Make 'EM Wonder, 24H Soft Matte Foundation Light Ivory dupes and alternatives NYX Professional Makeup
Light · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Filters, 2 applied
Finish
- Matte0
- Natural0
- Radiant0
Formulation
- Liquid0
- Stick0
- Powder0
- Gel0
Skin type
- Dry0
- Normal0
- Combination0
- Oily0
- Sensitive0
Preferences
Avoid an ingredient
- Dimethicone0
- Fragrance0
- Alcohol denat.0
- Silicones0
- Coconut oil0
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0 of 31 matches
Only showing matches with light to medium coverage, without talc.
None of the 31 matches fit these filters. Clear the filters to see them all.
Looking for a concealer in your shade?
The closest shade to NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation Light Ivory (Light · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Closest concealers

Marmalade 3.3 Beige
Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Marmalade 3.3 Beige
- Very close colour
- Light · Cool · pink undertone
$31
25.5 Medium Bronze
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 25.5 Medium Bronze
- Very close colour
- Light · Cool undertone
$30
3CR Cool Rosy
Dior Forever Skin Correct Full-Coverage Concealer, shade 3CR Cool Rosy
- Close colour
- Light · Cool · pink undertone
$42
NW20
MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW20
- Close colour
- Light · Cool · rosy undertone
$30
Sand Beige
CoverGirl TruBlend Undercover Concealer, shade Sand Beige
- Looks identical
- Light medium · Neutral undertone
$12.99
Pearl 4
Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Pearl 4
- Close colour
- Light medium · Cool · rosy undertone
$39
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
How these matches are scored
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.