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Make 'EM Wonder, 24H Soft Matte Foundation Deep Ebony dupes and alternatives NYX Professional Makeup

Rich deep · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches with medium coverage, without silicones.

  • 2 matches have no ingredient list listed and are not shown.

Closest shade matchClosest overall alternative: Patrick Ta Major Skin Hydra-Luxe Luminous Skin Perfecting Foundation 30 Rich Neutral

The equivalent shade and the most similar foundation overall.

Overall match
68out of 100
Shade (Shade match)
85
Finish (Finish & visual result)
48
Wear (Wear & performance)
40
Skin (Skin suitability)
60
Shade match
85out of 100
Colour
75
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$58SephoraSephora
Costs $42 more

Your shade $16 at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Tarte

    Amazonian Clay Blurring Powder Foundation

    61N Espresso Neutral
    Shade match 64
    $40SephoraSephoraCosts $24 more

    Matches: Same matte finishClaims a blurring effectClaims long-wearing

    Differences: Noticeably different swatch colourSlightly cooler undertoneMedium rather than buildable coverage

    Score details
    Shade match
    64
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    100

    Slight colour difference · Matte · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Noticeably different swatch colour · Slightly cooler undertone · Medium rather than buildable coverage

    Retailer shade note: very deep skin with a balance of warm & cool undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation Deep Ebony (Rich deep · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Ganache

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Ganache

    • Close colour
    • Rich deep · Neutral undertone

    $36

  2. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    9N

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 9N

    • Slight colour difference
    • Rich deep · Neutral undertone

    $38

  3. Milk Makeup Future Fluid Longwear Hydrating Concealer

    29N

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 29N

    • Slight colour difference
    • Rich deep · Neutral undertone

    $30

  4. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    6N1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 6N1

    • Slight colour difference
    • Rich deep · Neutral undertone

    $34

  5. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    190

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 190

    • Nearest in this range
    • Rich deep · Neutral undertone

    $12.99

  6. Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer

    17.75 Deep

    Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer, shade 17.75 Deep

    • Nearest in this range
    • Rich deep · Neutral undertone

    $36

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Patrick Ta Major Skin Hydra-Luxe Luminous Skin Perfecting Foundation in 30 Rich Neutral, against NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation in Deep Ebony. Every attribute compared, with its share of the score.

ComparedYour shadeDeep EbonyClosest match30 Rich NeutralScore
Shade match55% of overall85
Colour75#340e01#34180cClose colourColour difference 4.3 (0 is identical)
Depth100Rich deepRich deepSameDepth difference: 0.0
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall48
Finish12MatteRadiantDifferentRadiant finish rather than matte
Coverage100BuildableMediumCloseMedium coverage rather than buildable (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 1 of 5 compared40
Longevity40Not listed8-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Combination, normal, oilyNormal, dry, combinationBoth marketed for combination/​normal skin
Overall match 68/100Shade match 85/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Patrick Ta Major Skin Hydra-Luxe Luminous Skin Perfecting Foundation in 30 Rich Neutral.

Same or better

  • Same neutral undertone
  • Medium rather than buildable coverage
  • Claims a skin-like finish
  • Claims a blurring effect
  • Claims 8-hour wear

Different

  • Small colour difference on the swatch
  • Radiant finish instead of matte
  • Not marketed for oily skin

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseNo ingredient listOil-based, no silicone
FragranceNo ingredient listNot listed
Drying alcoholNo ingredient listNot listed
SPFNot listedNot listed
Overlap

Where to buy 30 Rich Neutral

Best price
$58SephoraSephora
Costs $42 more

Your shade $16 at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.