Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$9Ulta Beauty(product price)$29 less (76%)4.3 (644)
Matches: Very close colour· Same full coverage· Claims long-wearing
Differences: Matte rather than natural finish· No skin-like finish claimed· Does not claim a lightweight feel
Score details
Shade match
87
Finish & visual result
68
Wear & performance
40
Skin suitability
60
Very close colour · Matte · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Matte rather than natural finish · No skin-like finish claimed · Does not claim a lightweight feel · Not marketed for dry/sensitive skin · Contains listed fragrance · No SPF
The closest shade to PÜR 4-in-1 Tinted Moisturizer SPF 20 Buff MN3 (Medium tan · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
Milani Conceal + Perfect Smooth Finish Cream-To-Powder Foundation in Tan, against PÜR 4-in-1 Tinted Moisturizer SPF 20 in Buff MN3. Every attribute compared, with its share of the score.
ComparedYour shadeBuff MN3Closest matchTanHow they compareScore
Shade match55% of overall87
Colour60%86#b1845d#bb8762Very close colourColour difference 2.9 (0 is identical)
Overall match 74/100Shade match 87/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.