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Turn Up the Base Full Beat Waterproof Liquid Foundation Medium Dark 10 NG dupes and alternatives ONE/SIZE

Medium light · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 3 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free6No drying alcohol1Vegan2Cruelty-free0Oil-free2With SPF0Mineral0

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7 of 32

Only showing matches made for oily skin, with medium coverage, without talc.

  • 1 match has no skin type listed and is not shown.
  • 1 match has no ingredient list listed and is not shown.

Closest shade match: Maybelline Fit Me Matte + Poreless Foundation Toffee 330

The equivalent shade: scored on colour, depth and undertone only.

Your shade
ONE/SIZE
Medium Dark 10 NGChange shade
Depth and undertone: Medium light · Neutral · neutral golden
Finish and coverage: Matte · Full coverage
The match
Maybelline
Toffee 330
Depth and undertone: Medium light · Neutral · neutral golden
Finish and coverage: Matte · Medium coverage
Shade match
96out of 100
Colour
93
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$11.99Ulta BeautyUlta Beauty
$6 less (33%)

Your shade $17.99 at Sephora · product price; shade not separately priced · lowest price $7.97 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Urban Decay Face Bond Self Setting Waterproof Foundation 18

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
ONE/SIZE
Medium Dark 10 NGChange shade
Depth and undertone: Medium light · Neutral · neutral golden
Finish and coverage: Matte · Full coverage
The match
Urban Decay
18
Depth and undertone: Medium · Neutral
Finish and coverage: Matte · Medium coverage
Overall match
86out of 100
Shade (Shade match)
92
Finish (Finish & visual result)
93
Wear (Wear & performance)
82
Skin (Skin suitability)
0
Medium confidence· Digital matchWhy it matches
Best price
$40SephoraSephora
Costs $22.01 more

Your shade $17.99 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Urban Decay

    Face Bond Self Setting Waterproof Foundation

    22
    Shade match 90
    $40SephoraSephoraCosts $22.01 more

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Medium rather than full coverageNot marketed for sensitive skinContains drying alcohol

    Score details
    Shade match
    90
    Finish & visual result
    93
    Wear & performance
    82
    Skin suitability
    0

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Medium rather than full coverage · Not marketed for sensitive skin · Contains drying alcohol

    Retailer shade note: medium neutral

    Medium confidence· Digital match

    View match
  2. #4 · Charlotte Tilbury

    Airbrush Flawless Foundation

    10 Neutral
    Shade match 94
    $52SephoraSephoraCosts $34.01 more

    Matches: Near-identical swatch colourSame neutral undertoneSame matte finish

    Differences: Medium rather than full coverageContains drying alcohol

    Score details
    Shade match
    94
    Finish & visual result
    82
    Wear & performance
    63
    Skin suitability
    68

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Medium rather than full coverage · Contains drying alcohol

    Retailer shade note: tan with neutral undertones

    Medium confidence· Digital match

    View match
  3. #5 · Charlotte Tilbury

    Airbrush Flawless Foundation

    8 Warm
    Shade match 90
    $52SephoraSephoraCosts $34.01 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Same matte finish

    Differences: Medium rather than full coverageContains drying alcohol

    Score details
    Shade match
    90
    Finish & visual result
    82
    Wear & performance
    63
    Skin suitability
    68

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Medium rather than full coverage · Contains drying alcohol

    Retailer shade note: medium with warm undertones

    Medium confidence· Digital match

    View match
  4. #6 · Maybelline

    Fit Me Matte + Poreless Foundation

    Warm Honey 322
    Shade match 90
    $11.99Ulta BeautyUlta Beauty(product price)$6 less (33%)

    Matches: Very close colourSimilar undertone (warm vs neutral)Same matte finish

    Differences: Medium rather than full coverageNo blurring effect claimedNot marketed for sensitive skin

    Score details
    Shade match
    90
    Finish & visual result
    74
    Wear & performance
    80
    Skin suitability
    0

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Medium rather than full coverage · No blurring effect claimed · Not marketed for sensitive skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  5. #7 · Juvia's Place

    I am Magic Natural Radiance Foundation

    530 Ibiza
    Shade match 95
    $14.40$24Ulta BeautyUlta Beauty$3.59 less (20%)

    Matches: Very close colourSame neutral undertoneBoth claim long-wearing

    Differences: Radiant rather than matte finishMedium rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    95
    Finish & visual result
    35
    Wear & performance
    80
    Skin suitability
    68

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Radiant rather than matte finish · Medium rather than full coverage · No blurring effect claimed · Does not claim a lightweight feel · Contains listed fragrance

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to ONE/SIZE Turn Up the Base Full Beat Waterproof Liquid Foundation Medium Dark 10 NG (Medium light · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 7.3 N

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 7.3 N

    • Very close colour
    • Medium light · Neutral · neutral golden undertone

    $32

    SephoraView at Sephora
  2. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    11.5 Tan

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 11.5 Tan

    • Looks identical
    • Medium light · Warm undertone

    $36

    SephoraView at Sephora
  3. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    3N42

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 3N42

    • Very close colour
    • Medium · Neutral · neutral golden undertone

    $35

    SephoraView at Sephora
  4. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    130

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 130

    • Very close colour
    • Medium light · Neutral · neutral golden undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  5. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC30

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC30

    • Looks identical
    • Medium light · Warm · golden undertone

    $30

    SephoraView at Sephora
  6. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Topaz 7

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Topaz 7

    • Very close colour
    • Medium light · Warm · peach undertone

    $39

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Maybelline Fit Me Matte + Poreless Foundation in Toffee 330, against ONE/SIZE Turn Up the Base Full Beat Waterproof Liquid Foundation in Medium Dark 10 NG. Every attribute compared, with its share of the score.

ComparedYour shadeMedium Dark 10 NGClosest shade matchToffee 330Score
Shade match55% of overall96
Colour93#de9a69#d89b6aVery close colourColour difference 1.7 (0 is identical)
Depth99Medium lightMedium lightSameDepth difference: 0.6
Retailer descriptionMedium tanNot statedNo depth word in one descriptionNot compared
Undertone100Neutral · neutral goldenNeutral · neutral goldenSamecandidate undertone inferred
Finish & visual result25% of overall · 3 of 4 compared74
Finish100MatteMatteSameSame matte finish
Coverage60FullMediumSome differenceMedium coverage rather than full
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 2 of 5 compared80
Longevity70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall0
Skin type0SensitiveNormal, oilyMarketed for different skin types
Overall match 83/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Maybelline Fit Me Matte + Poreless Foundation in Toffee 330.

Same or better

  • $6.00 less
  • Very close colour
  • Same neutral undertone
  • Same matte finish
  • Both claim a lightweight feel

Different

  • Medium rather than full coverage
  • No blurring effect claimed
  • Not marketed for sensitive skin
  • Contains alcohol denat.

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Basemoderate siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapUnknown-based vs water-based; silicone moderate vs high
View full match

Why the closest overall alternative works

Urban Decay Face Bond Self Setting Waterproof Foundation in 18, against ONE/SIZE Turn Up the Base Full Beat Waterproof Liquid Foundation in Medium Dark 10 NG. Every attribute compared, with its share of the score.

ComparedYour shadeMedium Dark 10 NGClosest overall alternative18Score
Shade match55% of overall92
Colour94#de9a69#d69666Very close colourColour difference 1.7 (0 is identical)
Depth96Medium lightMediumCloseDepth difference: 2.7
Retailer descriptionMedium tanMediumSome differenceRetailer descriptions one depth band apart
Undertone85Neutral · neutral goldenNeutralClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared93
Finish100MatteMatteSameSame matte finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared82
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall0
Skin type0SensitiveNormal, combination, oilyMarketed for different skin types
Overall match 86/100Shade match 92/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Urban Decay Face Bond Self Setting Waterproof Foundation in 18.

Same or better

  • Very close colour
  • Same neutral undertone
  • Same matte finish
  • Medium rather than full coverage
  • Both claim a blurring effect
  • Both claim long-wearing
  • Claims transfer resistance
  • Both claim a lightweight feel

Different

  • Not marketed for sensitive skin
  • Contains alcohol denat.

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 11%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Basemoderate siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapUnknown-based vs silicone-based; silicone moderate vs high
View full match

Where to buy

Closest shade match

Maybelline Fit Me Matte + Poreless Foundation Toffee 330

Match price
$11.99Ulta BeautyUlta Beauty
$6 less (33%)

Your shade $17.99 at Sephora · product price; shade not separately priced · lowest price $7.97 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Urban Decay Face Bond Self Setting Waterproof Foundation 18

Best price
$40SephoraSephora
Costs $22.01 more

Your shade $17.99 at Sephora

SephoraView at Sephora

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.