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Natural Glow Hydrating Foundation #500 - Deep Tan Neutral dupes and alternatives Poom

Deep tan · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches with medium coverage, in liquid form.

  • 18 matches have no formulation listed and are not shown.

Closest shade match: m.ph by Mary Phillips Le Skin Weightless Serum Foundation Tan 250 O

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Poom
#500 - Deep Tan NeutralChange shade
Depth and undertone: Deep tan · Neutral
Finish and coverage: Matte · Light coverage
The match
m.ph by Mary Phillips
Tan 250 O
Depth and undertone: Deep tan · Olive
Finish and coverage: Natural · Medium coverage
Shade match
88out of 100
Colour
92
Depth
99
Undertone
70
Medium confidence· Digital matchWhy it matches
Best price
$49SephoraSephora
Costs $1 more

Your shade $48 at Ulta Beauty

Closest overall alternative: Ciele tint & PROTECT medium coverage serum foundation 09 | Honey

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Poom
#500 - Deep Tan NeutralChange shade
Depth and undertone: Deep tan · Neutral
Finish and coverage: Matte · Light coverage
The match
Ciele
09 | Honey
Depth and undertone: Deep tan · Warm
Finish and coverage: Natural · Medium coverage
Overall match
82out of 100
Shade (Shade match)
85
Finish (Finish & visual result)
70
Wear (Wear & performance)
100
Skin (Skin suitability)
60
Best price
$44SephoraSephora
$4 less (8%)

Your shade $48 at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 87
    $69SephoraSephoraCosts $21 more

    Matches: Very close colourClaims a blurring effectBoth claim a lightweight feel

    Differences: Slightly warmer undertoneNatural rather than matte finishMedium rather than light coverage

    Score details
    Shade match
    87
    Finish & visual result
    58
    Wear & performance
    100
    Skin suitability
    40

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · Medium rather than light coverage · No skin-like finish claimed · Not marketed for dry/oily/sensitive skin

    Retailer shade note: tan to deep peach

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Poom Natural Glow Hydrating Foundation #500 - Deep Tan Neutral (Deep tan · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. L'Oréal Paris True Match Radiant Serum Concealer

    N9

    L'Oréal Paris True Match Radiant Serum Concealer, shade N9

    • Very close colour
    • Deep tan · Neutral undertone

    $16.99

  2. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    148

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 148

    • Very close colour
    • Deep tan · Neutral undertone

    $12.99

  3. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    4N68

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 4N68

    • Very close colour
    • Deep tan · Neutral · neutral golden undertone

    $35

  4. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    14.5 Deep

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 14.5 Deep

    • Close colour
    • Deep tan · Neutral · neutral golden undertone

    $36

  5. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Brandy 10

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Brandy 10

    • Very close colour
    • Deep tan · Cool · pink undertone

    $39

  6. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Honeycomb 7.7 Red

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Honeycomb 7.7 Red

    • Very close colour
    • Deep tan · Cool undertone

    $31

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

m.ph by Mary Phillips Le Skin Weightless Serum Foundation in Tan 250 O, against Poom Natural Glow Hydrating Foundation in #500 - Deep Tan Neutral. Every attribute compared, with its share of the score.

ComparedYour shade#500 - Deep Tan NeutralClosest shade matchTan 250 OScore
Shade match55% of overall88
Colour92#a8622e#a16330Very close colourColour difference 2.0 (0 is identical)
Depth99Deep tanDeep tanSameDepth difference: 0.9
Retailer descriptionDeep tanTanSome differenceRetailer descriptions one depth band apart
Undertone70NeutralOliveSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared75
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage80LightMediumCloseMedium coverage rather than light (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared54
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, dry, combinationBoth marketed for combination/​dry/​normal skin
Overall match 78/100Shade match 88/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To m.ph by Mary Phillips Le Skin Weightless Serum Foundation in Tan 250 O.

Same or better

  • Very close colour
  • Medium rather than light coverage
  • Both claim a skin-like finish
  • Claims long-wearing
  • Claims not settling into lines
  • Both claim a lightweight feel

Different

  • Olive rather than neutral undertone
  • Natural finish instead of matte
  • Not marketed for oily/sensitive skin
  • Contains alcohol

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, moderate siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol)
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone moderate vs high

Why the closest overall alternative works

Ciele tint & PROTECT medium coverage serum foundation in 09 | Honey, against Poom Natural Glow Hydrating Foundation in #500 - Deep Tan Neutral. Every attribute compared, with its share of the score.

ComparedYour shade#500 - Deep Tan NeutralClosest overall alternative09 | HoneyScore
Shade match55% of overall85
Colour89#a8622e#ae5e2bVery close colourColour difference 2.4 (0 is identical)
Depth100Deep tanDeep tanSameDepth difference: 0.1
Retailer descriptionDeep tanNot statedNo depth word in one descriptionNot compared
Undertone65NeutralWarmSome differencefrom retailer shade descriptions
Finish & visual result25% of overall70
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage80LightMediumCloseMedium coverage rather than light (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 1 of 5 compared100
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, combination, oilyBoth marketed for combination/​normal/​oily skin
Overall match 82/100Shade match 85/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Ciele tint & PROTECT medium coverage serum foundation in 09 | Honey.

Same or better

  • $4 less
  • Very close colour
  • Medium rather than light coverage
  • Both claim a skin-like finish
  • Claims a blurring effect
  • Both claim a lightweight feel
  • Adds SPF 50

Different

  • Slightly warmer undertone
  • Natural finish instead of matte
  • Not marketed for dry/sensitive skin

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, moderate siliconehigh silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 50
OverlapWater-based vs unknown-based; silicone moderate vs high

Where to buy

Closest shade match

m.ph by Mary Phillips Le Skin Weightless Serum Foundation Tan 250 O

Best price
$49SephoraSephora
Costs $1 more

Your shade $48 at Ulta Beauty

Closest overall alternative

Ciele tint & PROTECT medium coverage serum foundation 09 | Honey

Best price
$44SephoraSephora
$4 less (8%)

Your shade $48 at Ulta Beauty

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.