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Make 'EM Wonder, 24H Soft Matte Foundation 35 Soft Mocha dupes and alternatives NYX Professional Makeup

Deep · Neutral · neutral pink undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free5No drying alcohol5Vegan2Cruelty-free2Oil-free0With SPF1Mineral1

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Only showing matches without talc or silicones.

Closest shade matchClosest overall alternative: Youthforia DATE NIGHT Skin Tint Serum Foundation 450

The equivalent shade and the most similar foundation overall.

Your shade
NYX Professional Makeup
35 Soft MochaChange shade
Depth and undertone: Deep · Neutral · neutral pink
Finish and coverage: Matte · Buildable coverage
The match
Youthforia
450
Depth and undertone: Deep · Neutral
Finish and coverage: Natural · Full coverage
Overall match
78out of 100
Shade (Shade match)
92
Finish (Finish & visual result)
67
Wear (Wear & performance)
40
Skin (Skin suitability)
84
Shade match
92out of 100
Colour
94
Depth
96
Undertone
85
Medium confidence· Digital matchWhy it matches
Best price
$48Ulta BeautyUlta Beauty
Costs $39.02 more

Your shade $8.98 at Walmart

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Sephora Collection

    Best Skin Ever Liquid Foundation

    35P
    Shade match 84
    $24SephoraSephoraCosts $15.02 more

    Matches: Similar undertone (cool vs neutral)Claims long-wearingClaims transfer resistance

    Differences: Slightly deeperNatural rather than matte finishMedium rather than buildable coverage

    Score details
    Shade match
    84
    Finish & visual result
    76
    Wear & performance
    40
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly deeper · Natural rather than matte finish · Medium rather than buildable coverage · Not marketed for oily skin

    Retailer shade note: deep with pink undertones

    Medium confidence· Digital match

    View match
  2. #3 · Saie

    Glowy Super Skin Tint Foundation

    30
    Shade match 88
    $40SephoraSephoraCosts $31.02 more

    Matches: Very close colourSimilar undertone (cool vs neutral)Claims a skin-like finish

    Differences: Natural rather than matte finishMedium rather than buildable coverageNot marketed for oily skin

    Score details
    Shade match
    88
    Finish & visual result
    68
    Wear & performance
    40
    Skin suitability
    56

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Natural rather than matte finish · Medium rather than buildable coverage · Not marketed for oily skin

    Retailer shade note: deep skin tones with cool undertones

    Medium confidence· Digital match

    View match
  3. #4 · about-face

    THE PERFORMER Skin-Focused Foundation

    D1NEUTRAL
    Shade match 84
    $25Ulta BeautyUlta Beauty(product price)Costs $16.02 more

    Matches: Same neutral undertoneClaims a skin-like finishClaims long-wearing

    Differences: Natural rather than matte finishMedium rather than buildable coverage

    Score details
    Shade match
    84
    Finish & visual result
    68
    Wear & performance
    40
    Skin suitability
    90

    Close colour · Natural · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Natural rather than matte finish · Medium rather than buildable coverage

    Retailer shade note: deep with neutral undertones

    Medium confidence· Digital match

    View match
  4. #5 · ILIA

    Super Serum Skin Tint SPF 40

    Miho ST17
    Shade match 91
    $48SephoraSephoraCosts $39.02 more

    Matches: Very close colourSame neutral undertoneClaims a blurring effect

    Differences: Radiant rather than matte finishLight rather than buildable coverageNot marketed for combination/oily skin

    Score details
    Shade match
    91
    Finish & visual result
    43
    Wear & performance
    50
    Skin suitability
    28

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Radiant rather than matte finish · Light rather than buildable coverage · Not marketed for combination/oily skin

    Retailer shade note: Very deep with neutral cool undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation 35 Soft Mocha (Deep · Neutral · neutral pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Dark/Deep 5.5C

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Dark/Deep 5.5C

    • Very close colour
    • Deep · Cool · pink undertone

    $31

    Ulta BeautyView at Ulta Beauty
  2. Tarte Shape Tape Full Coverage Matte Concealer

    57N rich

    Tarte Shape Tape Full Coverage Matte Concealer, shade 57N rich

    • Very close colour
    • Deep · Cool undertone

    $32

    SephoraView at Sephora
  3. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    6C1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 6C1

    • Close colour
    • Deep · Cool undertone

    $34

    SephoraView at Sephora
  4. Milk Makeup Future Fluid Longwear Hydrating Concealer

    24N

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 24N

    • Close colour
    • Deep · Neutral undertone

    $30

    Ulta BeautyView at Ulta Beauty
  5. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW45

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW45

    • Close colour
    • Deep · Cool undertone

    $30

    SephoraView at Sephora
  6. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Hazelnut 8.1 Neutral

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Hazelnut 8.1 Neutral

    • Close colour
    • Deep · Neutral undertone

    $31

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Youthforia DATE NIGHT Skin Tint Serum Foundation in 450, against NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation in 35 Soft Mocha. Every attribute compared, with its share of the score.

ComparedYour shade35 Soft MochaClosest match450Score
Shade match55% of overall92
Colour94#8f4221#88401eVery close colourColour difference 1.7 (0 is identical)
Depth96DeepDeepSameDepth difference: 2.3
Retailer descriptionNot statedDeepNo depth word in one descriptionNot compared
Undertone85Neutral · neutral pinkNeutralClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared67
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage80BuildableFullCloseFull coverage rather than buildable (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared40
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall84
Skin type84Combination, normal, oilyCombination, dry, normal, oily, sensitiveBoth marketed for combination/​normal/​oily skin
Overall match 78/100Shade match 92/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Youthforia DATE NIGHT Skin Tint Serum Foundation in 450.

Same or better

  • Very close colour
  • Same neutral undertone
  • Full rather than buildable coverage
  • Claims long-wearing
  • Claims not settling into lines
  • Claims a lightweight feel

Different

  • Natural finish instead of matte

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseNo ingredient listno silicone
FragranceNo ingredient listNot listed
Drying alcoholNo ingredient listNot listed
SPFNot listedNot listed
Overlap
View full match

Where to buy 450

Best price
$48Ulta BeautyUlta Beauty
Costs $39.02 more

Your shade $8.98 at Walmart

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.