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Make 'EM Wonder, 24H Soft Matte Foundation Honey dupes and alternatives NYX Professional Makeup

Deep tan · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches with medium coverage, without silicones or alcohol denat.

Closest shade match: SUBTL. Beauty Stackable BB Powder Foundation Single Deep 1N

The equivalent shade: scored on colour, depth and undertone only.

Closest overall alternative: Sephora Collection Best Skin Ever Liquid Foundation 29N

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Overall match
79out of 100
Shade (Shade match)
92
Finish (Finish & visual result)
76
Wear (Wear & performance)
40
Skin (Skin suitability)
60
Best price
$24SephoraSephora
Costs $8 more

Your shade $16 at Ulta Beauty

Looking for a concealer in your shade?

The closest shade to NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation Honey (Deep tan · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Dior Forever Skin Correct Full-Coverage Concealer

    6 Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 6 Neutral

    • Very close colour
    • Tan · Neutral undertone

    $42

  2. L'Oréal Paris True Match Radiant Serum Concealer

    N9

    L'Oréal Paris True Match Radiant Serum Concealer, shade N9

    • Very close colour
    • Deep tan · Neutral undertone

    $16.99

  3. NARS Soft Matte Complete Concealer

    Amande

    NARS Soft Matte Complete Concealer, shade Amande

    • Very close colour
    • Deep tan · Neutral undertone

    $36

  4. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    470

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 470

    • Very close colour
    • Tan · Neutral · neutral pink undertone

    $30

  5. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    5C

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 5C

    • Close colour
    • Tan · Neutral undertone

    $38

  6. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Brandy 10

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Brandy 10

    • Very close colour
    • Deep tan · Cool · pink undertone

    $39

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

SUBTL. Beauty Stackable BB Powder Foundation Single in Deep 1N, against NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation in Honey. Every attribute compared, with its share of the score.

ComparedYour shadeHoneyClosest shade matchDeep 1NScore
Shade match55% of overall94
Colour91#b56a3a#ad6b3bVery close colourColour difference 2.2 (0 is identical)
Depth98Deep tanDeep tanSameDepth difference: 1.2
Retailer descriptionNot statedDeepNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared70
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage100BuildableMediumCloseMedium coverage rather than buildable (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared40
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall50
Skin type50Combination, normal, oilyNot publishedSkin-type suitability not published for one product
Overall match 78/100Shade match 94/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To SUBTL. Beauty Stackable BB Powder Foundation Single in Deep 1N.

Same or better

  • Very close colour
  • Same neutral undertone
  • Medium rather than buildable coverage
  • Claims a blurring effect
  • Claims not settling into lines
  • Claims a lightweight feel

Different

  • Natural finish instead of matte

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseNo ingredient listPowder-based, no silicone
FragranceNo ingredient listNot listed
Drying alcoholNo ingredient listNot listed
SPFNot listedNot listed
Overlap

Why the closest overall alternative works

Sephora Collection Best Skin Ever Liquid Foundation in 29N, against NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation in Honey. Every attribute compared, with its share of the score.

ComparedYour shadeHoneyClosest overall alternative29NScore
Shade match55% of overall92
Colour88#b56a3a#b07042Very close colourColour difference 2.6 (0 is identical)
Depth98Deep tanTanCloseDepth difference: 1.2
Retailer descriptionNot statedTanNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared76
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage100BuildableMediumCloseMedium coverage rather than buildable (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared40
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall60
Skin type60Combination, normal, oilyNormal, dry, combinationBoth marketed for combination/​normal skin
Overall match 79/100Shade match 92/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Sephora Collection Best Skin Ever Liquid Foundation in 29N.

Same or better

  • Very close colour
  • Same neutral undertone
  • Medium rather than buildable coverage
  • Claims long-wearing
  • Claims transfer resistance
  • Claims a lightweight feel

Different

  • Natural finish instead of matte
  • Not marketed for oily skin

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseNo ingredient listWater-based, no silicone
FragranceNo ingredient listNot listed
Drying alcoholNo ingredient listNot listed
SPFNot listedNot listed
Overlap

Where to buy

Closest shade match

SUBTL. Beauty Stackable BB Powder Foundation Single Deep 1N

Best price
$24Ulta BeautyUlta Beauty
Costs $8 more

Your shade $16 at Ulta Beauty

Closest overall alternative

Sephora Collection Best Skin Ever Liquid Foundation 29N

Best price
$24SephoraSephora
Costs $8 more

Your shade $16 at Ulta Beauty

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.