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Natural Glow Hydrating Foundation #400 - Tan Neutral dupes and alternatives Poom

Medium · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free4No drying alcohol3Vegan1Cruelty-free1Oil-free0With SPF1Mineral0

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Only showing matches made for sensitive skin, with full coverage.

Closest shade matchClosest overall alternative: Maybelline Super Stay Lumi-Matte Foundation 330

The equivalent shade and the most similar foundation overall.

Your shade
Poom
#400 - Tan NeutralChange shade
Depth and undertone: Medium · Neutral
Finish and coverage: Matte · Light coverage
The match
Maybelline
330
Depth and undertone: Medium · Neutral
Finish and coverage: Matte · Full coverage
Overall match
81out of 100
Shade (Shade match)
94
Finish (Finish & visual result)
65
Wear (Wear & performance)
54
Skin (Skin suitability)
100
Shade match
94out of 100
Colour
91
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$15.99Ulta BeautyUlta Beauty
$32.01 less (67%)

Your shade $48 at Ulta Beauty · product price; shade not separately priced · lowest price $11.97 at Walmart

Ulta BeautyView at Ulta Beauty

More matches

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Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · bareMinerals

    BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20

    Medium Deep 40 Warm
    Shade match 85
    $45Ulta BeautyUlta Beauty(product price)$3 less (6%)

    Matches: Very close colourSame matte finishBoth claim a skin-like finish

    Differences: Slightly warmer undertoneFull rather than light coverageContains drying alcohol

    Score details
    Shade match
    85
    Finish & visual result
    79
    Wear & performance
    54
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Slightly warmer undertone · Full rather than light coverage · Contains drying alcohol

    Retailer shade note: for medium deep warm skin with a golden hue

    Medium confidence· Digital match

    View match
  2. #3 · Juvia's Place

    I Am Magic Velvety Matte Foundation

    400 Ethiopia
    Shade match 88
    $24Ulta BeautyUlta Beauty(product price)$24 less (50%)

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Full rather than light coverageNo skin-like finish claimed

    Score details
    Shade match
    88
    Finish & visual result
    65
    Wear & performance
    54
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Full rather than light coverage · No skin-like finish claimed

    Retailer shade note: for tan skin w/ neutral warm undertones

    Medium confidence· Digital match

    View match
  3. #4 · Juvia's Place

    I Am Magic Velvety Matte Foundation

    450 Casablanca
    Shade match 83
    $24Ulta BeautyUlta Beauty(product price)$24 less (50%)

    Matches: Very close colourSame matte finishClaims long-wearing

    Differences: Slightly warmer undertoneFull rather than light coverageNo skin-like finish claimed

    Score details
    Shade match
    83
    Finish & visual result
    65
    Wear & performance
    54
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Slightly warmer undertone · Full rather than light coverage · No skin-like finish claimed

    Retailer shade note: for tan skin w/ golden warm undertones

    Medium confidence· Digital match

    View match
  4. #5 · L'Oréal Paris

    Infallible 24H Fresh Wear Foundation In A Powder

    260 Golden Sun
    Shade match 84
    $18.99Ulta BeautyUlta Beauty(product price)$29.01 less (60%)

    Matches: Very close colourSame matte finishClaims 24-hour wear

    Differences: Slightly warmer undertoneFull rather than light coverageNo skin-like finish claimed

    Score details
    Shade match
    84
    Finish & visual result
    65
    Wear & performance
    51
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly warmer undertone · Full rather than light coverage · No skin-like finish claimed · Contains listed fragrance

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Poom Natural Glow Hydrating Foundation #400 - Tan Neutral (Medium · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. e.l.f. Cosmetics 16HR Camo Concealer

    Tan Neutral

    e.l.f. Cosmetics 16HR Camo Concealer, shade Tan Neutral

    • Very close colour
    • Medium · Neutral undertone

    $8

    Ulta BeautyView at Ulta Beauty
  2. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    3N42

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 3N42

    • Looks identical
    • Medium · Neutral · neutral golden undertone

    $35

    SephoraView at Sephora
  3. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Candied Ginger 6.1 Golden

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Candied Ginger 6.1 Golden

    • Looks identical
    • Medium · Warm · golden undertone

    $31

    SephoraView at Sephora
  4. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    10.5 Tan

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 10.5 Tan

    • Very close colour
    • Medium · Neutral · neutral golden undertone

    $36

    SephoraView at Sephora
  5. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Tan 4N

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Tan 4N

    • Close colour
    • Medium · Neutral undertone

    $31

    Ulta BeautyView at Ulta Beauty
  6. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    410 Almond

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 410 Almond

    • Very close colour
    • Medium

    $15.99

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Maybelline Super Stay Lumi-Matte Foundation in 330, against Poom Natural Glow Hydrating Foundation in #400 - Tan Neutral. Every attribute compared, with its share of the score.

ComparedYour shade#400 - Tan NeutralClosest match330Score
Shade match55% of overall94
Colour91#da9459#d99664Very close colourColour difference 2.1 (0 is identical)
Depth99MediumMediumSameDepth difference: 0.8
Retailer descriptionTanNot statedNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared65
Finish100MatteMatteSameSame matte finish
Coverage40LightFullDifferentFull coverage rather than light (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared54
Longevity40Not listed30-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 81/100Shade match 94/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Maybelline Super Stay Lumi-Matte Foundation in 330.

Same or better

  • $32.01 less
  • Very close colour
  • Same neutral undertone
  • Same matte finish
  • Claims 30-hour wear
  • Claims transfer resistance
  • Both claim a lightweight feel

Different

  • Full rather than light coverage
  • No skin-like finish claimed
  • Contains alcohol denat.

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 13%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, moderate siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapBoth water-based; silicone moderate vs high
View full match

Where to buy 330

Match price
$15.99Ulta BeautyUlta Beauty
$32.01 less (67%)

Your shade $48 at Ulta Beauty · product price; shade not separately priced · lowest price $11.97 at Walmart

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.