rather than buildable (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared40
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall84
Skin type84Combination, normal, oilyNormal, dry, combination, oily, sensitiveBoth marketed for combination/​normal/​oily skin
Overall match 78/100Shade match 82/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Lancôme Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation in 550 Suede (C).

Same or better

  • Very close colour
  • Same matte finish
  • Medium rather than buildable coverage
  • Claims a blurring effect
  • Claims long-wearing
  • Claims not settling into lines
  • Claims a lightweight feel

Different

  • Runs slightly deeper

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseNo ingredient listPowder-based, no silicone
FragranceNo ingredient listListed (linalool)
Drying alcoholNo ingredient listNot listed
SPFNot listedNot listed
Overlap
View full match

Where to buy

Closest shade match

Saie Glowy Super Skin Tint Foundation 30

Best price
$40SephoraSephora
Costs $31.02 more

Your shade $8.98 at Walmart

SephoraView at Sephora

Closest overall alternative

Lancôme Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation 550 Suede (C)

Match price
$53Ulta BeautyUlta Beauty
Costs $44.02 more

Your shade $8.98 at Walmart · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.