Deep · Neutral · neutral pink undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Preferences
Avoid an ingredient
10 of 31 matches
Only showing matches with medium coverage, fragrance-free.
The equivalent shade and the most similar foundation overall.
SephoraYour shade $8.98 at Walmart
Too Faced Born This Way Soft Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at Sephora
Ulta Beautyfrom $48 · product priceView at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta BeautyCosts $10.01 moreMatches: Similar undertone (cool vs neutral)Same matte finishClaims a skin-like finish
Differences: Medium rather than buildable coverage
Close colour · Matte · Medium coverage
Ingredients (not scored): no ingredient list for one product
Differences: Medium rather than buildable coverage
Medium confidence· Digital match
L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer
Every store that sells this shade · prices as last checked
SephoraCosts $39.02 moreMatches: Very close colourSame matte finishClaims a skin-like finish
Differences: Slightly warmer undertoneMedium rather than buildable coverage
Very close colour · Matte · Medium coverage
Ingredients (not scored): no ingredient list for one product
Differences: Slightly warmer undertone · Medium rather than buildable coverage
Retailer shade note: richest tan with golden undertones
Medium confidence· Digital match
Too Faced Born This Way Soft Matte Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty(product price)Costs $7.02 moreMatches: Same neutral undertoneSame matte finishClaims a skin-like finish
Differences: Medium rather than buildable coverage
Close colour · Matte · Medium coverage
Ingredients (not scored): no ingredient list for one product
Differences: Medium rather than buildable coverage
Medium confidence· Digital match
Ulta Beauty Collection Complexion Crush Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16 · product priceView at Ulta BeautySephoraCosts $43.02 moreMatches: Same neutral undertoneSame matte finishClaims a skin-like finish
Differences: Medium rather than buildable coverage
Close colour · Matte · Medium coverage
Ingredients (not scored): no ingredient list for one product
Differences: Medium rather than buildable coverage
Retailer shade note: deep with neutral undertones
Medium confidence· Digital match
Charlotte Tilbury Airbrush Flawless Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beautyfrom $52 · product priceView at Ulta Beauty
AmazonSee price at AmazonView at AmazonSephoraCosts $43.02 moreMatches: Similar undertone (cool vs neutral)Same matte finishClaims a skin-like finish
Differences: Medium rather than buildable coverage
Close colour · Matte · Medium coverage
Ingredients (not scored): no ingredient list for one product
Differences: Medium rather than buildable coverage
Retailer shade note: deep with cool undertones
Medium confidence· Digital match
Charlotte Tilbury Airbrush Flawless Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beautyfrom $52 · product priceView at Ulta BeautyAmazonSee price at AmazonView at AmazonSephoraCosts $15.02 moreMatches: Similar undertone (cool vs neutral)Claims long-wearingClaims transfer resistance
Differences: Slightly deeperNatural rather than matte finishMedium rather than buildable coverage
Close colour · Natural · Medium coverage
Ingredients (not scored): no ingredient list for one product
Differences: Slightly deeper · Natural rather than matte finish · Medium rather than buildable coverage · Not marketed for oily skin
Retailer shade note: deep with pink undertones
Medium confidence· Digital match
Sephora Collection Best Skin Ever Liquid Foundation
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraUlta Beauty(product price)Costs $7.02 moreMatches: Similar undertone (cool vs neutral)Claims a blurring effect
Differences: Slightly deeperNatural rather than matte finishMedium rather than buildable coverage
Close colour · Natural · Medium coverage
Ingredients (not scored): no ingredient list for one product
Differences: Slightly deeper · Natural rather than matte finish · Medium rather than buildable coverage
Medium confidence· Digital match
Ulta Beauty Collection Moisturizing Complexion Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16 · product priceView at Ulta BeautySephoraCosts $31.02 moreMatches: Very close colourSimilar undertone (cool vs neutral)Claims a skin-like finish
Differences: Natural rather than matte finishMedium rather than buildable coverageNot marketed for oily skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): no ingredient list for one product
Differences: Natural rather than matte finish · Medium rather than buildable coverage · Not marketed for oily skin
Retailer shade note: deep skin tones with cool undertones
Medium confidence· Digital match
Saie Glowy Super Skin Tint Foundation
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraUlta Beauty(product price)Costs $16.02 moreMatches: Same neutral undertoneClaims a skin-like finishClaims long-wearing
Differences: Natural rather than matte finishMedium rather than buildable coverage
Close colour · Natural · Medium coverage
Ingredients (not scored): no ingredient list for one product
Differences: Natural rather than matte finish · Medium rather than buildable coverage
Retailer shade note: deep with neutral undertones
Medium confidence· Digital match
about-face THE PERFORMER Skin-Focused Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautyThe closest shade to NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation 35 Soft Mocha (Deep · Neutral · neutral pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Dark/Deep 5.5C
$31
57N rich
$32
6C1
$34
24N
$30
NW45
$30
Hazelnut 8.1 Neutral
$31
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Too Faced Born This Way Soft Matte Foundation in Maple, against NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation in 35 Soft Mocha. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Too Faced Born This Way Soft Matte Foundation in Maple.
No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.
SephoraYour shade $8.98 at Walmart
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
