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Make 'EM Wonder, 24H Soft Matte Foundation 40 Walnut dupes and alternatives NYX Professional Makeup

Rich deep · Neutral · neutral pink undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free10No drying alcohol6Vegan5Cruelty-free6Oil-free2With SPF1Mineral0

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11 of 30

Only showing matches made for sensitive skin, without talc.

  • 1 match has no ingredient list listed and is not shown.

Closest shade match: Lancôme Teint Idole Ultra Wear Natural Matte Foundation 555C

The equivalent shade: scored on colour, depth and undertone only.

Your shade
NYX Professional Makeup
40 WalnutChange shade
Depth and undertone: Rich deep · Neutral · neutral pink
Finish and coverage: Matte · Buildable coverage
The match
Lancôme
555C
Depth and undertone: Rich deep · Cool
Finish and coverage: Matte · Full coverage
Shade match
93out of 100
Colour
95
Depth
100
Undertone
85
Medium confidence· Digital matchWhy it matches
Best price
$53SephoraSephora
Costs $46.17 more

Your shade $6.83 at Walmart

SephoraView at Sephora

Closest overall alternative: Rare Beauty True to Myself Natural Matte Longwear Foundation 48 Deep Cool

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
NYX Professional Makeup
40 WalnutChange shade
Depth and undertone: Rich deep · Neutral · neutral pink
Finish and coverage: Matte · Buildable coverage
The match
Rare Beauty
48 Deep Cool
Depth and undertone: Rich deep · Cool · blue
Finish and coverage: Matte · Medium coverage
Overall match
81out of 100
Shade (Shade match)
91
Finish (Finish & visual result)
79
Wear (Wear & performance)
40
Skin (Skin suitability)
90
Medium confidence· Digital matchWhy it matches
Best price
$38SephoraSephora
Costs $31.17 more

Your shade $6.83 at Walmart

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Revolution Beauty

    Conceal & Define Soft Matte Full Coverage Foundation

    F19NW
    Shade match 83
    $8Ulta BeautyUlta Beauty(product price)Costs $1.17 more

    Matches: Very close colourSame matte finish

    Differences: Olive rather than neutral undertoneFull rather than buildable coverage

    Score details
    Shade match
    83
    Finish & visual result
    91
    Wear & performance
    50
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Olive rather than neutral undertone · Full rather than buildable coverage

    Retailer shade note: dark or deep skin tones with an olive undertone

    Medium confidence· Digital match

    View match
  2. #4 · Hourglass

    Ambient Soft Glow Foundation

    16.5
    Shade match 93
    $60SephoraSephoraCosts $53.17 more

    Matches: Very close colourSame neutral undertoneClaims a blurring effect

    Differences: Natural rather than matte finishMedium rather than buildable coverage

    Score details
    Shade match
    93
    Finish & visual result
    70
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Natural rather than matte finish · Medium rather than buildable coverage

    Retailer shade note: very deep with neutral undertones

    Medium confidence· Digital match

    View match
  3. #5 · Youthforia

    DATE NIGHT Skin Tint Serum Foundation

    570
    Shade match 92
    $48Ulta BeautyUlta BeautyCosts $41.17 more

    Matches: Very close colourSame neutral undertoneClaims long-wearing

    Differences: Natural rather than matte finishFull rather than buildable coverage

    Score details
    Shade match
    92
    Finish & visual result
    67
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Natural · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Natural rather than matte finish · Full rather than buildable coverage

    Retailer shade note: Deep - Neutral

    Medium confidence· Digital match

    View match
  4. #6 · bareMinerals

    BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20

    Deep 65 Neutral
    Shade match 86
    $45Ulta BeautyUlta BeautyCosts $38.17 more

    Matches: Same neutral undertoneSame matte finishClaims a skin-like finish

    Differences: Full rather than buildable coverage

    Score details
    Shade match
    86
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    84

    Close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Full rather than buildable coverage

    Retailer shade note: for extra deep neutral skin with a peach hue

    Medium confidence· Digital match

    View match
  5. #7 · TIRTIR

    Mask Fit AI Filter Cushion

    51N FUDGE
    Shade match 88
    $25Ulta BeautyUlta Beauty(product price)Costs $18.17 more

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Full rather than buildable coverage

    Score details
    Shade match
    88
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Full rather than buildable coverage

    Retailer shade note: deep with neutral undertone

    Medium confidence· Digital match

    View match
  6. #8 · PÜR

    4-in-1 Love Your Selfie Longwear Foundation & Concealer

    DPP4 Coffee
    Shade match 84
    $40Ulta BeautyUlta Beauty(product price)Costs $33.17 more

    Matches: Similar undertone (cool vs neutral)Same matte finishClaims a skin-like finish

    Differences: Full rather than buildable coverage

    Score details
    Shade match
    84
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    84

    Close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Full rather than buildable coverage

    Retailer shade note: deep brown with pink undertones

    Medium confidence· Digital match

    View match
  7. #9 · Ulta Beauty Collection

    Complexion Crush Foundation

    Very Deep Cool
    Shade match 84
    $16Ulta BeautyUlta Beauty(product price)Costs $9.17 more

    Matches: Similar undertone (cool vs neutral)Same matte finishClaims a skin-like finish

    Differences: Medium rather than buildable coverage

    Score details
    Shade match
    84
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    84

    Close colour · Matte · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Medium rather than buildable coverage

    Medium confidence· Digital match

    View match
  8. #10 · Lancôme

    Teint Idole Ultra Wear Natural Matte Foundation

    560C
    Shade match 88
    $53SephoraSephoraCosts $46.17 more

    Matches: Very close colourSimilar undertone (cool vs neutral)Same matte finish

    Differences: Full rather than buildable coverageNot marketed for combination skin

    Score details
    Shade match
    88
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Full rather than buildable coverage · Not marketed for combination skin

    Retailer shade note: Deep with Red Undertones

    Medium confidence· Digital match

    View match
  9. #11 · Maybelline

    Super Stay Lumi-Matte Foundation

    400
    Shade match 78
    $15.99Ulta BeautyUlta Beauty(product price)Costs $9.16 more

    Matches: Similar undertone (cool vs neutral)Same matte finishClaims 30-hour wear

    Differences: Slightly lighterFull rather than buildable coverage

    Score details
    Shade match
    78
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    84

    Close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly lighter · Full rather than buildable coverage

    Retailer shade note: cool undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation 40 Walnut (Rich deep · Neutral · neutral pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    190

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 190

    • Very close colour
    • Rich deep · Neutral undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  2. Milk Makeup Future Fluid Longwear Hydrating Concealer

    28C

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 28C

    • Very close colour
    • Rich deep · Cool undertone

    $30

    Ulta BeautyView at Ulta Beauty
  3. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    8N

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 8N

    • Very close colour
    • Rich deep · Neutral undertone

    $38

    SephoraView at Sephora
  4. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Ganache

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Ganache

    • Close colour
    • Rich deep · Neutral undertone

    $36

    SephoraView at Sephora
  5. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    445 Espresso

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 445 Espresso

    • Close colour
    • Rich deep

    $15.99

    Ulta BeautyView at Ulta Beauty
  6. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    6N1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 6N1

    • Close colour
    • Rich deep · Neutral undertone

    $34

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Lancôme Teint Idole Ultra Wear Natural Matte Foundation in 555C, against NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation in 40 Walnut. Every attribute compared, with its share of the score.

ComparedYour shade40 WalnutClosest shade match555CScore
Shade match55% of overall93
Colour95#49200d#4f220fLooks identicalColour difference 1.5 (0 is identical)
Depth100Rich deepRich deepSameDepth difference: 0.0
Retailer descriptionNot statedDeepNo depth word in one descriptionNot compared
Undertone85Neutral · neutral pinkCoolClosefrom retailer shade descriptions
Finish & visual result25% of overall73
Finish100MatteMatteSameSame matte finish
Coverage80BuildableFullCloseFull coverage rather than buildable (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared40
Longevity40Not listed24-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall60
Skin type60Combination, normal, oilyNormal, oily, sensitiveBoth marketed for normal/​oily skin
Overall match 79/100Shade match 93/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Lancôme Teint Idole Ultra Wear Natural Matte Foundation in 555C.

Same or better

  • Near-identical swatch colour
  • Similar undertone (cool vs neutral)
  • Same matte finish
  • Full rather than buildable coverage
  • Claims a skin-like finish
  • Claims a blurring effect
  • Claims 24-hour wear
  • Claims transfer resistance
  • Claims not settling into lines
  • Claims a lightweight feel

Different

  • Not marketed for combination skin

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseNo ingredient listSilicone-based, high silicone
FragranceNo ingredient listNot listed
Drying alcoholNo ingredient listListed (alcohol denat.)
SPFNot listedNot listed
Overlap
View full match

Why the closest overall alternative works

Rare Beauty True to Myself Natural Matte Longwear Foundation in 48 Deep Cool, against NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation in 40 Walnut. Every attribute compared, with its share of the score.

ComparedYour shade40 WalnutClosest overall alternative48 Deep CoolScore
Shade match55% of overall91
Colour92#49200d#461b0bVery close colourColour difference 2.0 (0 is identical)
Depth100Rich deepRich deepSameDepth difference: 0.0
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone85Neutral · neutral pinkCool · blueClosefrom retailer shade descriptions
Finish & visual result25% of overall79
Finish100MatteMatteSameSame matte finish
Coverage100BuildableMediumCloseMedium coverage rather than buildable (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared40
Longevity40Not listed8-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall90
Skin type90Combination, normal, oilyCombination, normal, oily, sensitiveBoth marketed for combination/​normal/​oily skin
Overall match 81/100Shade match 91/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Rare Beauty True to Myself Natural Matte Longwear Foundation in 48 Deep Cool.

Same or better

  • Very close colour
  • Similar undertone (cool vs neutral)
  • Same matte finish
  • Medium rather than buildable coverage
  • Claims a skin-like finish
  • Claims a blurring effect
  • Claims 8-hour wear
  • Claims transfer resistance
  • Claims colour stability
  • Claims a lightweight feel

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseNo ingredient listSilicone-based, high silicone
FragranceNo ingredient listNot listed
Drying alcoholNo ingredient listNot listed
SPFNot listedNot listed
Overlap
View full match

Where to buy

Closest shade match

Lancôme Teint Idole Ultra Wear Natural Matte Foundation 555C

Best price
$53SephoraSephora
Costs $46.17 more

Your shade $6.83 at Walmart

SephoraView at Sephora

Closest overall alternative

Rare Beauty True to Myself Natural Matte Longwear Foundation 48 Deep Cool

Best price
$38SephoraSephora
Costs $31.17 more

Your shade $6.83 at Walmart

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.