Beautler.Your beauty butler

Sweetener Foundation tan 5 nw dupes and alternatives R.E.M. Beauty

Medium tan · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches with medium coverage, without talc.

  • 2 matches have no ingredient list listed and are not shown.

Closest shade matchClosest overall alternative: Too Faced Born This Way Soft Matte Foundation Natural Beige

The equivalent shade and the most similar foundation overall.

Overall match
85out of 100
Shade (Shade match)
96
Finish (Finish & visual result)
79
Wear (Wear & performance)
55
Skin (Skin suitability)
73
Shade match
96out of 100
Colour
94
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$48Ulta BeautyUlta Beauty
Costs $13 more

Your shade $35 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    32 Medium Deep Neutral
    Shade match 94
    $38SephoraSephoraCosts $3 more

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Medium rather than buildable coverageDoes not claim not settling into lines

    Score details
    Shade match
    94
    Finish & visual result
    88
    Wear & performance
    40
    Skin suitability
    70

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Medium rather than buildable coverage · Does not claim not settling into lines

    Retailer shade note: neutral peach

    Medium confidence· Digital match

    View match
  2. #3 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    31 Medium Deep Neutral
    Shade match 92
    $38SephoraSephoraCosts $3 more

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Medium rather than buildable coverageDoes not claim not settling into lines

    Score details
    Shade match
    92
    Finish & visual result
    88
    Wear & performance
    40
    Skin suitability
    70

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Medium rather than buildable coverage · Does not claim not settling into lines

    Retailer shade note: neutral beige

    Medium confidence· Digital match

    View match
  3. #4 · L'Oréal Paris

    Age Perfect Radiant Serum Foundation

    Toffee
    Shade match 94
    $14.97WalmartWalmart$20.03 less (57%)

    Matches: Near-identical swatch colourSame neutral undertoneBoth claim not settling into lines

    Differences: Natural rather than matte finishMedium rather than buildable coverageNo blurring effect claimed

    Score details
    Shade match
    94
    Finish & visual result
    70
    Wear & performance
    74
    Skin suitability
    0

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than buildable coverage · No blurring effect claimed · Not marketed for combination skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  4. #5 · Maybelline

    Fit Me Matte + Poreless Foundation

    Classic Tan 335
    Shade match 93
    $11.99Ulta BeautyUlta Beauty$23.01 less (66%)

    Matches: Near-identical swatch colourSame neutral undertoneSame matte finish

    Differences: Medium rather than buildable coverageNo blurring effect claimedDoes not claim not settling into lines

    Score details
    Shade match
    93
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    0

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Medium rather than buildable coverage · No blurring effect claimed · Does not claim not settling into lines · Not marketed for combination skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  5. #6 · NARS

    Light Reflecting Foundation

    Seville
    Shade match 90
    $55Ulta BeautyUlta Beauty(product price)Costs $20 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Both claim a blurring effect

    Differences: Natural rather than matte finishMedium rather than buildable coverageDoes not claim not settling into lines

    Score details
    Shade match
    90
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    73

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than buildable coverage · Does not claim not settling into lines

    Retailer shade note: M3.15 - medium-deep to deep with warm undertones

    Medium confidence· Digital match

    View match
  6. #7 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    35 Medium Deep Cool
    Shade match 84
    $38SephoraSephoraCosts $3 more

    Matches: Near-identical swatch colourSame matte finishClaims a skin-like finish

    Differences: Slightly cooler undertoneMedium rather than buildable coverageDoes not claim not settling into lines

    Score details
    Shade match
    84
    Finish & visual result
    88
    Wear & performance
    40
    Skin suitability
    70

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly cooler undertone · Medium rather than buildable coverage · Does not claim not settling into lines

    Retailer shade note: cool rose

    Medium confidence· Digital match

    View match
  7. #8 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    34 Medium Deep Warm
    Shade match 84
    $38SephoraSephoraCosts $3 more

    Matches: Very close colourSame matte finishClaims a skin-like finish

    Differences: Olive rather than neutral undertoneMedium rather than buildable coverageDoes not claim not settling into lines

    Score details
    Shade match
    84
    Finish & visual result
    88
    Wear & performance
    40
    Skin suitability
    70

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Olive rather than neutral undertone · Medium rather than buildable coverage · Does not claim not settling into lines

    Retailer shade note: warm olive

    Medium confidence· Digital match

    View match
  8. #9 · Sephora Collection

    Best Skin Ever Liquid Foundation

    28Y
    Shade match 92
    $24SephoraSephora$11 less (31%)

    Matches: Very close colourSimilar undertone (warm vs neutral)Claims long-wearing

    Differences: Natural rather than matte finishMedium rather than buildable coverageNo blurring effect claimed

    Score details
    Shade match
    92
    Finish & visual result
    70
    Wear & performance
    40
    Skin suitability
    73

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than buildable coverage · No blurring effect claimed · Does not claim not settling into lines

    Retailer shade note: tan with yellow undertones

    Medium confidence· Digital match

    View match
  9. #10 · m.ph by Mary Phillips

    Le Skin Weightless Serum Foundation

    Tan 190 G
    Shade match 89
    $49SephoraSephoraCosts $14 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Claims a skin-like finish

    Differences: Natural rather than matte finishMedium rather than buildable coverageNo blurring effect claimed

    Score details
    Shade match
    89
    Finish & visual result
    64
    Wear & performance
    59
    Skin suitability
    73

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than buildable coverage · No blurring effect claimed · Contains drying alcohol

    Retailer shade note: tan with golden undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to R.E.M. Beauty Sweetener Foundation tan 5 nw (Medium tan · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW35

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW35

    • Looks identical
    • Medium tan · Warm · peach undertone

    $30

  2. Milk Makeup Future Fluid Longwear Hydrating Concealer

    18W

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 18W

    • Very close colour
    • Medium tan · Warm undertone

    $30

  3. L'Oréal Paris True Match Radiant Serum Concealer

    C8

    L'Oréal Paris True Match Radiant Serum Concealer, shade C8

    • Very close colour
    • Medium tan · Warm undertone

    $16.99

  4. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Valley 8.25

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Valley 8.25

    • Very close colour
    • Medium tan · Warm · golden undertone

    $39

  5. Maybelline Fit Me Natural Finish Concealer

    045 Tan

    Maybelline Fit Me Natural Finish Concealer, shade 045 Tan

    • Very close colour
    • Medium tan

    $10.99

  6. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Caramel Corn 5.1 Neutral

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Caramel Corn 5.1 Neutral

    • Close colour
    • Medium tan · Neutral undertone

    $31

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Too Faced Born This Way Soft Matte Foundation in Natural Beige, against R.E.M. Beauty Sweetener Foundation in tan 5 nw. Every attribute compared, with its share of the score.

ComparedYour shadetan 5 nwClosest matchNatural BeigeScore
Shade match55% of overall96
Colour94#d08151#d0834eVery close colourColour difference 1.6 (0 is identical)
Depth99Medium tanMedium tanSameDepth difference: 0.6
Retailer descriptionTanNot statedNo depth word in one descriptionNot compared
Undertone100Neutral · neutral goldenNeutral · neutral goldenSamecandidate undertone inferred
Finish & visual result25% of overall79
Finish100MatteMatteSameSame matte finish
Coverage100BuildableMediumCloseMedium coverage rather than buildable (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared55
Longevity40Not listed24-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall73
Skin type73CombinationNormal, combination, oilyBoth marketed for combination skin
Overall match 85/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Too Faced Born This Way Soft Matte Foundation in Natural Beige.

Same or better

  • Very close colour
  • Same neutral undertone
  • Same matte finish
  • Medium rather than buildable coverage
  • Claims a skin-like finish
  • Claims 24-hour wear
  • Both claim not settling into lines
  • Claims colour stability
  • Claims a lightweight feel

Different

  • No blurring effect claimed

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs high

Where to buy Natural Beige

Match price
$48Ulta BeautyUlta Beauty
Costs $13 more

Your shade $35 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.