Turn Up the Base Full Beat Waterproof Liquid Foundation Medium 30 R dupes and alternatives ONE/SIZE
4.0 (751)·Light · Cool · rosy undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Near-identical swatch colour· Both claim a blurring effect
Differences: Slightly warmer undertone· Natural rather than matte finish· Buildable rather than full coverage
Score details
Shade match
78
Finish & visual result
73
Wear & performance
60
Skin suitability
0
Looks identical · Natural · Buildable coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · Buildable rather than full coverage · Does not claim a lightweight feel · Not marketed for sensitive skin · Contains listed fragrance
Retailer shade note: medium skin with golden undertones
Matches: Claims a skin-like finish· Both claim long-wearing· Both claim a lightweight feel
Differences: Slightly deeper· Neutral rather than cool undertone· Natural rather than matte finish
Score details
Shade match
71
Finish & visual result
58
Wear & performance
100
Skin suitability
0
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Slightly deeper · Neutral rather than cool undertone · Natural rather than matte finish · Buildable rather than full coverage · No blurring effect claimed · Not marketed for sensitive skin
The closest shade to ONE/SIZE Turn Up the Base Full Beat Waterproof Liquid Foundation Medium 30 R (Light · Cool · rosy undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
Well People Skinforia Serum Foundation in 16 Light Neutral, against ONE/SIZE Turn Up the Base Full Beat Waterproof Liquid Foundation in Medium 30 R. Every attribute compared, with its share of the score.
ComparedYour shadeMedium 30 RClosest match16 Light NeutralHow they compareScore
Shade match55% of overall80
Colour60%—not comparable#fdba8dNo swatchNot comparedNo swatch colour on one side
Depth15%96LightLightSameDepth difference: 2.2
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Finish35%56MatteNaturalSome differenceNatural finish rather than matte
Coverage30%80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finish20%40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring15%40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 2 of 5 compared100
Longevity30%100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall0
Skin type100%0SensitiveCombination, dry, normal, oilyMarketed for different skin types
Overall match 73/100Shade match 80/100Low confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Target
SephoraCosts $40.01 more
