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Natural Glow Hydrating Foundation #200 - Light Neutral dupes and alternatives Poom

Fair · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Coverage

Finish

Formulation

Skin type

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Fragrance-free7No drying alcohol7Vegan4Cruelty-free5Oil-free0With SPF3Mineral2

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Only showing matches in liquid form, without talc or silicones.

  • 12 matches have no formulation listed and are not shown.
  • 1 match has no ingredient list listed and is not shown.

Closest shade match: Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation 10 Fair

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Poom
#200 - Light NeutralChange shade
Depth and undertone: Fair · Neutral
Finish and coverage: Matte · Light coverage
The match
Jane Iredale
10 Fair
Depth and undertone: Very fair · Neutral
Finish and coverage: Radiant · Buildable coverage
Shade match
96out of 100
Colour
94
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$56Ulta BeautyUlta Beauty
Costs $10 more

Your shade $46 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Kryolan Professional Makeup Natural Fluid Foundation NO 4

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Poom
#200 - Light NeutralChange shade
Depth and undertone: Fair · Neutral
Finish and coverage: Matte · Light coverage
The match
Kryolan Professional Makeup
NO 4
Depth and undertone: Fair · Olive
Finish and coverage: Natural · Light coverage
Overall match
90out of 100
Shade (Shade match)
90
Finish (Finish & visual result)
82
Wear (Wear & performance)
100
Skin (Skin suitability)
100
Medium confidence· Digital matchWhy it matches
Match price
$51.50Ulta BeautyUlta Beauty
Costs $5.50 more

Your shade $46 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Kryolan Professional Makeup

    Natural Fluid Foundation

    NY 4
    Shade match 87
    $51.50Ulta BeautyUlta Beauty(product price)Costs $5.50 more

    Matches: Very close colourSame light coverageBoth claim a skin-like finish

    Differences: Slightly warmer undertoneNatural rather than matte finish

    Score details
    Shade match
    87
    Finish & visual result
    82
    Wear & performance
    100
    Skin suitability
    100

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish

    Retailer shade note: Yellow

    Medium confidence· Digital match

    View match
  2. #4 · Yepoda

    The Dewy Day

    2N
    Shade match 95
    $39SephoraSephora$7 less (15%)

    Matches: Very close colourSame neutral undertoneBoth claim a skin-like finish

    Differences: Natural rather than matte finishBuildable rather than light coverageNot marketed for combination/oily skin

    Score details
    Shade match
    95
    Finish & visual result
    75
    Wear & performance
    60
    Skin suitability
    60

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Natural rather than matte finish · Buildable rather than light coverage · Not marketed for combination/oily skin

    Retailer shade note: Light shade with neutral undertones

    Medium confidence· Digital match

    View match
  3. #5 · Tower 28 Beauty

    SunnyDays Skin Tint

    15 Melrose
    Shade match 87
    $32SephoraSephora$14 less (30%)

    Matches: Very close colourSame light coverageBoth claim a skin-like finish

    Differences: Slightly warmer undertoneNatural rather than matte finishNot marketed for combination/oily skin

    Score details
    Shade match
    87
    Finish & visual result
    82
    Wear & performance
    70
    Skin suitability
    60

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · Not marketed for combination/oily skin

    Retailer shade note: light with warm undertones

    Medium confidence· Digital match

    View match
  4. #6 · Tower 28 Beauty

    SunnyDays Skin Tint

    18 Montana
    Shade match 86
    $32SephoraSephora$14 less (30%)

    Matches: Very close colourSame light coverageBoth claim a skin-like finish

    Differences: Slightly warmer undertoneNatural rather than matte finishNot marketed for combination/oily skin

    Score details
    Shade match
    86
    Finish & visual result
    82
    Wear & performance
    70
    Skin suitability
    60

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · Not marketed for combination/oily skin

    Retailer shade note: light with peach undertones

    Medium confidence· Digital match

    View match
  5. #7 · RMS Beauty

    ReEvolve Natural Finish Foundation

    22
    Shade match 96
    $59Ulta BeautyUlta Beauty(product price)Costs $13 more

    Matches: Very close colourSame neutral undertoneClaims a blurring effect

    Differences: Natural rather than matte finishMedium rather than light coverageNo skin-like finish claimed

    Score details
    Shade match
    96
    Finish & visual result
    58
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than light coverage · No skin-like finish claimed · Does not claim a lightweight feel

    Retailer shade note: buff beige with neutral undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Poom Natural Glow Hydrating Foundation #200 - Light Neutral (Fair · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer

    4 Fair

    Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer, shade 4 Fair

    • Looks identical
    • Fair · Neutral undertone

    $36

    Ulta BeautyView at Ulta Beauty
  2. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    230

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 230

    • Very close colour
    • Very fair · Neutral undertone

    $30

    SephoraView at Sephora
  3. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Porcelain

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Porcelain

    • Very close colour
    • Very fair · Neutral undertone

    $36

    SephoraView at Sephora
  4. Glossier Stretch Concealer for Dewy Buildable Coverage

    Light 2

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Light 2

    • Very close colour
    • Fair · Neutral undertone

    $22

    SephoraView at Sephora
  5. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    4.5 Fair-Medium

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 4.5 Fair-Medium

    • Very close colour
    • Fair · Neutral · neutral golden undertone

    $36

    SephoraView at Sephora
  6. Dior Forever Skin Correct Full-Coverage Concealer

    2WP Warm Peach

    Dior Forever Skin Correct Full-Coverage Concealer, shade 2WP Warm Peach

    • Looks identical
    • Fair · Warm · peach undertone

    $42

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation in 10 Fair, against Poom Natural Glow Hydrating Foundation in #200 - Light Neutral. Every attribute compared, with its share of the score.

ComparedYour shade#200 - Light NeutralClosest shade match10 FairScore
Shade match55% of overall96
Colour94#f9cfa7#f5d1acVery close colourColour difference 1.7 (0 is identical)
Depth100FairVery fairCloseDepth difference: 0.3
Retailer descriptionLightFairSome differenceRetailer descriptions one depth band apart
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall54
Finish12MatteRadiantDifferentRadiant finish rather than matte
Coverage80LightBuildableCloseBuildable coverage rather than light (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared55
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 80/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation in 10 Fair.

Same or better

  • Very close colour
  • Same neutral undertone
  • Buildable rather than light coverage
  • Both claim a skin-like finish
  • Claims a blurring effect
  • Claims long-wearing
  • Claims colour stability
  • Both claim a lightweight feel
  • Adds SPF 30

Different

  • Radiant finish instead of matte

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 15%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, moderate siliconePowder-based, moderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 30
OverlapWater-based vs powder-based; silicone moderate vs moderate
View full match

Why the closest overall alternative works

Kryolan Professional Makeup Natural Fluid Foundation in NO 4, against Poom Natural Glow Hydrating Foundation in #200 - Light Neutral. Every attribute compared, with its share of the score.

ComparedYour shade#200 - Light NeutralClosest overall alternativeNO 4Score
Shade match55% of overall90
Colour96#f9cfa7#f5cfa7Looks identicalColour difference 1.3 (0 is identical)
Depth99FairFairSameDepth difference: 0.5
Retailer descriptionLightNot statedNo depth word in one descriptionNot compared
Undertone70NeutralOliveSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared82
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage100LightLightSameSame light coverage
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 1 of 5 compared100
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 90/100Shade match 90/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Kryolan Professional Makeup Natural Fluid Foundation in NO 4.

Same or better

  • Near-identical swatch colour
  • Same light coverage
  • Both claim a skin-like finish
  • Both claim a lightweight feel

Different

  • Olive rather than neutral undertone
  • Natural finish instead of matte

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 14%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, moderate siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone moderate vs none
View full match

Where to buy

Closest shade match

Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation 10 Fair

Best price
$56Ulta BeautyUlta Beauty
Costs $10 more

Your shade $46 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Kryolan Professional Makeup Natural Fluid Foundation NO 4

Match price
$51.50Ulta BeautyUlta Beauty
Costs $5.50 more

Your shade $46 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.