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Make 'EM Wonder, 24H Soft Matte Foundation 36 Warm Rich dupes and alternatives NYX Professional Makeup

Deep · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free0No drying alcohol1Vegan0Cruelty-free0Oil-free0With SPF0Mineral0

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Only showing matches with full coverage, in liquid form.

  • 12 matches have no formulation listed and are not shown.

Closest shade matchClosest overall alternative: Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation 530O

The equivalent shade and the most similar foundation overall.

Your shade
NYX Professional Makeup
36 Warm RichChange shade
Depth and undertone: Deep · Warm
Finish and coverage: Matte · Buildable coverage
The match
Gucci
530O
Depth and undertone: Deep · Olive
Finish and coverage: Matte · Full coverage
Overall match
83out of 100
Shade (Shade match)
89
Finish (Finish & visual result)
91
Wear (Wear & performance)
40
Skin (Skin suitability)
100
Shade match
89out of 100
Colour
97
Depth
97
Undertone
65
Medium confidence· Digital matchWhy it matches
Best price
$69SephoraSephora
Costs $54.03 more

Your shade $14.97 at Walmart

SephoraView at Sephora

Looking for a concealer in your shade?

The closest shade to NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation 36 Warm Rich (Deep · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    7W

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 7W

    • Very close colour
    • Very deep · Warm · golden undertone

    $38

    SephoraView at Sephora
  2. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Chai

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Chai

    • Very close colour
    • Very deep · Warm · golden undertone

    $36

    SephoraView at Sephora
  3. NARS Soft Matte Complete Concealer

    Cacao

    NARS Soft Matte Complete Concealer, shade Cacao

    • Very close colour
    • Deep · Warm undertone

    $36

    SephoraView at Sephora
  4. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    15.5 Deep

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 15.5 Deep

    • Very close colour
    • Deep · Neutral · neutral golden undertone

    $36

    SephoraView at Sephora
  5. L'Oréal Paris True Match Radiant Serum Concealer

    C7

    L'Oréal Paris True Match Radiant Serum Concealer, shade C7

    • Very close colour
    • Deep · Warm undertone

    $16.99

    Ulta BeautyView at Ulta Beauty
  6. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    6W1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 6W1

    • Close colour
    • Very deep · Warm undertone

    $34

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation in 530O, against NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation in 36 Warm Rich. Every attribute compared, with its share of the score.

ComparedYour shade36 Warm RichClosest match530OScore
Shade match55% of overall89
Colour97#794831#7d4a33Looks identicalColour difference 1.0 (0 is identical)
Depth97DeepDeepSameDepth difference: 1.6
Retailer descriptionNot statedDeepNo depth word in one descriptionNot compared
Undertone65WarmOliveSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared91
Finish100MatteMatteSameSame matte finish
Coverage80BuildableFullCloseFull coverage rather than buildable (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared40
Longevity40Not listed24-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall100
Skin type100Combination, normal, oilyNormal, combination, oilyBoth marketed for combination/​normal/​oily skin
Overall match 83/100Shade match 89/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation in 530O.

Same or better

  • Near-identical swatch colour
  • Same matte finish
  • Full rather than buildable coverage
  • Claims 24-hour wear
  • Claims transfer resistance
  • Claims a lightweight feel

Different

  • Olive rather than warm undertone

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseNo ingredient listWater-based, high silicone
FragranceNo ingredient listListed (fragrance)
Drying alcoholNo ingredient listNot listed
SPFNot listedNot listed
Overlap
View full match

Where to buy 530O

Best price
$69SephoraSephora
Costs $54.03 more

Your shade $14.97 at Walmart

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.