Deep tan · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Only showing matches with medium coverage, in powder form, without talc.
The equivalent shade and the most similar foundation overall.
Ulta BeautyYour shade $35 at Ulta Beauty · product price; shade not separately priced
Ulta Beauty Collection Adjustable Coverage Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16 · product priceView at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty(product price)$19 less (54%)Matches: Same cool undertoneSame matte finishClaims a skin-like finish
Differences: Medium rather than buildable coverage
Close colour · Matte · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Medium rather than buildable coverage
Medium confidence· Digital match
Ulta Beauty Collection Adjustable Coverage Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16 · product priceView at Ulta Beauty
SephoraCosts $5 moreMatches: Same cool undertoneSame matte finishBoth claim a blurring effect
Differences: Medium rather than buildable coverageDoes not claim not settling into lines
Close colour · Matte · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Medium rather than buildable coverage · Does not claim not settling into lines
Retailer shade note: tan to deep skin with a balance of warm & cool undertones
Medium confidence· Digital match
Tarte Amazonian Clay Blurring Powder Foundation
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraUlta Beautyfrom $40 · product priceView at Ulta Beauty
Macy's$40View at Macy'sUlta Beauty(product price)Costs $3 moreMatches: Very close colourSame matte finishBoth claim a blurring effect
Differences: Neutral rather than cool undertoneMedium rather than buildable coverage
Very close colour · Matte · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Neutral rather than cool undertone · Medium rather than buildable coverage
Retailer shade note: deep with neutral, subtle warm undertones
Medium confidence· Digital match
Kylie Cosmetics Natural Blur Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $38 · product priceView at Ulta BeautyMacy's$38View at Macy'sThe closest shade to R.E.M. Beauty Sweetener Foundation deep 4 c (Deep tan · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
11.75
$42
14 Deep
$36
CN 126 Espresso
$22
5.5N
$38
53N deep
$32
560 Suede C
$32
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Ulta Beauty Collection Adjustable Coverage Powder Foundation in Tan Dark Cool, against R.E.M. Beauty Sweetener Foundation in deep 4 c. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Ulta Beauty Collection Adjustable Coverage Powder Foundation in Tan Dark Cool.
3 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.
Ulta BeautyYour shade $35 at Ulta Beauty · product price; shade not separately priced
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
