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Turn Up the Base Full Beat Waterproof Liquid Foundation Deepest 35 NG dupes and alternatives ONE/SIZE

Rich deep · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free1No drying alcohol1Vegan0Cruelty-free0Oil-free0With SPF1Mineral0

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Only showing matches with light coverage, without silicones.

  • 1 match has no ingredient list listed and is not shown.

Closest shade matchClosest overall alternative: Estée Lauder Futurist Skin Tint Serum Foundation SPF 20 7W2 Rich Spice

The equivalent shade and the most similar foundation overall.

Your shade
ONE/SIZE
Deepest 35 NGChange shade
Depth and undertone: Rich deep · Neutral · neutral golden
Finish and coverage: Matte · Full coverage
The match
Estée Lauder
7W2 Rich Spice
Depth and undertone: Rich deep · Warm · golden
Finish and coverage: Radiant · Light coverage
Overall match
64out of 100
Shade (Shade match)
93
Finish (Finish & visual result)
20
Wear (Wear & performance)
51
Skin (Skin suitability)
0
Shade match
93out of 100
Colour
95
Depth
96
Undertone
85
Medium confidence· Digital matchWhy it matches
Best price
$33SephoraSephora
Costs $15.01 more

Your shade $17.99 at Sephora

SephoraView at Sephora

Looking for a concealer in your shade?

The closest shade to ONE/SIZE Turn Up the Base Full Beat Waterproof Liquid Foundation Deepest 35 NG (Rich deep · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Milk Makeup Future Fluid Longwear Hydrating Concealer

    26N

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 26N

    • Very close colour
    • Rich deep · Neutral undertone

    $30

    Ulta BeautyView at Ulta Beauty
  2. Tarte Shape Tape Full Coverage Matte Concealer

    60W mahogany warm

    Tarte Shape Tape Full Coverage Matte Concealer, shade 60W mahogany warm

    • Very close colour
    • Rich deep · Warm undertone

    $32

    SephoraView at Sephora
  3. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Deep 6N

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Deep 6N

    • Very close colour
    • Rich deep · Neutral undertone

    $31

    Ulta BeautyView at Ulta Beauty
  4. Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer

    17.75 Deep

    Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer, shade 17.75 Deep

    • Close colour
    • Rich deep · Neutral undertone

    $36

    Ulta BeautyView at Ulta Beauty
  5. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    175

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 175

    • Very close colour
    • Rich deep · Neutral · neutral pink undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  6. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    8N

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 8N

    • Close colour
    • Rich deep · Neutral undertone

    $38

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Estée Lauder Futurist Skin Tint Serum Foundation SPF 20 in 7W2 Rich Spice, against ONE/SIZE Turn Up the Base Full Beat Waterproof Liquid Foundation in Deepest 35 NG. Every attribute compared, with its share of the score.

ComparedYour shadeDeepest 35 NGClosest match7W2 Rich SpiceScore
Shade match55% of overall93
Colour95#5d2a19#582616Looks identicalColour difference 1.3 (0 is identical)
Depth96Rich deepRich deepSameDepth difference: 2.6
Retailer descriptionDeepVery deepSome differenceRetailer descriptions one depth band apart
Undertone85Neutral · neutral goldenWarm · goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared20
Finish12MatteRadiantDifferentRadiant finish rather than matte
Coverage20FullLightDifferentLight coverage rather than full
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared51
Longevity70Long-wearing8-hour wearSome differenceThe match claims 8-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall0
Skin type0SensitiveNormal, combinationMarketed for different skin types
Overall match 64/100Shade match 93/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Estée Lauder Futurist Skin Tint Serum Foundation SPF 20 in 7W2 Rich Spice.

Same or better

  • Near-identical swatch colour
  • Similar undertone (warm vs neutral)
  • Claims not settling into lines
  • Claims colour stability
  • Adds SPF 20

Different

  • Radiant finish instead of matte
  • Light rather than full coverage
  • No blurring effect claimed
  • Does not claim a lightweight feel
  • Not marketed for sensitive skin

Ingredients (information only, not scored)

1 shared ingredient; weighted similarity 0%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
Basemoderate siliconeOil-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 20
OverlapUnknown-based vs oil-based; silicone moderate vs none
View full match

Where to buy 7W2 Rich Spice

Best price
$33SephoraSephora
Costs $15.01 more

Your shade $17.99 at Sephora

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.