Beautler.Your beauty butler

Make 'EM Wonder, 24H Soft Matte Foundation Fair dupes and alternatives NYX Professional Makeup

Light · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 3 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free0No drying alcohol0Vegan0Cruelty-free0Oil-free0With SPF, applied. RemoveMineral0

Avoid an ingredient

Sort

1 of 30

Only showing matches with medium coverage, in liquid form, with SPF.

  • 8 matches have no formulation listed and are not shown.
  • 25 matches have no SPF listed and are not shown.

Closest shade matchClosest overall alternative: Lancôme Teint Idole Ultra Wear Care and Glow Foundation 320C

The equivalent shade and the most similar foundation overall.

Your shade
NYX Professional Makeup
FairChange shade
Depth and undertone: Light · Neutral
Finish and coverage: Matte · Buildable coverage
The match
Lancôme
320C
Depth and undertone: Light · Cool · pink
Finish and coverage: Natural · Medium coverage
Overall match
77out of 100
Shade (Shade match)
88
Finish (Finish & visual result)
76
Wear (Wear & performance)
40
Skin (Skin suitability)
60
Shade match
88out of 100
Colour
96
Depth
97
Undertone
65
Medium confidence· Digital matchWhy it matches
Match price
$53Ulta BeautyUlta Beauty
Costs $37 more

Your shade $16 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Looking for a concealer in your shade?

The closest shade to NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation Fair (Light · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Medium Vanilla

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Medium Vanilla

    • Looks identical
    • Light · Neutral undertone

    $12

    Ulta BeautyView at Ulta Beauty
  2. CoverGirl TruBlend Undercover Concealer

    Buff Beige

    CoverGirl TruBlend Undercover Concealer, shade Buff Beige

    • Very close colour
    • Light · Neutral undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  3. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    N18

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade N18

    • Very close colour
    • Light · Neutral undertone

    $30

    SephoraView at Sephora
  4. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Light Beige

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Light Beige

    • Close colour
    • Light medium · Neutral undertone

    $36

    SephoraView at Sephora
  5. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Willow 2.3

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Willow 2.3

    • Close colour
    • Light · Neutral undertone

    $39

    SephoraView at Sephora
  6. Rare Beauty Liquid Touch Brightening Concealer

    130N

    Rare Beauty Liquid Touch Brightening Concealer, shade 130N

    • Close colour
    • Light · Neutral undertone

    $24

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Lancôme Teint Idole Ultra Wear Care and Glow Foundation in 320C, against NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation in Fair. Every attribute compared, with its share of the score.

ComparedYour shadeFairClosest match320CScore
Shade match55% of overall88
Colour96#edb596#ecb193Looks identicalColour difference 1.3 (0 is identical)
Depth97LightLightSameDepth difference: 1.6
Retailer descriptionFairLightSome differenceRetailer descriptions one depth band apart
Undertone65NeutralCool · pinkSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared76
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage100BuildableMediumCloseMedium coverage rather than buildable (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared40
Longevity40Not listed24-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Combination, normal, oilyNormal, combination, sensitiveBoth marketed for combination/​normal skin
Overall match 77/100Shade match 88/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Lancôme Teint Idole Ultra Wear Care and Glow Foundation in 320C.

Same or better

  • Near-identical swatch colour
  • Medium rather than buildable coverage
  • Claims 24-hour wear
  • Claims transfer resistance
  • Adds SPF 27

Different

  • Slightly cooler undertone
  • Natural finish instead of matte
  • Not marketed for oily skin

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseNo ingredient listSilicone-based, high silicone
FragranceNo ingredient listListed (fragrance)
Drying alcoholNo ingredient listListed (alcohol denat.)
SPFNot listedSPF 27
Overlap
View full match

Where to buy 320C

Match price
$53Ulta BeautyUlta Beauty
Costs $37 more

Your shade $16 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.