Very deep · Cool · rosy undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
10 of 30 matches
Only showing matches with full coverage, without talc.
The equivalent shade: scored on colour, depth and undertone only.
SephoraYour shade $17.99 at Sephora
MAC Cosmetics Studio Fix Fluid SPF 15 Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at Sephora
Ulta Beautyfrom $39 · product priceView at Ulta Beauty
Macy's$39View at Macy'sThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
WalmartYour shade $17.99 at Sephora
Milani Conceal + Perfect 2-in-1 Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at Walmart
Walgreens$13.49View at WalgreensRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta BeautyCosts $24.51 moreMatches: Similar undertone (neutral vs cool)Same matte finishSame full coverage
No material differences in the data we have.
Close colour · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Retailer shade note: for deep skin with cool neutral undertones
Medium confidence· Digital match
KVD Beauty Good Apple Skin-Perfecting Hydrating Foundation Balm
Every store that sells this shade · prices as last checked
Ulta Beauty$42.50View at Ulta BeautyUlta Beauty(product price)$9.99 less (56%)Matches: Same cool undertoneSame matte finishSame full coverage
Differences: No blurring effect claimedNo long-wear claimDoes not claim a lightweight feel
Close colour · Matte · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: No blurring effect claimed · No long-wear claim · Does not claim a lightweight feel
Retailer shade note: dark or deep skin tones with red undertones
Medium confidence· Digital match
Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta BeautySephoraCosts $21.01 moreMatches: Same cool undertoneSame matte finishSame full coverage
Differences: No blurring effect claimedNot marketed for sensitive skin
Close colour · Matte · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: No blurring effect claimed · Not marketed for sensitive skin
Retailer shade note: very deep with red undertones
Medium confidence· Digital match
MAC Cosmetics Studio Fix Fluid SPF 15 Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sSephoraCosts $22.01 moreMatches: Very close colourSame cool undertoneSame full coverage
Differences: Natural rather than matte finishNo blurring effect claimedNot marketed for sensitive skin
Very close colour · Natural · Full coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Natural rather than matte finish · No blurring effect claimed · Not marketed for sensitive skin
Retailer shade note: deep skin with cool undertones
Medium confidence· Digital match
Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraSephoraCosts $51.01 moreMatches: Very close colourSame matte finishSame full coverage
Differences: Neutral rather than cool undertoneNo blurring effect claimedNot marketed for sensitive skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Neutral rather than cool undertone · No blurring effect claimed · Not marketed for sensitive skin · Contains listed fragrance
Retailer shade note: deep with neutral undertones
Medium confidence· Digital match
Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation
Every store that sells this shade · prices as last checked
Sephora$69View at SephoraMacy's$69View at Macy'sUlta Beauty(product price)Costs $40.01 moreMatches: Same full coverageBoth claim a blurring effect
Differences: Neutral rather than cool undertoneNatural matte rather than matte finishDoes not claim a lightweight feel
Close colour · Natural matte · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Neutral rather than cool undertone · Natural matte rather than matte finish · Does not claim a lightweight feel
Retailer shade note: dark neutral with rosy undertones
Medium confidence· Digital match
Youngblood BeyondBlur Skin Perfecting Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $58 · product priceView at Ulta BeautySephoraCosts $22.01 moreMatches: Same cool undertoneSame full coverageClaims a skin-like finish
Differences: Natural rather than matte finishNo blurring effect claimedNot marketed for sensitive skin
Close colour · Natural · Full coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Natural rather than matte finish · No blurring effect claimed · Not marketed for sensitive skin
Retailer shade note: deep skin with cool red undertones
Medium confidence· Digital match
Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraSephoraCosts $21.01 moreMatches: Similar undertone (neutral vs cool)Same matte finishSame full coverage
Differences: No long-wear claimDoes not claim a lightweight feelNot marketed for sensitive skin
Close colour · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: No long-wear claim · Does not claim a lightweight feel · Not marketed for sensitive skin
Medium confidence· Digital match
IT Cosmetics CC+ Cream Natural Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sThe closest shade to ONE/SIZE Turn Up the Base Full Beat Waterproof Liquid Foundation Dark Deep 55 R (Very deep · Cool · rosy undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Anise 11.5
$39
25C
$30
4R76
$35
Spiced Rum
$36
065 Coffee
$10.99
60N mahogany
$32
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
MAC Cosmetics Studio Fix Fluid SPF 15 Foundation in NW48, against ONE/SIZE Turn Up the Base Full Beat Waterproof Liquid Foundation in Dark Deep 55 R. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To MAC Cosmetics Studio Fix Fluid SPF 15 Foundation in NW48.
4 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.
Milani Conceal + Perfect 2-in-1 Foundation in Espresso, against ONE/SIZE Turn Up the Base Full Beat Waterproof Liquid Foundation in Dark Deep 55 R. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Milani Conceal + Perfect 2-in-1 Foundation in Espresso.
2 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.
MAC Cosmetics Studio Fix Fluid SPF 15 Foundation NW48
SephoraYour shade $17.99 at Sephora
Milani Conceal + Perfect 2-in-1 Foundation Espresso
WalmartYour shade $17.99 at Sephora
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
