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Make 'EM Wonder, 24H Soft Matte Foundation CAPUCCINO 32 dupes and alternatives NYX Professional Makeup

Deep · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches with medium coverage, in powder form.

  • 8 matches have no formulation listed and are not shown.

Closest shade matchClosest overall alternative: bareMinerals ORIGINAL Loose Matte Talc-Free Mineral Powder Foundation SPF 15 Medium Dark 23

The equivalent shade and the most similar foundation overall.

Overall match
86out of 100
Shade (Shade match)
93
Finish (Finish & visual result)
100
Wear (Wear & performance)
40
Skin (Skin suitability)
67
Shade match
93out of 100
Colour
89
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$39.50Ulta BeautyUlta Beauty
Costs $24.53 more

Your shade $14.97 at Walmart · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 86
    $53Ulta BeautyUlta Beauty(product price)Costs $38.03 more

    Matches: Very close colourSame matte finishClaims a blurring effect

    Differences: Medium rather than buildable coverage

    Score details
    Shade match
    86
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Medium rather than buildable coverage

    Medium confidence· Digital match

    View match
  2. Shade match 83
    $40SephoraSephoraCosts $25.03 more

    Matches: Very close colourSame matte finishClaims a blurring effect

    Differences: Slightly warmer undertoneMedium rather than buildable coverage

    Score details
    Shade match
    83
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly warmer undertone · Medium rather than buildable coverage

    Retailer shade note: deep skin with warm, golden undertones

    Medium confidence· Digital match

    View match
  3. Shade match 84
    $53Ulta BeautyUlta Beauty(product price)Costs $38.03 more

    Matches: Very close colourSame matte finishClaims a blurring effect

    Differences: Medium rather than buildable coverage

    Score details
    Shade match
    84
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Medium rather than buildable coverage

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation CAPUCCINO 32 (Deep · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Dior Forever Skin Correct Full-Coverage Concealer

    7 Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 7 Neutral

    • Very close colour
    • Deep · Neutral undertone

    $42

  2. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    5C1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 5C1

    • Looks identical
    • Deep · Cool undertone

    $34

  3. Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer

    15 Deep

    Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer, shade 15 Deep

    • Close colour
    • Deep · Neutral undertone

    $36

  4. NARS Soft Matte Complete Concealer

    Café

    NARS Soft Matte Complete Concealer, shade Café

    • Close colour
    • Deep tan · Neutral undertone

    $36

  5. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    6N

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 6N

    • Close colour
    • Deep tan · Neutral undertone

    $38

  6. Tarte Shape Tape Full Coverage Matte Concealer

    53G deep golden

    Tarte Shape Tape Full Coverage Matte Concealer, shade 53G deep golden

    • Very close colour
    • Deep · Olive undertone

    $32

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

bareMinerals ORIGINAL Loose Matte Talc-Free Mineral Powder Foundation SPF 15 in Medium Dark 23, against NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation in CAPUCCINO 32. Every attribute compared, with its share of the score.

ComparedYour shadeCAPUCCINO 32Closest matchMedium Dark 23Score
Shade match55% of overall93
Colour89#9e552c#9b5524Very close colourColour difference 2.4 (0 is identical)
Depth99DeepDeepSameDepth difference: 0.7
Retailer descriptionNot statedDeepNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared100
Finish100MatteMatteSameSame matte finish
Coverage100BuildableMediumCloseMedium coverage rather than buildable (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared40
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall67
Skin type67Combination, normal, oilyCombination, oilyBoth marketed for combination/​oily skin
Overall match 86/100Shade match 93/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To bareMinerals ORIGINAL Loose Matte Talc-Free Mineral Powder Foundation SPF 15 in Medium Dark 23.

Same or better

  • Very close colour
  • Same neutral undertone
  • Same matte finish
  • Medium rather than buildable coverage
  • Claims not settling into lines
  • Claims a lightweight feel
  • Adds SPF 15

Different

  • Not marketed for normal skin

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseNo ingredient listno silicone
FragranceNo ingredient listNot listed
Drying alcoholNo ingredient listNot listed
SPFNot listedSPF 15
Overlap

Where to buy Medium Dark 23

Match price
$39.50Ulta BeautyUlta Beauty
Costs $24.53 more

Your shade $14.97 at Walmart · product price; shade not separately priced

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.