Make 'EM Wonder, 24H Soft Matte Foundation 39 Cocoa dupes and alternatives NYX Professional Makeup
Very deep · Neutral · neutral pink undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Filters, 4 applied
Coverage
- Light1
- Light to medium0
- Medium2
- Full0
- Buildable1
Formulation
- Liquid0
- Cream0
- Stick0
- Powder2
- Balm0
Preferences
SortSort byOverall match
2 of 33 matches
Only showing matches with medium coverage, cruelty-free, without talc or silicones.
- 18 matches have no cruelty-free claim listed and are not shown.
- 2 matches have no ingredient list listed and are not shown.
Closest shade match: bareMinerals ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15 Deepest Deep 30
The equivalent shade: scored on colour, depth and undertone only.
39 CocoaChange shade
- Fair Porcelain
- Fair
- Cool Porcelain
- Fair Ivory
- Light
- Light Ivory
- Golden Light
- Golden Caramel
- Golden
- Honey
- Deep Rich
- Deep Truffle
- Deep Ebony
- 15 Buff
- 32 Cappuccino
- 20 Classic Tan
- 39 Cocoacurrent shade
- 22 Medium
- 16 Natural Beige
- 29 Warm Pecan
- 36 Warm Rich
- 41 Warm Walnut
- 11 Classic Ivory
- 13 Light Sand
- 34 Mahogany
- 12 Natural
- 45 Rich Cocoa
- 27 True Caramel
- 17 Medium Olive
- 8 Vanilla
- 21 Neutral Tan
- 31 Maple
- 09 Light Nude
- 30 Light Nutmeg
- 33 Sienna
- 40 Walnut
- 42 Deep Walnut
- 44 Rich Espresso
- 01 Pale
- 10 Nude
- 14 True Beige
- 19 Warm Beige
- 25 Warm Honey
- 35 Soft Mocha
- CAPUCCINO 32
- Cinnamon
- Cool Porcelai
- Golden Carame
- Shade match
- 94out of 100
- Colour
- 96
- Depth
- 97
- Undertone
- 85
SephoraYour shade $14.97 at Walmart
Where to buy Deepest Deep 30
bareMinerals ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15
Every store that sells this shade · prices as last checked
Sephora$39.50View at Sephora
Ulta Beautyfrom $39.50 · product priceView at Ulta BeautyClosest overall alternative: Tarte Amazonian Clay Blurring Powder Foundation 59N Mahogany Neutral
The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
39 CocoaChange shade
- Fair Porcelain
- Fair
- Cool Porcelain
- Fair Ivory
- Light
- Light Ivory
- Golden Light
- Golden Caramel
- Golden
- Honey
- Deep Rich
- Deep Truffle
- Deep Ebony
- 15 Buff
- 32 Cappuccino
- 20 Classic Tan
- 39 Cocoacurrent shade
- 22 Medium
- 16 Natural Beige
- 29 Warm Pecan
- 36 Warm Rich
- 41 Warm Walnut
- 11 Classic Ivory
- 13 Light Sand
- 34 Mahogany
- 12 Natural
- 45 Rich Cocoa
- 27 True Caramel
- 17 Medium Olive
- 8 Vanilla
- 21 Neutral Tan
- 31 Maple
- 09 Light Nude
- 30 Light Nutmeg
- 33 Sienna
- 40 Walnut
- 42 Deep Walnut
- 44 Rich Espresso
- 01 Pale
- 10 Nude
- 14 True Beige
- 19 Warm Beige
- 25 Warm Honey
- 35 Soft Mocha
- CAPUCCINO 32
- Cinnamon
- Cool Porcelai
- Golden Carame
- Overall match
- 84out of 100
- Shade (Shade match)
- 92
- Finish (Finish & visual result)
- 89
- Wear (Wear & performance)
- 40
- Skin (Skin suitability)
- 100
SephoraYour shade $14.97 at Walmart
Where to buy 59N Mahogany Neutral
Tarte Amazonian Clay Blurring Powder Foundation
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraUlta Beautyfrom $40 · product priceView at Ulta Beauty
Macy's$40View at Macy'sLooking for a concealer in your shade?
The closest shade to NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation 39 Cocoa (Very deep · Neutral · neutral pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Closest concealers
550 Suede C
Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer, shade 550 Suede C
- Looks identical
- Very deep · Cool undertone
$32
60N mahogany
Tarte Shape Tape Full Coverage Matte Concealer, shade 60N mahogany
- Very close colour
- Very deep · Cool undertone
$32
Clove 11.4
Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Clove 11.4
- Very close colour
- Very deep · Neutral undertone
$39
9 Neutral
Dior Forever Skin Correct Full-Coverage Concealer, shade 9 Neutral
- Very close colour
- Very deep · Neutral undertone
$42
15
Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 15
- Very close colour
- Deep · Neutral undertone
$42
7C
Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 7C
- Very close colour
- Very deep · Cool undertone
$38
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
bareMinerals ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15 in Deepest Deep 30, against NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation in 39 Cocoa. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To bareMinerals ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15 in Deepest Deep 30.
Same or better
- Near-identical swatch colour
- Similar undertone (cool vs neutral)
- Medium rather than buildable coverage
- Claims a blurring effect
- Claims not settling into lines
- Claims a lightweight feel
- Adds SPF 15
Different
- Natural finish instead of matte
- Not marketed for oily skin
Ingredients (information only, not scored)
No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.
Why the closest overall alternative works
Tarte Amazonian Clay Blurring Powder Foundation in 59N Mahogany Neutral, against NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation in 39 Cocoa. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To Tarte Amazonian Clay Blurring Powder Foundation in 59N Mahogany Neutral.
Same or better
- Very close colour
- Similar undertone (cool vs neutral)
- Same matte finish
- Medium rather than buildable coverage
- Claims a blurring effect
- Claims long-wearing
Ingredients (information only, not scored)
No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.
Where to buy
Closest shade match
bareMinerals ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15 Deepest Deep 30
SephoraYour shade $14.97 at Walmart
Closest overall alternative
Tarte Amazonian Clay Blurring Powder Foundation 59N Mahogany Neutral
SephoraYour shade $14.97 at Walmart
How these matches are scored
33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.