Turn Up the Base Full Beat Waterproof Liquid Foundation Medium 65 R dupes and alternatives ONE/SIZE
Medium light · Cool · rosy undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Filters, 3 applied
Coverage
- Light0
- Medium0
- Full1
- Buildable0
Finish
- Matte1
- Natural0
- Radiant0
- Luminous0
Skin type
- Dry0
- Normal0
- Combination1
- Oily1
- Sensitive0
Preferences
Avoid an ingredient
- Dimethicone0
- Fragrance1
- Alcohol denat.1
- Silicones0
- Coconut oil1
SortSort byOverall match
1 of 32 matches
Only showing matches with full coverage, in cream form, without talc.
- 6 matches have no formulation listed and are not shown.
- 3 matches have no ingredient list listed and are not shown.
Closest shade matchClosest overall alternative: IT Cosmetics CC+ Cream Natural Matte Foundation Neutral Tan
The equivalent shade and the most similar foundation overall.

Medium 65 RChange shade
- Dark Deep 55 R
- Fair 10 NR
- Fair 15 R
- Fair 20 R
- Fair 30 N
- Fair 40 NR
- Fair 50 NG
- Light 10 R
- Light 15 R
- Light 20 N
- Light 30 NG
- Light 35 N
- Light 40 G
- Light 50 NR
- Medium 10 N
- Medium 20 NR
- Medium 30 R
- Medium 40 G
- Medium 45 NR
- Medium 50 G
- Medium 65 Rcurrent shade
- Medium Dark 10 NG
- Medium Dark 20 R
- Medium Dark 35 NG
- Medium Dark 40 G
- Medium Dark 55 N
- Medium Dark 60 G
- Dark Deep 15 Go
- Dark Deep 25 N
- Dark Deep 35 NG
- Dark Deep 45 G
- Dark Deep 65 NR
- Deepest 15 NG
- Deepest 25 R
- Deepest 35 NG
- Deepest 45 N
- Deepest 55 NR
- Deepest 65 N
- Overall match
- 79out of 100
- Shade (Shade match)
- 88
- Finish (Finish & visual result)
- 100
- Wear (Wear & performance)
- 40
- Skin (Skin suitability)
- 0
- Shade match
- 88out of 100
- Colour
- 95
- Depth
- 99
- Undertone
- 65
Your shade $17.99 at Sephora
Where to buy Neutral Tan
IT Cosmetics CC+ Cream Natural Matte Foundation
Every store that sells this shade · prices as last checked
Looking for a concealer in your shade?
The closest shade to ONE/SIZE Turn Up the Base Full Beat Waterproof Liquid Foundation Medium 65 R (Medium light · Cool · rosy undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Closest concealers
Apricot 5.5
Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Apricot 5.5
- Very close colour
- Medium light · Cool · rosy undertone
$39
Medium Tan 3.5C
bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Medium Tan 3.5C
- Very close colour
- Medium light · Cool · rosy undertone
$31

38N medium-tan neutral
Tarte Shape Tape Full Coverage Matte Concealer, shade 38N medium-tan neutral
- Close colour
- Medium light · Cool undertone
$32

2R28
Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 2R28
- Close colour
- Light medium · Cool undertone
$35

Warm Beige
Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Warm Beige
- Looks identical
- Medium light · Neutral undertone
$36

350C
Rare Beauty Liquid Touch Brightening Concealer, shade 350C
- Close colour
- Medium light · Cool · pink undertone
$24
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
IT Cosmetics CC+ Cream Natural Matte Foundation in Neutral Tan, against ONE/SIZE Turn Up the Base Full Beat Waterproof Liquid Foundation in Medium 65 R. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To IT Cosmetics CC+ Cream Natural Matte Foundation in Neutral Tan.
Same or better
- Near-identical swatch colour
- Same matte finish
- Same full coverage
- Both claim a blurring effect
- Adds SPF 40
Different
- Neutral rather than cool undertone
- No long-wear claim
- Does not claim a lightweight feel
- Not marketed for sensitive skin
Ingredients (information only, not scored)
4 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.
Where to buy Neutral Tan
Your shade $17.99 at Sephora
How these matches are scored
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.