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Liquid Touch Brightening Concealer 190W dupes and alternatives Rare Beauty

Light · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

Finish

Formulation

  • Liquid0
  • Cream0

Skin type

Preferences

Fragrance-free0No drying alcohol1Vegan0Cruelty-free0Oil-free0With SPF0Mineral1

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Only showing matches with medium to full coverage, without talc.

  • 2 matches have no coverage listed and are not shown.

Closest shade match: Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer 6 Medium

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Rare Beauty
190WChange shade
Depth and undertone: Light · Warm · golden
Finish and coverage: Radiant · Medium coverage
The match
Charlotte Tilbury
6 Medium
Depth and undertone: Light · Neutral
Finish and coverage: Radiant · Medium-full coverage
Shade match
40out of 100
Colour
82
Depth
95
Undertone
65
Low confidence· Digital matchRetailer descriptions disagree: described as fair, yours as light mediumWhy it matches
Match price
$36Ulta BeautyUlta Beauty
Costs $12 more

Your shade $24 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

No match is close enough in colour to recommend as an overall alternative (shade match under 70).

Looking for a foundation in your shade?

The closest shade to Rare Beauty Liquid Touch Brightening Concealer 190W (Light · Warm · golden undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

Closest foundations

  1. Chanel N°1 DE CHANEL Revitalizing Foundation

    BD21

    Chanel N°1 DE CHANEL Revitalizing Foundation, shade BD21

    • Looks identical
    • Light · Warm · golden undertone

    $81

    Ulta BeautyView at Ulta Beauty
  2. Yves Saint Laurent Skin Affair Soft Glow Cushion Foundation

    LW3

    Yves Saint Laurent Skin Affair Soft Glow Cushion Foundation, shade LW3

    • Looks identical
    • Light · Warm undertone

    $49

    SephoraView at Sephora
  3. Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15

    Warm Sand (W-036)

    Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15, shade Warm Sand (W-036)

    • Looks identical
    • Light · Warm undertone

    $58

    SephoraView at Sephora
  4. Kosas Revealer Skin-Improving Foundation SPF 25

    Light+ Neutral Warm 170

    Kosas Revealer Skin-Improving Foundation SPF 25, shade Light+ Neutral Warm 170

    • Looks identical
    • Light · Warm · peach undertone

    $45

    SephoraView at Sephora
  5. Monika Blunder Beauty Blunder Cover Foundation/Concealer

    Shade: 2.5 ZWEI.5

    Monika Blunder Beauty Blunder Cover Foundation/Concealer, shade Shade: 2.5 ZWEI.5

    • Looks identical
    • Light · Warm undertone

    $26

    Ulta BeautyView at Ulta Beauty
  6. Kylie Cosmetics Skin Tint Blurring Elixir Foundation

    3W

    Kylie Cosmetics Skin Tint Blurring Elixir Foundation, shade 3W

    • Looks identical
    • Fair · Warm undertone

    $35

    Ulta BeautyView at Ulta Beauty

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer in 6 Medium, against Rare Beauty Liquid Touch Brightening Concealer in 190W. Every attribute compared, with its share of the score.

ComparedYour shade190WClosest shade match6 MediumScore
Shade match55% of overall40
Colour82#e4c29d#e6ba8dClose colourColour difference 3.4 (0 is identical)
Depth95LightLightSameDepth difference: 3.0
Retailer descriptionLight mediumFairDifferentRetailer descriptions two or more depth bands apart: shade match capped at 40, confidence Low
Undertone65Warm · goldenNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared100
Finish100RadiantRadiantSameSame radiant finish
Coverage100MediumMedium-fullCloseMedium-full coverage rather than medium (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared68
Longevity70Long-wearing16-hour wearSome differenceThe match claims 16-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Oily, dry, combination, normalDry, normalBoth marketed for dry/​normal skin
Overall match 60/100Shade match 40/100Low confidence· Digital matchRetailer descriptions disagree: described as fair, yours as light medium

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer in 6 Medium.

Same or better

  • Same radiant finish
  • Medium-full rather than medium coverage
  • Both claim a skin-like finish
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch
  • Retailer describes it as fair, yours as light medium
  • Neutral rather than warm undertone
  • Does not claim not settling into lines
  • Not marketed for oily/combination skin
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 11%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, no silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs none
View full match

Where to buy 6 Medium

Match price
$36Ulta BeautyUlta Beauty
Costs $12 more

Your shade $24 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.