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Make 'EM Wonder, 24H Soft Matte Foundation Light dupes and alternatives NYX Professional Makeup

Light · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Finish

Formulation

Skin type

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Fragrance-free7No drying alcohol7Vegan2Cruelty-free3Oil-free0With SPF0Mineral0

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Only showing matches with buildable coverage, without talc.

Closest shade matchClosest overall alternative: Laura Mercier Real Flawless Feather Matte Powder Foundation 3C Biscotti

The equivalent shade and the most similar foundation overall.

Your shade
NYX Professional Makeup
LightChange shade
Depth and undertone: Light · Cool
Finish and coverage: Matte · Buildable coverage
The match
Laura Mercier
3C Biscotti
Depth and undertone: Light · Cool
Finish and coverage: Matte · Buildable coverage
Overall match
84out of 100
Shade (Shade match)
94
Finish (Finish & visual result)
89
Wear (Wear & performance)
40
Skin (Skin suitability)
84
Shade match
94out of 100
Colour
92
Depth
94
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$54Ulta BeautyUlta Beauty
Costs $38 more

Your shade $16 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Laura Mercier

    Real Flawless Feather Matte Powder Foundation

    2N Affogato
    Shade match 87
    $54Ulta BeautyUlta Beauty(product price)Costs $38 more

    Matches: Very close colourSame matte finishSame buildable coverage

    Differences: Neutral rather than cool undertone

    Score details
    Shade match
    87
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Neutral rather than cool undertone

    Retailer shade note: light with neutral undertones

    Medium confidence· Digital match

    View match
  2. #3 · R.E.M. Beauty

    Sweetener Foundation

    light 6 n
    Shade match 87
    $35Ulta BeautyUlta Beauty(product price)Costs $19 more

    Matches: Very close colourSame matte finishSame buildable coverage

    Differences: Neutral rather than cool undertoneNot marketed for normal/oily skin

    Score details
    Shade match
    87
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    33

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Neutral rather than cool undertone · Not marketed for normal/oily skin

    Retailer shade note: light with neutral undertones

    Medium confidence· Digital match

    View match
  3. #4 · L'Oréal Paris

    Infallible Cushion Foundation

    140 Neutral
    Shade match 86
    $19.99Ulta BeautyUlta BeautyCosts $3.99 more

    Matches: Very close colourSame matte finishSame buildable coverage

    Differences: Neutral rather than cool undertone

    Score details
    Shade match
    86
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Neutral rather than cool undertone

    Medium confidence· Digital match

    View match
  4. #5 · Laura Mercier

    Real Flawless Feather Matte Powder Foundation

    2C Madeleine
    Shade match 80
    $54Ulta BeautyUlta Beauty(product price)Costs $38 more

    Matches: Same cool undertoneSame matte finishSame buildable coverage

    No material differences in the data we have.

    Score details
    Shade match
    80
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    84

    Colour not compared · Matte · Buildable coverage

    Ingredients (not scored): no ingredient list for one product

    Retailer shade note: light with cool undertones

    Low confidence· Digital match

    View match
  5. #6 · R.E.M. Beauty

    Sweetener Foundation

    light 8 nw
    Shade match 84
    $35Ulta BeautyUlta Beauty(product price)Costs $19 more

    Matches: Near-identical swatch colourSame matte finishSame buildable coverage

    Differences: Slightly warmer undertoneNot marketed for normal/oily skin

    Score details
    Shade match
    84
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    33

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly warmer undertone · Not marketed for normal/oily skin

    Retailer shade note: light to medium with neutral warm undertones

    Medium confidence· Digital match

    View match
  6. #7 · Tarte

    Timeless Hydrating Foundation

    27B Light-Medium Beige
    Shade match 87
    $42Ulta BeautyUlta Beauty(product price)Costs $26 more

    Matches: Very close colourSame buildable coverageClaims a blurring effect

    Differences: Neutral rather than cool undertoneNatural rather than matte finish

    Score details
    Shade match
    87
    Finish & visual result
    70
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Neutral rather than cool undertone · Natural rather than matte finish

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation Light (Light · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Marmalade 3.3 Beige

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Marmalade 3.3 Beige

    • Looks identical
    • Light · Cool · pink undertone

    $31

    SephoraView at Sephora
  2. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    25.5 Medium Bronze

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 25.5 Medium Bronze

    • Very close colour
    • Light · Cool undertone

    $30

    SephoraView at Sephora
  3. Rare Beauty Liquid Touch Brightening Concealer

    220C

    Rare Beauty Liquid Touch Brightening Concealer, shade 220C

    • Very close colour
    • Light · Cool undertone

    $24

    SephoraView at Sephora
  4. e.l.f. Cosmetics Hydrating Camo Concealer

    Fair Rose

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Fair Rose

    • Very close colour
    • Light · Cool · pink undertone

    $8

    Ulta BeautyView at Ulta Beauty
  5. NARS Radiant Creamy Concealer

    Honey

    NARS Radiant Creamy Concealer, shade Honey

    • Very close colour
    • Light · Cool undertone

    $36

    SephoraView at Sephora
  6. NARS Soft Matte Complete Concealer

    Honey

    NARS Soft Matte Complete Concealer, shade Honey

    • Very close colour
    • Light · Cool undertone

    $36

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Laura Mercier Real Flawless Feather Matte Powder Foundation in 3C Biscotti, against NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation in Light. Every attribute compared, with its share of the score.

ComparedYour shadeLightClosest match3C BiscottiScore
Shade match55% of overall94
Colour92#f1b896#e9b294Very close colourColour difference 2.0 (0 is identical)
Depth94LightLightSameDepth difference: 3.3
Retailer descriptionLightLight mediumSome differenceRetailer descriptions one depth band apart
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared89
Finish100MatteMatteSameSame matte finish
Coverage100BuildableBuildableSameSame buildable coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared40
Longevity40Not listed16-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall84
Skin type84Combination, normal, oilyCombination, dry, normal, oily, sensitiveBoth marketed for combination/​normal/​oily skin
Overall match 84/100Shade match 94/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Laura Mercier Real Flawless Feather Matte Powder Foundation in 3C Biscotti.

Same or better

  • Very close colour
  • Same cool undertone
  • Same matte finish
  • Same buildable coverage
  • Claims a blurring effect
  • Claims 16-hour wear
  • Claims transfer resistance
  • Claims not settling into lines
  • Claims a lightweight feel

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseNo ingredient listPowder-based, high silicone
FragranceNo ingredient listNot listed
Drying alcoholNo ingredient listNot listed
SPFNot listedNot listed
Overlap
View full match

Where to buy 3C Biscotti

Best price
$54Ulta BeautyUlta Beauty
Costs $38 more

Your shade $16 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.