Light · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
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3 of 31 matches
Only showing matches in liquid form, vegan.
The equivalent shade: scored on colour, depth and undertone only.
SephoraYour shade $16 at Ulta Beauty
Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at Sephora
Ulta Beautyfrom $49 · product priceView at Ulta Beauty
Macy's$49View at Macy'sThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
SephoraYour shade $16 at Ulta Beauty
Tarte Face Tape Full Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beautyfrom $42 · product priceView at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $22 moreMatches: Very close colourSame cool undertoneSame matte finish
Differences: Medium rather than buildable coverage
Very close colour · Matte · Medium coverage
Ingredients (not scored): no ingredient list for one product
Differences: Medium rather than buildable coverage
Retailer shade note: cool rose
Medium confidence· Digital match
Rare Beauty True to Myself Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beauty$38View at Ulta BeautyThe closest shade to NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation Light Ivory (Light · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Marmalade 3.3 Beige
$31
25.5 Medium Bronze
$30
3CR Cool Rosy
$42
NW20
$30
Sand Beige
$12.99
Pearl 4
$39
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation in Seashell, against NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation in Light Ivory. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation in Seashell.
No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.
Tarte Face Tape Full Coverage Foundation in 27B Light-Medium Beige, against NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation in Light Ivory. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Tarte Face Tape Full Coverage Foundation in 27B Light-Medium Beige.
No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.
Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation Seashell
SephoraYour shade $16 at Ulta Beauty
Tarte Face Tape Full Coverage Foundation 27B Light-Medium Beige
SephoraYour shade $16 at Ulta Beauty
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
