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Turn Up the Base Full Beat Waterproof Liquid Foundation Fair 50 NG dupes and alternatives ONE/SIZE

Very fair · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches with medium coverage, in liquid form, without talc.

  • 13 matches have no formulation listed and are not shown.
  • 2 matches have no ingredient list listed and are not shown.

Closest shade match: Sephora Collection Best Skin Ever Liquid Foundation 10N

The equivalent shade: scored on colour, depth and undertone only.

Shade match
96out of 100
Colour
100
Depth
100
Undertone
85
Medium confidence· Digital matchWhy it matches
Best price
$24SephoraSephora
Costs $6.01 more

Your shade $17.99 at Sephora

Closest overall alternative: Urban Decay Face Bond Self Setting Waterproof Foundation 5

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Overall match
85out of 100
Shade (Shade match)
91
Finish (Finish & visual result)
93
Wear (Wear & performance)
82
Skin (Skin suitability)
0
Best price
$40SephoraSephora
Costs $22.01 more

Your shade $17.99 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 92
    $55SephoraSephoraCosts $37.01 more

    Matches: Very close colourSame neutral undertoneBoth claim a blurring effect

    Differences: Natural rather than matte finishMedium rather than full coverageNot marketed for sensitive skin

    Score details
    Shade match
    92
    Finish & visual result
    73
    Wear & performance
    100
    Skin suitability
    0

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · Not marketed for sensitive skin

    Retailer shade note: L3.25 - light with neutral undertones

    Medium confidence· Digital match

    View match
  2. #4 · Make Up For Ever

    Balancing & Perfecting Natural Finish Longwear Foundation

    101N Porcelain
    Shade match 94
    $49SephoraSephoraCosts $31.01 more

    Matches: Near-identical swatch colourSame neutral undertoneBoth claim a blurring effect

    Differences: Natural rather than matte finishMedium rather than full coverageNot marketed for sensitive skin

    Score details
    Shade match
    94
    Finish & visual result
    66
    Wear & performance
    100
    Skin suitability
    0

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · Not marketed for sensitive skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: for very fair skin with rosy neutral undertones

    Medium confidence· Digital match

    View match
  3. #5 · Maybelline

    Fit Me Matte + Poreless Foundation

    Soft Sand 124
    Shade match 93
    $11.99Ulta BeautyUlta Beauty(product price)$6 less (33%)

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Medium rather than full coverageNo blurring effect claimedNot marketed for sensitive skin

    Score details
    Shade match
    93
    Finish & visual result
    74
    Wear & performance
    80
    Skin suitability
    0

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Medium rather than full coverage · No blurring effect claimed · Not marketed for sensitive skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  4. Shade match 83
    $40SephoraSephoraCosts $22.01 more

    Matches: Near-identical swatch colourSame matte finishBoth claim a blurring effect

    Differences: Slightly cooler undertoneMedium rather than full coverageNot marketed for sensitive skin

    Score details
    Shade match
    83
    Finish & visual result
    93
    Wear & performance
    82
    Skin suitability
    0

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Slightly cooler undertone · Medium rather than full coverage · Not marketed for sensitive skin · Contains drying alcohol

    Retailer shade note: fair cool

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to ONE/SIZE Turn Up the Base Full Beat Waterproof Liquid Foundation Fair 50 NG (Very fair · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    180

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 180

    • Looks identical
    • Very fair · Warm undertone

    $30

  2. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Vanilla

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Vanilla

    • Looks identical
    • Very fair · Neutral undertone

    $36

  3. Dior Forever Skin Correct Full-Coverage Concealer

    2WP Warm Peach

    Dior Forever Skin Correct Full-Coverage Concealer, shade 2WP Warm Peach

    • Looks identical
    • Fair · Warm · peach undertone

    $42

  4. NARS Radiant Creamy Concealer

    Nougatine

    NARS Radiant Creamy Concealer, shade Nougatine

    • Very close colour
    • Very fair · Warm undertone

    $36

  5. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    4.5 Fair-Medium

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 4.5 Fair-Medium

    • Very close colour
    • Fair · Neutral · neutral golden undertone

    $36

  6. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Fair 1W

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Fair 1W

    • Very close colour
    • Fair · Warm · yellow undertone

    $31

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Sephora Collection Best Skin Ever Liquid Foundation in 10N, against ONE/SIZE Turn Up the Base Full Beat Waterproof Liquid Foundation in Fair 50 NG. Every attribute compared, with its share of the score.

ComparedYour shadeFair 50 NGClosest shade match10NScore
Shade match55% of overall96
Colour100#fad2ae#fad2aeLooks identicalColour difference 0.0 (0 is identical)
Depth100Very fairVery fairSameDepth difference: 0.0
Retailer descriptionFairVery fairSome differenceRetailer descriptions one depth band apart
Undertone85Neutral · neutral goldenNeutralClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared62
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared82
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall0
Skin type0SensitiveNormal, dry, combinationMarketed for different skin types
Overall match 81/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Sephora Collection Best Skin Ever Liquid Foundation in 10N.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Medium rather than full coverage
  • Both claim long-wearing
  • Claims transfer resistance
  • Both claim a lightweight feel

Different

  • Natural finish instead of matte
  • No blurring effect claimed
  • Not marketed for sensitive skin

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Basemoderate siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapUnknown-based vs water-based; silicone moderate vs none

Why the closest overall alternative works

Urban Decay Face Bond Self Setting Waterproof Foundation in 5, against ONE/SIZE Turn Up the Base Full Beat Waterproof Liquid Foundation in Fair 50 NG. Every attribute compared, with its share of the score.

ComparedYour shadeFair 50 NGClosest overall alternative5Score
Shade match55% of overall91
Colour92#fad2ae#f4d1abVery close colourColour difference 2.1 (0 is identical)
Depth98Very fairVery fairSameDepth difference: 1.2
Retailer descriptionFairFairBoth described as fairThe retailers describe the same depth
Undertone85Neutral · neutral goldenNeutralClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared93
Finish100MatteMatteSameSame matte finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared82
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall0
Skin type0SensitiveNormal, combination, oilyMarketed for different skin types
Overall match 85/100Shade match 91/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Urban Decay Face Bond Self Setting Waterproof Foundation in 5.

Same or better

  • Very close colour
  • Same neutral undertone
  • Same matte finish
  • Medium rather than full coverage
  • Both claim a blurring effect
  • Both claim long-wearing
  • Claims transfer resistance
  • Both claim a lightweight feel

Different

  • Not marketed for sensitive skin
  • Contains alcohol denat.

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 11%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Basemoderate siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapUnknown-based vs silicone-based; silicone moderate vs high

Where to buy

Closest shade match

Sephora Collection Best Skin Ever Liquid Foundation 10N

Best price
$24SephoraSephora
Costs $6.01 more

Your shade $17.99 at Sephora

Closest overall alternative

Urban Decay Face Bond Self Setting Waterproof Foundation 5

Best price
$40SephoraSephora
Costs $22.01 more

Your shade $17.99 at Sephora

SephoraView at Sephora

How these matches are scored

33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.