Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Same neutral undertone· Same medium coverage· Claims a blurring effect
Differences: Natural rather than radiant finish· No skin-like finish claimed· Does not claim not settling into lines
Score details
Shade match
80
Finish & visual result
64
Wear & performance
82
Skin suitability
75
Close colour · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Natural rather than radiant finish · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for combination skin
Retailer shade note: medium with neutral undertones
Matches: Same medium coverage· Claims a blurring effect· Both claim long-wearing
Differences: Slightly warmer undertone· Natural rather than radiant finish· No skin-like finish claimed
Score details
Shade match
73
Finish & visual result
64
Wear & performance
82
Skin suitability
75
Close colour · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than radiant finish · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for combination skin
Retailer shade note: medium with golden undertones
Matches: Similar undertone (cool vs neutral)· Same medium coverage· Claims a blurring effect
Differences: Slightly deeper· Natural rather than radiant finish· No skin-like finish claimed
Score details
Shade match
73
Finish & visual result
64
Wear & performance
82
Skin suitability
75
Slight colour difference · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Slightly deeper · Natural rather than radiant finish · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for combination skin
Matches: Same neutral undertone· Same medium coverage· Claims a blurring effect
Differences: Slightly deeper· Matte rather than radiant finish· No skin-like finish claimed
Score details
Shade match
82
Finish & visual result
48
Wear & performance
72
Skin suitability
75
Close colour · Matte · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Slightly deeper · Matte rather than radiant finish · No skin-like finish claimed · Does not claim a lightweight feel · Not marketed for dry skin
Retailer shade note: MD3 - Medium-deep to deep with neutral undertones
Matches: Same medium coverage· Claims a blurring effect· Both claim not settling into lines
Differences: Olive rather than neutral undertone· Matte rather than radiant finish· No skin-like finish claimed
Score details
Shade match
75
Finish & visual result
48
Wear & performance
72
Skin suitability
75
Close colour · Matte · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Olive rather than neutral undertone · Matte rather than radiant finish · No skin-like finish claimed · Does not claim a lightweight feel · Not marketed for dry skin
Retailer shade note: MD2.6 - Medium-deep with warm undertones, and an olive tone
The closest shade to Rare Beauty Liquid Touch Brightening Concealer 440C (Tan · Neutral · neutral pink undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
NARS Radiant Creamy Concealer in Hazelnut, against Rare Beauty Liquid Touch Brightening Concealer in 440C. Every attribute compared, with its share of the score.
ComparedYour shade440CClosest matchHazelnutHow they compareScore
Shade match55% of overall88
Colour60%87#b07758#b17d64Very close colourColour difference 2.7 (0 is identical)
Depth15%96TanTanSameDepth difference: 2.6
Retailer descriptionMedium tanMedium tanBoth described as medium tanThe retailers describe the same depth
Overall match 81/100Shade match 88/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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