Make 'EM Wonder, 24H Soft Matte Foundation Cinnamon dupes and alternatives NYX Professional Makeup
4.5 (15,723)·Deep tan · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
The closest shade to NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation Cinnamon (Deep tan · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Makeup By Mario SurrealSkin Luminous Hydrating Foundation in 20N, against NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation in Cinnamon. Every attribute compared, with its share of the score.
ComparedYour shadeCinnamonClosest shade match20NHow they compareScore
Shade match55% of overall99
Colour60%98#ac6c44#ab6a41Looks identicalColour difference 0.7 (0 is identical)
Finish & visual result25% of overall · 2 of 4 compared76
Finish35%56MatteNaturalSome differenceNatural finish rather than matte
Coverage30%100BuildableMediumCloseMedium coverage rather than buildable (buildable: one step of tolerance)
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared40
Longevity30%40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability15%40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort15%40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall60
Skin type100%60Combination, normal, oilyNormal, dry, combinationBoth marketed for combination/normal skin
Overall match 82/100Shade match 99/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
e.l.f. Cosmetics Soft Glam Satin Foundation in 42 Tan Neutral, against NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation in Cinnamon. Every attribute compared, with its share of the score.
ComparedYour shadeCinnamonClosest overall alternative42 Tan NeutralHow they compareScore
Shade match55% of overall97
Colour60%95#ac6c44#b06f48Looks identicalColour difference 1.3 (0 is identical)
Depth15%97Deep tanTanCloseDepth difference: 1.9
Retailer descriptionNot statedTanNo depth word in one descriptionNot compared
Overall match 83/100Shade match 97/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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Ulta Beauty(product price)$0.61 less (5%)
