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Make 'EM Wonder, 24H Soft Matte Foundation Deep Rich dupes and alternatives NYX Professional Makeup

Very deep · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

Finish

Formulation

Skin type

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Fragrance-free3No drying alcohol4Vegan1Cruelty-free1Oil-free0With SPF3Mineral2

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Only showing matches with light coverage, without talc.

Closest shade matchClosest overall alternative: Estée Lauder Futurist Skin Tint Serum Foundation SPF 20 6C1 Rich Cocoa

The equivalent shade and the most similar foundation overall.

Your shade
NYX Professional Makeup
Deep RichChange shade
Depth and undertone: Very deep · Cool
Finish and coverage: Matte · Buildable coverage
The match
Estée Lauder
6C1 Rich Cocoa
Depth and undertone: Very deep · Cool
Finish and coverage: Radiant · Light coverage
Overall match
73out of 100
Shade (Shade match)
96
Finish (Finish & visual result)
43
Wear (Wear & performance)
40
Skin (Skin suitability)
67
Shade match
96out of 100
Colour
93
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$33SephoraSephora
Costs $17 more

Your shade $16 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · L'Oréal Paris

    True Match Hyaluron Tinted Balm Foundation

    10 Neutral Deep
    Shade match 85
    $14.97WalmartWalmart$1.03 less (6%)

    Matches: Very close colourClaims not settling into linesClaims a lightweight feel

    Differences: Neutral rather than cool undertoneRadiant rather than matte finishLight rather than buildable coverage

    Score details
    Shade match
    85
    Finish & visual result
    43
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Neutral rather than cool undertone · Radiant rather than matte finish · Light rather than buildable coverage

    Medium confidence· Digital match

    View match
  2. #3 · ILIA

    Super Serum Skin Tint SPF 40

    Roque ST18
    Shade match 84
    $48SephoraSephoraCosts $32 more

    Matches: Same cool undertoneClaims a blurring effectAdds SPF 40

    Differences: Radiant rather than matte finishLight rather than buildable coverageNot marketed for combination/oily skin

    Score details
    Shade match
    84
    Finish & visual result
    43
    Wear & performance
    50
    Skin suitability
    28

    Close colour · Radiant · Light coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Radiant rather than matte finish · Light rather than buildable coverage · Not marketed for combination/oily skin

    Retailer shade note: Extra deep with cool undertones

    Medium confidence· Digital match

    View match
  3. #4 · Estée Lauder

    Futurist Skin Tint Serum Foundation SPF 20

    6N1 Mocha
    Shade match 76
    $33$55SephoraSephoraCosts $17 more

    Matches: Claims 8-hour wearClaims not settling into linesClaims colour stability

    Differences: Neutral rather than cool undertoneRadiant rather than matte finishLight rather than buildable coverage

    Score details
    Shade match
    76
    Finish & visual result
    43
    Wear & performance
    40
    Skin suitability
    67

    Close colour · Radiant · Light coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Neutral rather than cool undertone · Radiant rather than matte finish · Light rather than buildable coverage · Not marketed for oily skin

    Retailer shade note: very deep with neutral undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation Deep Rich (Very deep · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Spiced Rum

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Spiced Rum

    • Close colour
    • Very deep · Cool · rosy undertone

    $36

    SephoraView at Sephora
  2. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Anise 11.5

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Anise 11.5

    • Close colour
    • Very deep · Cool · rosy undertone

    $39

    SephoraView at Sephora
  3. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    8C

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 8C

    • Slight colour difference
    • Very deep · Cool undertone

    $38

    SephoraView at Sephora
  4. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    4R76

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 4R76

    • Slight colour difference
    • Very deep · Cool undertone

    $35

    SephoraView at Sephora
  5. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW55

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW55

    • Close colour
    • Very deep · Neutral undertone

    $30

    SephoraView at Sephora
  6. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    435 Coffee

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 435 Coffee

    • Slight colour difference
    • Very deep

    $15.99

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Estée Lauder Futurist Skin Tint Serum Foundation SPF 20 in 6C1 Rich Cocoa, against NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation in Deep Rich. Every attribute compared, with its share of the score.

ComparedYour shadeDeep RichClosest match6C1 Rich CocoaScore
Shade match55% of overall96
Colour93#78341b#733519Very close colourColour difference 1.8 (0 is identical)
Depth99Very deepVery deepSameDepth difference: 0.9
Retailer descriptionRich deepVery deepSome differenceRetailer descriptions one depth band apart
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared43
Finish12MatteRadiantDifferentRadiant finish rather than matte
Coverage80BuildableLightCloseLight coverage rather than buildable (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared40
Longevity40Not listed8-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall67
Skin type67Combination, normal, oilyNormal, combinationBoth marketed for combination/​normal skin
Overall match 73/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Estée Lauder Futurist Skin Tint Serum Foundation SPF 20 in 6C1 Rich Cocoa.

Same or better

  • Very close colour
  • Same cool undertone
  • Light rather than buildable coverage
  • Claims 8-hour wear
  • Claims not settling into lines
  • Claims colour stability
  • Adds SPF 20

Different

  • Radiant finish instead of matte
  • Not marketed for oily skin

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseNo ingredient listOil-based, no silicone
FragranceNo ingredient listNot listed
Drying alcoholNo ingredient listNot listed
SPFNot listedSPF 20
Overlap
View full match

Where to buy 6C1 Rich Cocoa

Best price
$33SephoraSephora
Costs $17 more

Your shade $16 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.