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Make 'EM Wonder, 24H Soft Matte Foundation Light dupes and alternatives NYX Professional Makeup

Light · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

Finish

Formulation

Skin type

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Fragrance-free8No drying alcohol7Vegan2Cruelty-free2Oil-free1With SPF3Mineral0

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Only showing matches with full coverage, without talc.

Closest shade matchClosest overall alternative: bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation Fair 15 Cool

The equivalent shade and the most similar foundation overall.

Your shade
NYX Professional Makeup
LightChange shade
Depth and undertone: Light · Cool
Finish and coverage: Matte · Buildable coverage
The match
bareMinerals
Fair 15 Cool
Depth and undertone: Light · Cool · pink
Finish and coverage: Matte · Full coverage
Overall match
86out of 100
Shade (Shade match)
96
Finish (Finish & visual result)
91
Wear (Wear & performance)
40
Skin (Skin suitability)
84
Shade match
96out of 100
Colour
94
Depth
97
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$42Ulta BeautyUlta Beauty
Costs $26 more

Your shade $16 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    NW13
    Shade match 87
    $39SephoraSephoraCosts $23 more

    Matches: Very close colourSame matte finishClaims 24-hour wear

    Differences: Neutral rather than cool undertoneFull rather than buildable coverageNot marketed for combination skin

    Score details
    Shade match
    87
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    67

    Very close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Neutral rather than cool undertone · Full rather than buildable coverage · Not marketed for combination skin

    Retailer shade note: fair with neutral undertones

    Medium confidence· Digital match

    View match
  2. #3 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    N4.75
    Shade match 86
    $39SephoraSephoraCosts $23 more

    Matches: Very close colourSame matte finishClaims 24-hour wear

    Differences: Neutral rather than cool undertoneFull rather than buildable coverageNot marketed for combination skin

    Score details
    Shade match
    86
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    67

    Very close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Neutral rather than cool undertone · Full rather than buildable coverage · Not marketed for combination skin

    Retailer shade note: light with peachy neutral undertones

    Medium confidence· Digital match

    View match
  3. #4 · Lancôme

    Teint Idole Ultra Wear Natural Matte Foundation

    245C
    Shade match 94
    $53SephoraSephoraCosts $37 more

    Matches: Very close colourSame cool undertoneSame matte finish

    Differences: Full rather than buildable coverageNot marketed for combination skin

    Score details
    Shade match
    94
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Full rather than buildable coverage · Not marketed for combination skin

    Retailer shade note: Light with Rosy Undertones

    Medium confidence· Digital match

    View match
  4. #5 · L'Oréal Paris

    Infallible Pro-Matte Foundation

    Light Beige
    Shade match 89
    $9.29WalmartWalmart$6.71 less (42%)

    Matches: Near-identical swatch colourSame matte finishClaims a blurring effect

    Differences: Neutral rather than cool undertoneFull rather than buildable coverageNot marketed for combination skin

    Score details
    Shade match
    89
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    67

    Looks identical · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Neutral rather than cool undertone · Full rather than buildable coverage · Not marketed for combination skin

    Medium confidence· Digital match

    View match
  5. #6 · Revolution Beauty

    Conceal & Define Soft Matte Full Coverage Foundation

    F5NW
    Shade match 76
    $8Ulta BeautyUlta Beauty(product price)$8 less (50%)

    Matches: Very close colourSame matte finish

    Differences: Slightly warmer undertoneFull rather than buildable coverage

    Score details
    Shade match
    76
    Finish & visual result
    91
    Wear & performance
    50
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly warmer undertone · Full rather than buildable coverage

    Retailer shade note: fair or light skin tones with a warm pink undertone

    Medium confidence· Digital match

    View match
  6. #7 · IT Cosmetics

    CC+ Cream Natural Matte Foundation

    Medium
    Shade match 81
    $39SephoraSephoraCosts $23 more

    Matches: Very close colourSame matte finishClaims a blurring effect

    Differences: Slightly warmer undertoneFull rather than buildable coverageNot marketed for normal skin

    Score details
    Shade match
    81
    Finish & visual result
    81
    Wear & performance
    50
    Skin suitability
    67

    Very close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly warmer undertone · Full rather than buildable coverage · Not marketed for normal skin

    Medium confidence· Digital match

    View match
  7. #8 · Wet n Wild

    PhotoFocus Liquid Foundation

    Nude Ivory
    Shade match 88
    $5.24$7.49Ulta BeautyUlta Beauty$10.76 less (67%)

    Matches: Very close colourSame matte finishClaims a skin-like finish

    Differences: Full rather than buildable coverageNot marketed for combination/oily skin

    Score details
    Shade match
    88
    Finish & visual result
    73
    Wear & performance
    50
    Skin suitability
    30

    Very close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Full rather than buildable coverage · Not marketed for combination/oily skin

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation Light (Light · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Marmalade 3.3 Beige

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Marmalade 3.3 Beige

    • Looks identical
    • Light · Cool · pink undertone

    $31

    SephoraView at Sephora
  2. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    25.5 Medium Bronze

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 25.5 Medium Bronze

    • Very close colour
    • Light · Cool undertone

    $30

    SephoraView at Sephora
  3. Rare Beauty Liquid Touch Brightening Concealer

    220C

    Rare Beauty Liquid Touch Brightening Concealer, shade 220C

    • Very close colour
    • Light · Cool undertone

    $24

    SephoraView at Sephora
  4. e.l.f. Cosmetics Hydrating Camo Concealer

    Fair Rose

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Fair Rose

    • Very close colour
    • Light · Cool · pink undertone

    $8

    Ulta BeautyView at Ulta Beauty
  5. NARS Radiant Creamy Concealer

    Honey

    NARS Radiant Creamy Concealer, shade Honey

    • Very close colour
    • Light · Cool undertone

    $36

    SephoraView at Sephora
  6. NARS Soft Matte Complete Concealer

    Honey

    NARS Soft Matte Complete Concealer, shade Honey

    • Very close colour
    • Light · Cool undertone

    $36

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation in Fair 15 Cool, against NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation in Light. Every attribute compared, with its share of the score.

ComparedYour shadeLightClosest matchFair 15 CoolScore
Shade match55% of overall96
Colour94#f1b896#e9b695Very close colourColour difference 1.7 (0 is identical)
Depth97LightLightSameDepth difference: 1.9
Retailer descriptionLightFairSome differenceRetailer descriptions one depth band apart
Undertone100CoolCool · pinkClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared91
Finish100MatteMatteSameSame matte finish
Coverage80BuildableFullCloseFull coverage rather than buildable (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared40
Longevity40Not listed24-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall84
Skin type84Combination, normal, oilyCombination, dry, normal, oily, sensitiveBoth marketed for combination/​normal/​oily skin
Overall match 86/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation in Fair 15 Cool.

Same or better

  • Very close colour
  • Same cool undertone
  • Same matte finish
  • Full rather than buildable coverage
  • Claims 24-hour wear
  • Claims transfer resistance
  • Claims not settling into lines
  • Claims a lightweight feel

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseNo ingredient listPowder-based, high silicone
FragranceNo ingredient listNot listed
Drying alcoholNo ingredient listNot listed
SPFNot listedNot listed
Overlap
View full match

Where to buy Fair 15 Cool

Best price
$42Ulta BeautyUlta Beauty
Costs $26 more

Your shade $16 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.