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Natural Glow Hydrating Foundation #400 - Tan Neutral dupes and alternatives Poom

Medium · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Coverage

Finish

Formulation

  • Liquid0
  • Stick0
  • Powder0
  • Serum2
  • Gel0

Skin type

Preferences

Fragrance-free3No drying alcohol3Vegan0Cruelty-free1Oil-free0With SPF0Mineral2

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Only showing matches with buildable coverage, without talc or dimethicone.

Closest shade matchClosest overall alternative: Tarte Timeless Hydrating Foundation 42S Tan Sand

The equivalent shade and the most similar foundation overall.

Your shade
Poom
#400 - Tan NeutralChange shade
Depth and undertone: Medium · Neutral
Finish and coverage: Matte · Light coverage
The match
Tarte
42S Tan Sand
Depth and undertone: Medium · Neutral · neutral golden
Finish and coverage: Natural · Buildable coverage
Overall match
78out of 100
Shade (Shade match)
91
Finish (Finish & visual result)
58
Wear (Wear & performance)
60
Skin (Skin suitability)
100
Shade match
91out of 100
Colour
91
Depth
99
Undertone
85
Medium confidence· Digital matchWhy it matches
Best price
$42Ulta BeautyUlta Beauty
$6 less (13%)

Your shade $48 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Well People

    Skinforia Serum Foundation

    26 Medium Warm
    Shade match 80
    $30TargetTarget$18 less (38%)

    Matches: Both claim a skin-like finishClaims long-wearingBoth claim a lightweight feel

    Differences: Slightly warmer undertoneNatural rather than matte finishBuildable rather than light coverage

    Score details
    Shade match
    80
    Finish & visual result
    75
    Wear & performance
    60
    Skin suitability
    80

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · Buildable rather than light coverage · Not marketed for sensitive skin

    Low confidence· Digital match

    View match
  2. #3 · Well People

    Skinforia Serum Foundation

    24 Light Medium Neutral
    Shade match 79
    $30TargetTarget$18 less (38%)

    Matches: Same neutral undertoneBoth claim a skin-like finishClaims long-wearing

    Differences: Slightly lighterNatural rather than matte finishBuildable rather than light coverage

    Score details
    Shade match
    79
    Finish & visual result
    75
    Wear & performance
    60
    Skin suitability
    80

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly lighter · Natural rather than matte finish · Buildable rather than light coverage · Not marketed for sensitive skin

    Low confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Poom Natural Glow Hydrating Foundation #400 - Tan Neutral (Medium · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. e.l.f. Cosmetics 16HR Camo Concealer

    Tan Neutral

    e.l.f. Cosmetics 16HR Camo Concealer, shade Tan Neutral

    • Very close colour
    • Medium · Neutral undertone

    $8

    Ulta BeautyView at Ulta Beauty
  2. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    3N42

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 3N42

    • Looks identical
    • Medium · Neutral · neutral golden undertone

    $35

    SephoraView at Sephora
  3. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Candied Ginger 6.1 Golden

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Candied Ginger 6.1 Golden

    • Looks identical
    • Medium · Warm · golden undertone

    $31

    SephoraView at Sephora
  4. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    10.5 Tan

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 10.5 Tan

    • Very close colour
    • Medium · Neutral · neutral golden undertone

    $36

    SephoraView at Sephora
  5. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Tan 4N

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Tan 4N

    • Close colour
    • Medium · Neutral undertone

    $31

    Ulta BeautyView at Ulta Beauty
  6. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    410 Almond

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 410 Almond

    • Very close colour
    • Medium

    $15.99

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Tarte Timeless Hydrating Foundation in 42S Tan Sand, against Poom Natural Glow Hydrating Foundation in #400 - Tan Neutral. Every attribute compared, with its share of the score.

ComparedYour shade#400 - Tan NeutralClosest match42S Tan SandScore
Shade match55% of overall91
Colour91#da9459#d8925fVery close colourColour difference 2.1 (0 is identical)
Depth99MediumMediumSameDepth difference: 0.9
Retailer descriptionTanNot statedNo depth word in one descriptionNot compared
Undertone85NeutralNeutral · neutral goldenClosecandidate undertone inferred
Finish & visual result25% of overall58
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage80LightBuildableCloseBuildable coverage rather than light (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared60
Longevity40Not listed12-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 78/100Shade match 91/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tarte Timeless Hydrating Foundation in 42S Tan Sand.

Same or better

  • $6 less
  • Very close colour
  • Same neutral undertone
  • Buildable rather than light coverage
  • Claims a blurring effect
  • Claims 12-hour wear
  • Both claim a lightweight feel

Different

  • Natural finish instead of matte
  • No skin-like finish claimed

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 13%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, moderate siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone moderate vs none
View full match

Where to buy 42S Tan Sand

Best price
$42Ulta BeautyUlta Beauty
$6 less (13%)

Your shade $48 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.