Beautler.Your beauty butler

Make 'EM Wonder, 24H Soft Matte Foundation Light Ivory dupes and alternatives NYX Professional Makeup

Light · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 3 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free2No drying alcohol2Vegan1Cruelty-free1Oil-free0With SPF1Mineral0

Avoid an ingredient

Sort

2 of 31

Only showing matches made for sensitive skin, with full coverage, without talc.

Closest shade match: BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15 Light Tones

The equivalent shade: scored on colour, depth and undertone only.

Your shade
NYX Professional Makeup
Light IvoryChange shade
Depth and undertone: Light · Cool
Finish and coverage: Matte · Buildable coverage
The match
BLK/OPL
Light Tones
Depth and undertone: Light
Finish and coverage: Matte · Full coverage
Shade match
80out of 100
Colour
not scored yet
Depth
94
Undertone
70
Low confidence· Digital matchWhy it matches
Best price
$14.59TargetTarget
$1.41 less (9%)

Your shade $16 at Ulta Beauty

TargetView at Target

Closest overall alternative: Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation F5NW

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
NYX Professional Makeup
Light IvoryChange shade
Depth and undertone: Light · Cool
Finish and coverage: Matte · Buildable coverage
The match
Revolution Beauty
F5NW
Depth and undertone: Light medium · Warm
Finish and coverage: Matte · Full coverage
Overall match
76out of 100
Shade (Shade match)
75
Finish (Finish & visual result)
91
Wear (Wear & performance)
50
Skin (Skin suitability)
84
Medium confidence· Digital matchWhy it matches
Match price
$8Ulta BeautyUlta Beauty
$8 less (50%)

Your shade $16 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Looking for a concealer in your shade?

The closest shade to NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation Light Ivory (Light · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Marmalade 3.3 Beige

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Marmalade 3.3 Beige

    • Very close colour
    • Light · Cool · pink undertone

    $31

    SephoraView at Sephora
  2. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    25.5 Medium Bronze

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 25.5 Medium Bronze

    • Very close colour
    • Light · Cool undertone

    $30

    SephoraView at Sephora
  3. Dior Forever Skin Correct Full-Coverage Concealer

    3CR Cool Rosy

    Dior Forever Skin Correct Full-Coverage Concealer, shade 3CR Cool Rosy

    • Close colour
    • Light · Cool · pink undertone

    $42

    Ulta BeautyView at Ulta Beauty
  4. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW20

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW20

    • Close colour
    • Light · Cool · rosy undertone

    $30

    SephoraView at Sephora
  5. CoverGirl TruBlend Undercover Concealer

    Sand Beige

    CoverGirl TruBlend Undercover Concealer, shade Sand Beige

    • Looks identical
    • Light medium · Neutral undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  6. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Pearl 4

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Pearl 4

    • Close colour
    • Light medium · Cool · rosy undertone

    $39

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15 in Light Tones, against NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation in Light Ivory. Every attribute compared, with its share of the score.

ComparedYour shadeLight IvoryClosest shade matchLight TonesScore
Shade match55% of overall80
Colournot comparable#eeb090No swatchNot comparedNo swatch colour on one side
Depth94LightLightSameDepth difference: 3.3
Retailer descriptionLightNot statedNo depth word in one descriptionNot compared
Undertone70CoolUnknownSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared81
Finish100MatteMatteSameSame matte finish
Coverage80BuildableFullCloseFull coverage rather than buildable (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 1 of 5 compared40
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Combination, normal, oilyCombination, dry, normal, oily, sensitiveBoth marketed for combination/​normal/​oily skin
Overall match 75/100Shade match 80/100Low confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15 in Light Tones.

Same or better

  • $1.41 less
  • Same matte finish
  • Full rather than buildable coverage
  • Claims a blurring effect
  • Claims long-wearing
  • Adds SPF 15

Not compared

  • Colour not compared: swatch data missing

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseNo ingredient listOil-based, high silicone
FragranceNo ingredient listNot listed
Drying alcoholNo ingredient listNot listed
SPFNot listedSPF 15
Overlap
View full match

Why the closest overall alternative works

Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation in F5NW, against NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation in Light Ivory. Every attribute compared, with its share of the score.

ComparedYour shadeLight IvoryClosest overall alternativeF5NWScore
Shade match55% of overall75
Colour90#eeb090#e8b290Very close colourColour difference 2.3 (0 is identical)
Depth100LightLight mediumCloseDepth difference: 0.2
Retailer descriptionLightFairSome differenceRetailer descriptions one depth band apart
Undertone25CoolWarmDifferentfrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared91
Finish100MatteMatteSameSame matte finish
Coverage80BuildableFullCloseFull coverage rather than buildable (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · none of 5 comparable50
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Combination, normal, oilyCombination, dry, normal, oily, sensitiveBoth marketed for combination/​normal/​oily skin
Overall match 76/100Shade match 75/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation in F5NW.

Same or better

  • $8 less
  • Very close colour
  • Same matte finish
  • Full rather than buildable coverage

Different

  • Slightly warmer undertone

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseNo ingredient listSilicone-based, high silicone
FragranceNo ingredient listNot listed
Drying alcoholNo ingredient listNot listed
SPFNot listedNot listed
Overlap
View full match

Where to buy

Closest shade match

BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15 Light Tones

Best price
$14.59TargetTarget
$1.41 less (9%)

Your shade $16 at Ulta Beauty

TargetView at Target

Closest overall alternative

Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation F5NW

Match price
$8Ulta BeautyUlta Beauty
$8 less (50%)

Your shade $16 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.