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Sweetener Foundation tan 5 nw dupes and alternatives R.E.M. Beauty

Medium tan · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches with full coverage, without talc.

  • 2 matches have no ingredient list listed and are not shown.

Closest shade match: MAC Cosmetics Studio Fix Fluid SPF 15 Foundation NC45

The equivalent shade: scored on colour, depth and undertone only.

Shade match
93out of 100
Colour
95
Depth
98
Undertone
85
Medium confidence· Digital matchWhy it matches
Best price
$39SephoraSephora
Costs $4 more

Your shade $35 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: IT Cosmetics CC+ Cream Natural Matte Foundation Rich

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Overall match
84out of 100
Shade (Shade match)
92
Finish (Finish & visual result)
93
Wear (Wear & performance)
40
Skin (Skin suitability)
80
Best price
$39SephoraSephora
Costs $4 more

Your shade $35 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 91
    $55Ulta BeautyUlta Beauty(product price)Costs $20 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Same matte finish

    Differences: Full rather than buildable coverageDoes not claim not settling into lines

    Score details
    Shade match
    91
    Finish & visual result
    93
    Wear & performance
    40
    Skin suitability
    73

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Full rather than buildable coverage · Does not claim not settling into lines

    Retailer shade note: MD3.15 - medium-deep to deep with warm undertones

    Medium confidence· Digital match

    View match
  2. Shade match 89
    $55SephoraSephoraCosts $20 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Same matte finish

    Differences: Full rather than buildable coverageDoes not claim not settling into lines

    Score details
    Shade match
    89
    Finish & visual result
    93
    Wear & performance
    40
    Skin suitability
    73

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Full rather than buildable coverage · Does not claim not settling into lines

    Retailer shade note: MD3.3 - Medium-deep to deep with warm undertones, and a red tone

    Medium confidence· Digital match

    View match
  3. #5 · J.Cat Beauty

    Perfextion Long Wearing Foundation

    Cappuccino
    Shade match 92
    $3.89$5.99Ulta BeautyUlta Beauty$31.11 less (89%)

    Matches: Very close colourSame neutral undertoneBoth claim a blurring effect

    Differences: Natural rather than matte finishFull rather than buildable coverage

    Score details
    Shade match
    92
    Finish & visual result
    73
    Wear & performance
    54
    Skin suitability
    68

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Natural rather than matte finish · Full rather than buildable coverage

    Medium confidence· Digital match

    View match
  4. #6 · Maybelline

    Super Stay Lumi-Matte Foundation

    340
    Shade match 90
    $11.19$15.99Ulta BeautyUlta Beauty$23.81 less (68%)

    Matches: Very close colourSimilar undertone (warm vs neutral)Same matte finish

    Differences: Full rather than buildable coverageNo blurring effect claimedDoes not claim not settling into lines

    Score details
    Shade match
    90
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    68

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Full rather than buildable coverage · No blurring effect claimed · Does not claim not settling into lines · Contains drying alcohol

    Retailer shade note: warm undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to R.E.M. Beauty Sweetener Foundation tan 5 nw (Medium tan · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW35

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW35

    • Looks identical
    • Medium tan · Warm · peach undertone

    $30

  2. Milk Makeup Future Fluid Longwear Hydrating Concealer

    18W

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 18W

    • Very close colour
    • Medium tan · Warm undertone

    $30

  3. L'Oréal Paris True Match Radiant Serum Concealer

    C8

    L'Oréal Paris True Match Radiant Serum Concealer, shade C8

    • Very close colour
    • Medium tan · Warm undertone

    $16.99

  4. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Valley 8.25

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Valley 8.25

    • Very close colour
    • Medium tan · Warm · golden undertone

    $39

  5. Maybelline Fit Me Natural Finish Concealer

    045 Tan

    Maybelline Fit Me Natural Finish Concealer, shade 045 Tan

    • Very close colour
    • Medium tan

    $10.99

  6. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Caramel Corn 5.1 Neutral

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Caramel Corn 5.1 Neutral

    • Close colour
    • Medium tan · Neutral undertone

    $31

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

MAC Cosmetics Studio Fix Fluid SPF 15 Foundation in NC45, against R.E.M. Beauty Sweetener Foundation in tan 5 nw. Every attribute compared, with its share of the score.

ComparedYour shadetan 5 nwClosest shade matchNC45Score
Shade match55% of overall93
Colour95#d08151#ce8556Looks identicalColour difference 1.4 (0 is identical)
Depth98Medium tanMedium tanSameDepth difference: 1.1
Retailer descriptionTanMedium tanSome differenceRetailer descriptions one depth band apart
Undertone85Neutral · neutral goldenNeutralClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared81
Finish100MatteMatteSameSame matte finish
Coverage80BuildableFullCloseFull coverage rather than buildable (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall52
Longevity40Not listed24-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall0
Skin type0CombinationNormal, oilyMarketed for different skin types
Overall match 79/100Shade match 93/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To MAC Cosmetics Studio Fix Fluid SPF 15 Foundation in NC45.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Same matte finish
  • Full rather than buildable coverage
  • Claims 24-hour wear
  • Claims transfer resistance
  • Both claim not settling into lines
  • Claims colour stability
  • Claims a lightweight feel
  • Adds SPF 15

Different

  • No blurring effect claimed
  • Not marketed for combination skin

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 15
OverlapSilicone-based vs water-based; silicone high vs high

Why the closest overall alternative works

IT Cosmetics CC+ Cream Natural Matte Foundation in Rich, against R.E.M. Beauty Sweetener Foundation in tan 5 nw. Every attribute compared, with its share of the score.

ComparedYour shadetan 5 nwClosest overall alternativeRichScore
Shade match55% of overall92
Colour87#d08151#d58852Very close colourColour difference 2.7 (0 is identical)
Depth94Medium tanMediumCloseDepth difference: 3.3
Retailer descriptionTanNot statedNo depth word in one descriptionNot compared
Undertone100Neutral · neutral goldenNeutral · neutral goldenSamecandidate undertone inferred
Finish & visual result25% of overall · 3 of 4 compared93
Finish100MatteMatteSameSame matte finish
Coverage80BuildableFullCloseFull coverage rather than buildable (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 1 of 5 compared40
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall80
Skin type80CombinationCombination, oilyBoth marketed for combination skin
Overall match 84/100Shade match 92/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To IT Cosmetics CC+ Cream Natural Matte Foundation in Rich.

Same or better

  • Very close colour
  • Same neutral undertone
  • Same matte finish
  • Full rather than buildable coverage
  • Both claim a blurring effect
  • Adds SPF 40

Different

  • Does not claim not settling into lines

Ingredients (information only, not scored)

12 shared ingredients; weighted similarity 19%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 40
OverlapSilicone-based vs water-based; silicone high vs high

Where to buy

Closest shade match

MAC Cosmetics Studio Fix Fluid SPF 15 Foundation NC45

Best price
$39SephoraSephora
Costs $4 more

Your shade $35 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

IT Cosmetics CC+ Cream Natural Matte Foundation Rich

Best price
$39SephoraSephora
Costs $4 more

Your shade $35 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.