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Make 'EM Wonder, 24H Soft Matte Foundation 39 Cocoa dupes and alternatives NYX Professional Makeup

Very deep · Neutral · neutral pink undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 3 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free3No drying alcohol3Vegan2Cruelty-free3Oil-free0With SPF0Mineral0

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3 of 33

Only showing matches with medium coverage, in stick form, without talc.

  • 7 matches have no formulation listed and are not shown.
  • 2 matches have no ingredient list listed and are not shown.

Closest shade matchClosest overall alternative: Essence Foundation Stick 300

The equivalent shade and the most similar foundation overall.

Your shade
NYX Professional Makeup
39 CocoaChange shade
Depth and undertone: Very deep · Neutral · neutral pink
Finish and coverage: Matte · Buildable coverage
The match
Essence
300
Depth and undertone: Very deep · Cool
Finish and coverage: Matte · Medium coverage
Overall match
86out of 100
Shade (Shade match)
90
Finish (Finish & visual result)
100
Wear (Wear & performance)
50
Skin (Skin suitability)
84
Shade match
90out of 100
Colour
92
Depth
93
Undertone
85
Medium confidence· Digital matchWhy it matches
Match price
$6.99Ulta BeautyUlta Beauty
$7.98 less (53%)

Your shade $14.97 at Walmart · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

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Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Essence

    Foundation Stick

    330
    Shade match 80
    $6.99Ulta BeautyUlta Beauty(product price)$7.98 less (53%)

    Matches: Very close colourSame matte finish

    Differences: Slightly warmer undertoneMedium rather than buildable coverage

    Score details
    Shade match
    80
    Finish & visual result
    100
    Wear & performance
    50
    Skin suitability
    84

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly warmer undertone · Medium rather than buildable coverage

    Retailer shade note: deep with golden undertones

    Medium confidence· Digital match

    View match
  2. #3 · Ulta Beauty Collection

    Moisturizing Complexion Stick

    Dark Cool
    Shade match 90
    $16Ulta BeautyUlta Beauty(product price)Costs $1.03 more

    Matches: Very close colourSimilar undertone (cool vs neutral)Claims a blurring effect

    Differences: Natural rather than matte finishMedium rather than buildable coverage

    Score details
    Shade match
    90
    Finish & visual result
    70
    Wear & performance
    50
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Natural rather than matte finish · Medium rather than buildable coverage

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation 39 Cocoa (Very deep · Neutral · neutral pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer

    550 Suede C

    Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer, shade 550 Suede C

    • Looks identical
    • Very deep · Cool undertone

    $32

    SephoraView at Sephora
  2. Tarte Shape Tape Full Coverage Matte Concealer

    60N mahogany

    Tarte Shape Tape Full Coverage Matte Concealer, shade 60N mahogany

    • Very close colour
    • Very deep · Cool undertone

    $32

    SephoraView at Sephora
  3. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Clove 11.4

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Clove 11.4

    • Very close colour
    • Very deep · Neutral undertone

    $39

    SephoraView at Sephora
  4. Dior Forever Skin Correct Full-Coverage Concealer

    9 Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 9 Neutral

    • Very close colour
    • Very deep · Neutral undertone

    $42

    SephoraView at Sephora
  5. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    15

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 15

    • Very close colour
    • Deep · Neutral undertone

    $42

    SephoraView at Sephora
  6. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    7C

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 7C

    • Very close colour
    • Very deep · Cool undertone

    $38

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Essence Foundation Stick in 300, against NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation in 39 Cocoa. Every attribute compared, with its share of the score.

ComparedYour shade39 CocoaClosest match300Score
Shade match55% of overall90
Colour92#6f4432#693e2cVery close colourColour difference 2.0 (0 is identical)
Depth93Very deepVery deepSameDepth difference: 3.6
Retailer descriptionNot statedDeepNo depth word in one descriptionNot compared
Undertone85Neutral · neutral pinkCoolClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared100
Finish100MatteMatteSameSame matte finish
Coverage100BuildableMediumCloseMedium coverage rather than buildable (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · none of 5 comparable50
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Combination, normal, oilyCombination, dry, normal, oily, sensitiveBoth marketed for combination/​normal/​oily skin
Overall match 86/100Shade match 90/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Essence Foundation Stick in 300.

Same or better

  • $7.98 less
  • Very close colour
  • Similar undertone (cool vs neutral)
  • Same matte finish
  • Medium rather than buildable coverage

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseNo ingredient listmoderate silicone
FragranceNo ingredient listNot listed
Drying alcoholNo ingredient listNot listed
SPFNot listedNot listed
Overlap
View full match

Where to buy 300

Match price
$6.99Ulta BeautyUlta Beauty
$7.98 less (53%)

Your shade $14.97 at Walmart · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.