Tan · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
13 of 31 matches
Only showing matches with medium coverage, without talc or coconut oil.
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $49 at Ulta Beauty · product price; shade not separately priced
e.l.f. Cosmetics Soft Glam Satin Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta Beauty
Target$8View at Target
Walmart$8View at Walmart
AmazonSee price at AmazonView at AmazonThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $49 at Ulta Beauty
Chanel LES BEIGES Water-Fresh Complexion Touch
Every store that sells this shade · prices as last checked
Ulta Beauty$70View at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty(product price)$35.01 less (71%)Matches: Very close colourSame neutral undertoneSame natural finish
Differences: Does not claim a lightweight feel
Very close colour · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Does not claim a lightweight feel
Medium confidence· Digital match
L'Oréal Paris True Match Super-Blendable Foundation
Every store that sells this shade · prices as last checked
Walmart$9.97View at WalmartUlta Beautyfrom $13.99 · product priceView at Ulta Beauty
CVS$14.79View at CVS
Walgreens$14.99View at WalgreensWalmart$19.94View at WalmartAmazonSee price at AmazonView at AmazonWalmart$36.02 less (74%)Matches: Very close colourSame neutral undertoneSame natural finish
Differences: No skin-like finish claimed
Very close colour · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: No skin-like finish claimed
Medium confidence· Digital match
Maybelline Instant Age Rewind Eraser Treatment Foundation
Every store that sells this shade · prices as last checked
Walmart$12.98View at WalmartWalgreens$17.99View at WalgreensUlta Beauty(product price)Costs $11 moreMatches: Very close colourSame neutral undertoneSame natural finish
Differences: No skin-like finish claimedDoes not claim a lightweight feelContains listed fragrance
Very close colour · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: No skin-like finish claimed · Does not claim a lightweight feel · Contains listed fragrance
Retailer shade note: medium skin with neutral beige undertones
Medium confidence· Digital match
Dior Forever Hydra Nude Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $60 · product priceView at Ulta BeautyUlta Beauty$8 less (16%)Matches: Very close colourSame natural finishSame medium coverage
Differences: Slightly warmer undertone
Very close colour · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Slightly warmer undertone
Retailer shade note: tan warm
Medium confidence· Digital match
Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation
Every store that sells this shade · prices as last checked
Macy's$41View at Macy'sUlta Beauty$41View at Ulta Beauty
SephoraCosts $20 moreMatches: Very close colourSame medium coverageClaims a blurring effect
Differences: Olive rather than neutral undertoneRadiant rather than natural finishNo skin-like finish claimed
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Olive rather than neutral undertone · Radiant rather than natural finish · No skin-like finish claimed · Not marketed for sensitive skin · Contains drying alcohol
Retailer shade note: medium with neutral olive undertones
Medium confidence· Digital match
Pat McGrath Labs Skin Fetish: Sublime Perfection Foundation
Every store that sells this shade · prices as last checked
Sephora$69View at SephoraUlta Beautyfrom $69 · product priceView at Ulta BeautySephora$5 less (10%)Matches: Near-identical swatch colourSame neutral undertoneSame natural finish
Differences: No skin-like finish claimedDoes not claim a lightweight feelNot marketed for sensitive skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: No skin-like finish claimed · Does not claim a lightweight feel · Not marketed for sensitive skin
Retailer shade note: warm neutral
Medium confidence· Digital match
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$44View at SephoraUlta Beautyfrom $44 · product priceView at Ulta BeautySephoraCosts $20 moreMatches: Near-identical swatch colourSame neutral undertoneSame natural finish
Differences: No skin-like finish claimedNot marketed for sensitive skinContains listed fragrance
Looks identical · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: No skin-like finish claimed · Not marketed for sensitive skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: medium tan, neutral golden
Medium confidence· Digital match
Armani Beauty Luminous Silk Foundation
Every store that sells this shade · prices as last checked
Macy's$69View at Macy'sSephora$69View at SephoraSephora$13 less (27%)Matches: Very close colourSame medium coverageClaims 16-hour wear
Differences: Slightly warmer undertoneRadiant rather than natural finishNo skin-like finish claimed
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Slightly warmer undertone · Radiant rather than natural finish · No skin-like finish claimed
Retailer shade note: Tan Warm
Medium confidence· Digital match
Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraSephoraCosts $3 moreMatches: Very close colourSame natural finishSame medium coverage
Differences: Slightly warmer undertoneNo skin-like finish claimedContains drying alcohol
Very close colour · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Slightly warmer undertone · No skin-like finish claimed · Contains drying alcohol
Retailer shade note: with golden undertones
Medium confidence· Digital match
Haus Labs Triclone Skin Tech Medium Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beauty(product price)$41 less (84%)Matches: Near-identical swatch colourSame natural finishSame medium coverage
Differences: Slightly warmer undertoneNo skin-like finish claimedNot marketed for sensitive skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Slightly warmer undertone · No skin-like finish claimed · Not marketed for sensitive skin
Retailer shade note: tan with warm undertones
Medium confidence· Digital match
e.l.f. Cosmetics Soft Glam Satin Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta BeautyTarget$8View at TargetWalgreens$8View at WalgreensWalmart$8View at WalmartCVS$8View at CVSAmazonSee price at AmazonView at AmazonSephora$1 less (2%)Matches: Very close colourSame natural finishSame medium coverage
Differences: Olive rather than neutral undertoneNo skin-like finish claimedNot marketed for sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Olive rather than neutral undertone · No skin-like finish claimed · Not marketed for sensitive skin
Retailer shade note: medium with warm undertone and olive undertone
Medium confidence· Digital match
Makeup By Mario SurrealSkin Luminous Hydrating Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraThe closest shade to Ogee Complexion Perfecting Serum Foundation Gingko 5.00N (Tan · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
5 Neutral
$42
11 Tan
$36
3N55
$35
Deep 1
$22
460 Suede W
$32
Amande
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
e.l.f. Cosmetics Soft Glam Satin Foundation in 41 Tan Neutral, against Ogee Complexion Perfecting Serum Foundation in Gingko 5.00N. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To e.l.f. Cosmetics Soft Glam Satin Foundation in 41 Tan Neutral.
0 shared ingredients; weighted similarity 0%. Ingredients only affect results through the filters.
Chanel LES BEIGES Water-Fresh Complexion Touch in BO73, against Ogee Complexion Perfecting Serum Foundation in Gingko 5.00N. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Chanel LES BEIGES Water-Fresh Complexion Touch in BO73.
0 shared ingredients; weighted similarity 0%. Ingredients only affect results through the filters.
e.l.f. Cosmetics Soft Glam Satin Foundation 41 Tan Neutral
Ulta BeautyYour shade $49 at Ulta Beauty · product price; shade not separately priced
Chanel LES BEIGES Water-Fresh Complexion Touch BO73
Ulta BeautyYour shade $49 at Ulta Beauty
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
