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On-the-Glow BASE Foundation Moisture Stick Chai dupes and alternatives Pixi

Medium tan · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free3No drying alcohol1Vegan1Cruelty-free2Oil-free1With SPF0Mineral0

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Only showing matches with medium coverage, with a radiant finish.

  • 1 match has no finish listed and is not shown.

Closest shade matchClosest overall alternative: Tarte Maracuja Juicy Glow Tint 36S Medium-Tan Sand

The equivalent shade and the most similar foundation overall.

Your shade
Pixi
ChaiChange shade
Depth and undertone: Medium tan · Warm
Finish and coverage: Natural · Buildable coverage
The match
Tarte
36S Medium-Tan Sand
Depth and undertone: Medium tan · Warm · golden
Finish and coverage: Radiant · Medium coverage
Overall match
82out of 100
Shade (Shade match)
97
Finish (Finish & visual result)
70
Wear (Wear & performance)
40
Skin (Skin suitability)
100
Shade match
97out of 100
Colour
95
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$42Ulta BeautyUlta Beauty
Costs $26.60 more

Your shade $15.40 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Natasha Denona

    Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation

    YP11
    Shade match 96
    $52SephoraSephoraCosts $36.60 more

    Matches: Very close colourSame warm undertoneClaims a blurring effect

    Differences: Radiant rather than natural finishMedium rather than buildable coverageNot marketed for combination/oily skin

    Score details
    Shade match
    96
    Finish & visual result
    70
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Radiant rather than natural finish · Medium rather than buildable coverage · Not marketed for combination/oily skin · Contains drying alcohol

    Retailer shade note: dark yellow

    Medium confidence· Digital match

    View match
  2. #3 · Pat McGrath Labs

    Skin Fetish: Sublime Perfection Foundation

    Medium 19
    Shade match 96
    $69SephoraSephoraCosts $53.60 more

    Matches: Very close colourSame warm undertoneClaims a blurring effect

    Differences: Radiant rather than natural finishMedium rather than buildable coverageNot marketed for oily/sensitive skin

    Score details
    Shade match
    96
    Finish & visual result
    70
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Radiant rather than natural finish · Medium rather than buildable coverage · Not marketed for oily/sensitive skin · Contains drying alcohol

    Retailer shade note: medium with golden undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Pixi On-the-Glow BASE Foundation Moisture Stick Chai (Medium tan · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Milk Makeup Future Fluid Longwear Hydrating Concealer

    17W

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 17W

    • Very close colour
    • Medium tan · Warm undertone

    $30

    Ulta BeautyView at Ulta Beauty
  2. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    430

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 430

    • Very close colour
    • Medium tan · Warm · golden undertone

    $30

    SephoraView at Sephora
  3. Glossier Stretch Concealer for Dewy Buildable Coverage

    Medium Tan 3

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Medium Tan 3

    • Very close colour
    • Medium tan · Warm · golden undertone

    $22

    SephoraView at Sephora
  4. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Brittle 6.5 Golden

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Brittle 6.5 Golden

    • Very close colour
    • Medium · Warm · golden undertone

    $31

    SephoraView at Sephora
  5. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Maple 8.5

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Maple 8.5

    • Very close colour
    • Medium · Warm · peach undertone

    $39

    SephoraView at Sephora
  6. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    144

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 144

    • Very close colour
    • Medium · Neutral · neutral golden undertone

    $12.99

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Tarte Maracuja Juicy Glow Tint in 36S Medium-Tan Sand, against Pixi On-the-Glow BASE Foundation Moisture Stick in Chai. Every attribute compared, with its share of the score.

ComparedYour shadeChaiClosest match36S Medium-Tan SandScore
Shade match55% of overall97
Colour95#cb8a4a#c98d51Looks identicalColour difference 1.3 (0 is identical)
Depth99Medium tanMedium tanSameDepth difference: 0.8
Retailer descriptionNot statedMedium tanNo depth word in one descriptionNot compared
Undertone100WarmWarm · goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared70
Finish56NaturalRadiantSome differenceRadiant finish rather than natural
Coverage100BuildableMediumCloseMedium coverage rather than buildable (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared40
Longevity40Not listed16-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 82/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tarte Maracuja Juicy Glow Tint in 36S Medium-Tan Sand.

Same or better

  • Near-identical swatch colour
  • Same warm undertone
  • Medium rather than buildable coverage
  • Claims a blurring effect
  • Claims 16-hour wear
  • Claims a lightweight feel

Different

  • Radiant finish instead of natural

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseOil-based, no siliconeWater-based, moderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapOil-based vs water-based; silicone none vs moderate
View full match

Where to buy 36S Medium-Tan Sand

Match price
$42Ulta BeautyUlta Beauty
Costs $26.60 more

Your shade $15.40 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.